On The Air (Podcast)

Carlos Garijo
  • 4,5 (2)
  • MARKETING
  • QUINCENAL
On The Air (Podcast)

El podcast para curiosos digitales, donde repasamos juntos marcas, plataformas de ecommerce, tendencias o novedades de esta disciplina, no tan nueva, llamada “DIGITAL”. carlosgarijo.substack.com

  1. HACE 22 H

    AI for Dummies—Understanding the Basics of Artificial Intelligence

    In today’s episode, we break down the fundamentals of Artificial Intelligence (AI) in simple, easy-to-understand terms. Though it might sound like a complex buzzword, AI is essentially about enabling machines to perform tasks that typically require human intelligence—such as learning, reasoning, and making decisions. Key Points Covered: * What is AI, Really?Think of it as technology that allows computers and robots to learn from data, recognize patterns, and act on them, much like how a phone assistant can understand your voice and answer your questions. * Stripping Away the Hype:AI is often seen as a mystical technology or treated like a marketing buzzword. We clarify that AI is neither an all-knowing entity nor just a flashy term. It’s a field of technology evolving with clear principles, methods, and tools. * Different Types of AI:From narrow AI designed to excel at a single task (like suggesting the next video you might enjoy) to broader concepts like general AI (far more hypothetical at this stage), we explore the range of AI systems in use today. * Learning Models and Techniques:Discover how machines learn through techniques like machine learning and deep learning—feeding algorithms large amounts of data to improve their performance over time. * Practical Examples:From voice assistants to recommendation engines, we examine everyday applications of AI and how they’re reshaping our interactions with technology. Why It Matters:Understanding AI at a fundamental level demystifies the concept and helps you navigate the increasingly AI-driven world. Whether you’re a curious consumer, a student, or a professional, grasping these basics will allow you to understand what AI can—and can’t—do, and why it’s becoming so central to our digital lives. Tune In:Join us as we simplify AI, dispel misconceptions, and give you the tools to confidently follow the ongoing conversation about this transformative technology. #AIForBeginners #ArtificialIntelligence #MachineLearning #TechExplained #LetsTalkAbout This is a public episode. If you would like to discuss this with other subscribers or get access to bonus episodes, visit carlosgarijo.substack.com

    25 min

  2. 24 ENE

    Trends from IFA 2024—The Future of Consumer Electronics

    In this episode, we explore the key takeaways from IFA 2024, one of the world’s premier consumer electronics and home appliance trade shows held annually in Berlin. This year’s event showcased a marketplace in rapid transition, shaped by new players, cutting-edge displays, and an ever-increasing focus on sustainability and connectivity. Highlights from IFA 2024: * Erosion of the Mid-Range Market:Chinese brands like Haier, Midea, Hisense, and TCL are challenging established premium names (Bosch, Samsung, LG) by offering high-quality appliances and electronics at more accessible prices. Their efficient manufacturing and supply chains have enabled them to deliver advanced features at a fraction of the cost, redefining consumer expectations. * AI-Enhanced Appliances:Industry leaders such as LG and Samsung are moving toward fully integrated ecosystems powered by artificial intelligence. While these ecosystems promise automation and personalization, there’s still a gap between AI’s potential and tangible, everyday use cases that resonate with consumers. The future is on the horizon, but end-users are still waiting to see AI’s real-world impact. * Next-Gen Displays and Immersive Experiences:OLED, microLED, and 8K technologies are transforming screens into vibrant, interactive surfaces. Hisense, TCL, LG, and Samsung are at the forefront, pushing beyond the traditional TV to create immersive content experiences throughout the home. Expect new devices that blend seamlessly with interior design, bringing the “home of the future” into the present. A European Perspective: * Sustainability & Energy Efficiency:European consumers value eco-friendly, energy-efficient products more than ever. Brands that embrace these values are winning hearts—and market share. * Connectivity & Smart Homes:Devices delivering fluid integration, enhanced security, and remote control are on the rise, reflecting a desire for more interconnected, easily managed households. * Regulations & Standards:Strict EU guidelines around data privacy, sustainability, and efficiency significantly influence the product portfolios showcased at IFA, shaping the kinds of innovations consumers will see in the coming years. In Summary:IFA 2024 reveals an industry undergoing constant evolution, driven by technology breakthroughs and shifting consumer demands. For businesses and brands operating in Europe, staying ahead means embracing these trends, innovating sustainably, and meeting the rising expectations of a savvy, globally connected audience. As Steve Jobs once said, “Innovation distinguishes between a leader and a follower.” The challenge now is deciding which you want to be. #IFA2024 #TechInnovation #ConsumerElectronics #EuropeanTrends #Sustainability #SmartHomes #LetsTalkAbout This is a public episode. If you would like to discuss this with other subscribers or get access to bonus episodes, visit carlosgarijo.substack.com

