Multifamily Mix with Barbara Savona Sprout Marketing

In this episode of the Multifamily Mix podcast, Barbara Savona chats with Janet Rosseth, Founder and CMO of Cadence Marketing Solutions, about navigating lease-ups when things don't go as planned. With over 25 years of experience, Janet shares valuable insights into overcoming common challenges, from pre-leasing delays to post-CFO lulls. She emphasizes the importance of creativity, strategic pricing adjustments, and optimizing the prospect experience. By implementing actionable strategies, multifamily marketers can revitalize lease-up efforts and drive success in competitive markets. Explore Janet's expertise and unlock the secrets to lease-up success.

EPISODE AT A GLANCE:
00:00 Introducing Janet Rosseth

00:41 Welcome to the Multifamily Mix

01:03 Unraveling Lease-Up Challenges with Janet Rosseth

01:49 Creative Solutions for Lease-Up Stalls

04:32 Evaluating and Adjusting Marketing Strategies

07:19 The Importance of Agility in Lease-Up Strategies

13:21 Leveraging Technology and Human Touch in Leasing

15:27 Janet & Cadence Marketing Solutions

20:32 Wrap Up

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Barbara is joined by Brandon Willis, from GMH Communities, as they talk through all the obstacles and triumphs that come with lease-ups. Brandon takes us through his incredible career and shares all the lessons learned - from his time in the leasing office at student housing to his new role as the Regional Leasing Manager for multiple properties. He gives great insight into the importance of effective outreach marketing, branding, encouraging team buy-in, and so much more! You’ll get actionable takeaways you can take back to your team and start implementing today to take your community from lease-up to full-up!

EPISODE AT A GLANCE

00:23 Welcome to the Multifamily Mix

00:59 Quick Recap of TX Apartment Association Conference

03:31 Deep Dive into Lease Up Strategies with Brandon Willis

06:02 Brandon Willis: From Musical Theater to Multifamily Success

10:36 The Art of Branding and Marketing in Lease Ups

28:49 Leveraging AI and Technology in New Developments

32:16 Career Growth and Final Thoughts

37:20 What’s Next for Multifamily Mix

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Barbara and Marci talk about 17 proven strategies to get you higher resident attendance at your next resident event. From how you invite residents, send out reminders and create anticipation, to even including them in your event planning, we give you all the secrets to crafting an apartment community where residents get excited about the community events. Whether you tackle all 17 or just take on a few as your schedule allows, you’ll see those attendance numbers spike and your hard work pay off.

EPISODE AT A GLANCE:

00:00 The Challenge: Resident Event Engagement

01:11 Personal Connection: The Grassroots Approach

01:53 Expanding Your Reach: Invites, Ambassadors, and Reminders

04:10 Creative Signage and Social Media Strategies

05:52 Leveraging Business Collaborations and Incentives

08:42 Fostering Community Involvement and Feedback

10:35 Maximizing Event Exposure and Creating Anticipation

11:34 The Solution: Where to Find Your Download

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Barbara and Marci talk through ideas for innovative resident events for apartment communities, student housing, and senior living. No matter what your budget or time crunch, these events are easy to put together and be successful thanks to Sprout Marketing’s done-for-you event marketing options. You’ll get ideas for summer BBQ, resident staycation, taco bars, and more!

To see the designs Barbara and Marci are talking about, visit this episode's blog: https://www.watchyourbusinesssprout.com/sprout-marketing-blog/mix-podcast/16



00:00 Welcome to the Episode: Unveiling May's Resident Events

03:14 Exclusive Member Resources: Planning Packs and Creative Calendars

07:32 Chillax Event: A Deep Dive into Relaxation-Themed Resident Activities

12:49 Virtual Engagement: Leveraging Social Media for Resident Interaction

13:46 Celebrating May: Kentucky Derby and Star Wars Day Event Ideas

15:58 Tacos and Tequila: A Festive Approach to May Events

16:33 Creative Event Ideas for Community Engagement

17:43 Teacher Appreciation Event Concepts

18:59 Crafty Card Bar for Personalized Gifts

19:50 Summer BBQ Bash Planning

20:49 Interactive Selfie Station and Scavenger Hunt

22:26 Poolside Fitness Classes for Residents

23:20 Celebrating World Bee Day with a Honey-Themed Event

24:25 Resident Appreciation Gift Ideas

27:29 Effective Event Promotion Strategies

29:47 Maximizing Event Engagement and Attendance

34:52 Closing Remarks and Future Events

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Barbara gets insights from Kindle Baumgarten, a regional marketing coordinator, on the challenges of managing multiple lease up projects for developers while ensuring the developer's vision and brand guidelines are incorporated at every stage of the process, and upheld by everyone from developer to leasing agent.

Kindle shares how she juggles responsibilities, maintaining focus on individual projects, preparing for tasks, handling feedback, and emphasizing storytelling for residents. Kindle helps shed light on the importance of team collaboration, agility in making changes, and keeping the developer's vision alive throughout the lease-up process.

EPISODE AT A GLANCE:
00:00 Introduction to Lease Ups Through a Marketing Lens

00:50 Meet Kendall Baumgarten: A Deep Dive into Multifamily Marketing

02:00 The Multifaceted Role of a Regional Marketing Coordinator

03:26 Juggling Multiple Projects: Strategies and Challenges

06:35 Bringing a Developer’s Vision to Life: From Concept to Community

12:01 The Importance of Storytelling in Multifamily Marketing

14:14 Maintaining the Vision: From Lease-Up to Resident Experience

17:03 Concluding Thoughts and Future Directions


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This episode of the multifamily mix podcast, hosted by Barbara Savona of Sprout Marketing, kicks off a series focused on leasing strategies in new developments. Guest Chris Arnold, co-founder of Authentic, discusses the importance of starting marketing efforts early in the development process for maximized performance and ROI.

The conversation covers the lease-up timeline, from initial ground-break to full occupancy, and emphasizes the critical role of specialized marketing plans and the need for a well-prepared leasing team.

Chris also shares insights on common pitfalls in leasing strategies and the value of specialized partners in the multifamily industry. Additional topics include the impact of effective branding and signage, as well as the launch of 'Real Wins', a new podcast series aimed at offering tactical advice on multifamily marketing.

EPISODE AT A GLANCE:
00:00 Welcome to the Lease-Up Series Kickoff!

00:55 Introducing Chris Arnold: A Deep Dive into Lease-Up Strategies

02:18 The Early Bird Gets the Lease: Starting Your Marketing Early

06:11 Maximizing ROI: The Importance of Early Marketing Investments

07:40 Avoiding Common Pitfalls in Lease-Up and Marketing

07:54 The Power of Specialization in Multifamily Marketing

18:24 Navigating the Challenges of Lease-Up and Rebranding

20:18 Transforming Cities: Insights and Resources for Marketers

23:19 Wrapping Up: The Future of Multifamily Marketing



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