    9 min

  3. 17 ENE

    From TV to TikTok—The Future of Entertainment in Your Hands

    In this episode, we dive into the rapidly changing landscape of digital entertainment. Not long ago, traditional television reigned supreme, followed by a golden era of streaming platforms like Netflix and Disney+ revolutionizing how we watch what we love. But now, an unexpected challenger has emerged—social media, with TikTok at the forefront. We’ll explore how subscription fatigue, rising costs, and an oversaturated market have paved the way for short-form, snackable content to capture our attention. Are longer shows losing their appeal as we gravitate toward quick hits of entertainment on our smartphones? What does this shift mean for both established streaming giants and consumers? Join us as we discuss the new hurdles in today’s content wars, the ever-growing competition for our limited free time, and the fresh strategies platforms are adopting to stay relevant. If you’re curious about who’s truly winning the battle for our attention—and what comes next—don’t miss this conversation. For more insights, data, and trends, check out the full article linked . #Streaming #SocialMedia #DigitalEntertainment #TVvsTikTok #FutureOfEntertainment #LetsTalkAbout This is a public episode. If you would like to discuss this with other subscribers or get access to bonus episodes, visit carlosgarijo.substack.com

    12 min

  4. 10 ENE

    Creating Memorable Moments in Sales—Insights from “The Power of Moments”

    In today’s episode, we explore how the ideas from Chip and Dan Heath’s “The Power of Moments” can transform the way we approach sales. Not all moments are created equal, and the most memorable ones don’t just happen by chance—they can be designed. When applied to the world of sales, this perspective can make a remarkable impact on how your customers perceive and remember their experience with you. Key Takeaways: * Elevate Emotions (🌟):Stand out by creating a purchase experience that goes beyond the ordinary. A small, unexpected gesture—such as a personalized follow-up or a thoughtful surprise—can turn a routine interaction into something special and memorable. * Create Pride (🏆):Celebrate your customer’s achievements and decisions. Acknowledging their success and the positive impact of their choice to buy from you strengthens the emotional connection and reinforces the value of their purchase. * Genuine Connection (🤝):Customers don’t buy products alone; they buy emotions, relationships, and trust. Ensure every conversation feels authentic, sincere, and meaningful. Show that you understand their needs and genuinely care about their well-being. * Shift Perspectives (🔄):Help your client see things from a new angle. Demonstrate how your solution not only solves their immediate problem but also reshapes how they operate and achieve their goals, providing a transformative experience rather than a simple transaction. In Essence:We’re not just selling products—we’re creating experiences. In an increasingly competitive environment, the sales that truly stand out are those that leave a lasting emotional impression. Join us as we delve into the power of moments and discover how to turn every sale into an opportunity to create a lasting, positive memory. #LetsTalkAbout #ValueSelling #ImpactfulMoments #SalesLeadership #CustomerExperience #ProfessionalGrowth This is a public episode. If you would like to discuss this with other subscribers or get access to bonus episodes, visit carlosgarijo.substack.com

    9 min

  5. 3 ENE

    Infusing Philosophy into Sales—Lessons from Massimo Pigliucci

    In today’s episode, we merge two seemingly distant worlds: philosophy and sales. Drawing on the insights of philosopher Massimo Pigliucci and stoic principles, we’ll explore how the wisdom of the ancients can elevate modern selling techniques. Key Themes: * Focus on What You Can Control:Just as the Stoics advised, direct your energy and attention to the factors you can influence—your actions, your mindset, and how you treat clients. Instead of stressing over external forces like market fluctuations or customer moods, concentrate on delivering value, refining your skills, and maintaining a positive attitude. * Ethics and Virtue in Every Interaction:Ethical behavior isn’t just the right thing to do; it enhances relationships with customers and builds a trustworthy reputation. By incorporating virtue into your daily work, you create a foundation of credibility and respect that can differentiate you in a crowded marketplace. * Critical Thinking and Rational Skepticism:Embrace thoughtful analysis to identify genuine opportunities and avoid ineffective sales tactics. A philosophical approach encourages probing questions, careful evaluation, and strategic thinking—core abilities that separate good salespeople from great ones. Why This Matters: Philosophy provides more than abstract ideas—it offers practical tools for navigating uncertainty, maintaining resilience, and fostering meaningful connections. By blending the timeless wisdom of thinkers like Pigliucci with the dynamic world of sales, you can achieve more than hitting quotas; you can reach lasting professional growth and genuine fulfillment. Join us as we learn how adopting a philosophical mindset can help you not only meet your sales targets but also thrive ethically, authentically, and sustainably. #SalesWithPhilosophy #MassimoPigliucci #StoicismInBusiness #EthicalSales #ProfessionalGrowth This is a public episode. If you would like to discuss this with other subscribers or get access to bonus episodes, visit carlosgarijo.substack.com

    5 min

  6. 27/12/2024

    Leading Through Change—An Ever-Evolving Challenge

    In today’s episode, we explore the dynamic world of leadership in times of change, where adaptation, empathy, and proactive communication are essential skills for every manager. Change, defined as the process of moving from one state to another—often uncertain—has become the only true constant in our organizations and industries. From Control to InspirationTwenty years ago, leadership was mostly hierarchical and centered on control. Leaders were expected to have all the answers and maintain stability. But the landscape has shifted dramatically due to technology, globalization, and evolving workforce values. Modern leadership now hinges on: * Inspiring vs. Controlling: Leaders must offer purpose and emotional connection rather than just rules and directives. * Asking vs. Knowing: It’s no longer about having all the answers; it’s about fostering an environment where teams collaborate and innovate together. * Global and Remote Teams: Diversity and virtual work environments demand cultural sensitivity, trust-building, and the ability to connect with individuals across time zones and backgrounds. * People Over Tasks: Prioritizing well-being, development, and human connection trumps mere task completion and efficiency metrics. The Challenges of Leading Today * Rapid, Unpredictable Change: Navigating uncertainty and evolving conditions without a clear roadmap. * Diverse, Distributed Teams: Managing people with different backgrounds, expectations, and skill sets, often scattered around the world. * Building Trust Amid Transformation: Maintaining credibility and confidence when the future is unclear. 3 Practical Tips for Leading Through Change * Active Listening: Understand your team’s fears, motivations, and ideas. Ask questions, truly listen, and respond thoughtfully. * Transparency: Honest, clear communication reduces anxiety in uncertain times. Sharing what you know—and what you don’t—fosters trust. * Adapt a Growth Mindset: Embrace continuous learning, remain flexible, and be open to adjusting your strategies as conditions evolve. In Essence:“Leading in times of change isn’t about predicting the future; it’s about learning how to navigate it.” Embrace this mindset and guide your team forward with empathy, adaptability, and a shared sense of purpose. #LetsTalkAbout #Leadership #Change #LeadershipSkills #PersonalGrowth #TeamManagement This is a public episode. If you would like to discuss this with other subscribers or get access to bonus episodes, visit carlosgarijo.substack.com

    13 min

  7. 20/12/2024

    Discovering Brilliant Minds—Hans Rosling: Surprising Insights About Our World

    In today’s episode, we explore the life and legacy of Hans Rosling (1948–2017), a Swedish physician, academic, and statistician renowned for his remarkable ability to communicate global development and health data with clarity, creativity, and optimism. Rosling challenged how we perceive the world, urging us to replace outdated assumptions with evidence-based understanding. Key Takeaways from Hans Rosling’s Work: * Data-Driven Perspective:Rosling emphasized basing our worldview on current, accurate data rather than on preconceived notions or obsolete information. By doing so, we can discover that global conditions are often far better than we imagine. * Blurring the Lines Between ‘Developed’ and ‘Developing’:He showed that many countries traditionally labeled as “poor” have made substantial strides in health, education, and economic indicators—proving these categories are less clear-cut than we once believed. * Remarkable Global Progress:Rosling’s research highlighted improvements in critical areas such as life expectancy, poverty reduction, and access to education. He revealed a trajectory of positive change that the public often underestimates. * Education and Critical Thinking:He championed the importance of improving statistical literacy and critical thinking skills. Understanding how to interpret data empowers people to make informed decisions and more accurately assess world affairs. * Innovative Data Visualization:Using animated graphs and interactive tools, Rosling made complex data accessible, engaging, and memorable—bridging the gap between experts and everyday audiences. * Evidence-Based Optimism:While acknowledging global challenges, Rosling fostered a fact-based optimism. His work reminds us that serious issues remain, yet tangible progress offers hope and encourages proactive solutions. In Essence:Hans Rosling’s legacy inspires us to question our assumptions, embrace objective data, and appreciate the measurable advancements humanity has achieved. By viewing the world through a fact-based lens, we not only gain a more accurate understanding but also discover genuine reasons for optimism. Join us as we celebrate Hans Rosling’s insights, inviting you to see the world anew and recognize the data-driven progress that often goes unnoticed. #HansRosling #KnowTheWorld #SurprisingData #RealisticOptimism #GlobalLearning #LetsTalkAbout This is a public episode. If you would like to discuss this with other subscribers or get access to bonus episodes, visit carlosgarijo.substack.com

    6 min

  8. 13/12/2024

    Uncovering the Cognitive Biases That Undermine Your Sales

    In today's episode, we delve into the hidden world of cognitive biases and how they can subtly sabotage your sales efforts. Often described as “mental shortcuts,” these biases affect both the seller and the buyer—shaping how we interpret information and ultimately make decisions. Why Does This Matter?By understanding these common biases, you can refine your sales strategy, sharpen your negotiation skills, and foster more genuine, productive relationships with your clients. 5 Key Biases to Watch Out For: * Confirmation Bias (🧠)We pay attention only to information that supports our preconceptions. In sales, this can mean ignoring critical signals from your customer that don’t align with your expectations.Tip: Challenge your assumptions and keep an open mind. * Anchoring Bias (⚓️)The first piece of information you receive can set the tone for everything that follows. In sales, that initial price or offer often exerts an outsized influence.Tip: Stay flexible and consider all data points before making a final decision. * Availability Bias (📈)We rely too heavily on recent or memorable experiences. A single bad deal might make you believe all deals will go south.Tip: Remind yourself that every customer and situation is unique—each new interaction is a fresh opportunity. * Bandwagon Effect (🚋)We tend to follow the crowd. In sales, you might be tempted to replicate strategies just because they’re popular.Tip: Dare to differentiate yourself. Find your unique selling proposition rather than copying others. * Recency (Proximity) Bias (🔄)We give more weight to the latest events or information. This can push you to focus only on short-term gains, neglecting long-term client relationships.Tip: Remember that loyalty and trust pay dividends over time. In Summary:Being mindful of these biases not only elevates your sales techniques but also enhances the connection you form with customers. As you refine your approach, remember: selling isn’t just about convincing—it’s about listening and questioning your own assumptions. 🌟 #LetsTalkAbout #Sales #ConsumerPsychology #SalesSkills #EmotionalIntelligence #PersonalGrowth This is a public episode. If you would like to discuss this with other subscribers or get access to bonus episodes, visit carlosgarijo.substack.com

    7 min
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Información

El podcast para curiosos digitales, donde repasamos juntos marcas, plataformas de ecommerce, tendencias o novedades de esta disciplina, no tan nueva, llamada “DIGITAL”. carlosgarijo.substack.com

Ficha técnica

  • Creado por
    Carlos Garijo
  • Años en activo
    2021 - 2025
  • Episodios
    46
  • Clasificación
    Apto
  • Derechos de autor
    © C@rlos G@rijo
  • Sitio web del podcast
    On The Air (Podcast)

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