Perpetual Traffic

Tier 11
  • 4,9 (7)
  • MARKETING
  • BISEMANAL
Perpetual Traffic

Perpetual Traffic is a twice weekly podcast that shares cutting-edge strategies on acquiring leads and sales for your business. The show is produced by Tier 11 and hosted by Ralph Burns and Lauren Petrullo. Traffic is the act of putting your product, service, or message in front of your target audience…it’s the act of acquiring customers online while also building goodwill, and is the lifeline of any business. So, whether you’re a media buyer yet to create your first Facebook or Instagram ad, a Director of Marketing or CMO managing a team of marketing specialists, or a CEO growing your business on your own, you’ll discover actionable strategies that can be applied today. Perpetual Traffic combines the traffic strategies developed at Tier 11 with the real-life agency experience of the hosts. Listen to real stories of business owners and marketing executives just like you how they overcame struggles with digital marketing and online advertising. Learn how to make Facebook advertising, Instagram advertising, YouTube advertising, Twitter advertising, Google AdWords advertising, LinkedIn advertising, (and more) work for your business.

  1. 24/12/2024

    How The Tier 11 Data Suite Pinpointed $2,304,177 in Lost Revenue for Airsculpt®

    Ralph is sharing an episode he was on of ‘Living the Red Life’ with Rudy Mawer. In this episode, Ralph breaks down a powerful case study showing how his team discovered $2.4 million in revenue from a $500,000 ad spend using the Tier 11 Data Suite. They discuss the importance of attribution tracking beyond Meta's standard 7-day and 28-day reporting windows, particularly for high-ticket offers with long sales cycles. Ralph shares how a strategic offer—a free Botox injection—led to upsells worth thousands of dollars, but only became visible through long-term attribution tracking tools like Wicked Reports. They also touch on the challenges of managing data across multiple disconnected CRMs, the evolving complexity of advertising in 2024, and the critical role of understanding lifetime customer value. This episode is a must-listen for marketers navigating multi-channel ad strategies and long buyer journeys. Chapters 00:00 – The Starting Gate: Where Strategies Take Shape00:05 – $500K Input, $2.4M Output: The Revenue Alchemy01:56 – The Two-Step Secret: From Small Ticket to Big Wins02:57 – Digital Detective Work: Tools That Reveal the Invisible03:56 – MOBU Unlocked: A New Era in Ad Buying04:24 – Rudy’s Red Pill: Marketing in 202505:41 – Chaos to Clarity: Multi-Channel Mastery11:18 – The Attribution Game: Third-Party Tools Exposed18:09 – Botox & Big Numbers: The Case Study Playbook24:31 – The Crystal Ball: Marketing's Future Revealed25:08 – Lessons from the Trenches: Ralph’s Business Playbook30:31 – The Final Frame: Key Takeaways Locked In LINKS AND RESOURCES: Get started with business tools from MetaAirSculptAbout attribution windows in Meta Ads ManagerAbout attribution windows in Meta Ads ManagerAbout Meta Ads ReportingTier 11 JobsPerpetual Traffic on YouTubeTiereleven.comMongoose MediaPerpetual Traffic SurveyPerpetual Traffic WebsiteFollow Perpetual Traffic on TwitterConnect with Lauren on Instagram and Connect with Ralph on LinkedIn Thanks so much for joining us this week. Want to subscribe to Perpetual Traffic? Have some feedback you’d like to share? Connect with us on iTunes and leave us a review! Mentioned in this...

    37 min

  2. 20/12/2024

    90% CPA Reduction? Yes, please. How You Can Capitalize on Q5 Right Now

    Ralph and Lauren are going into the details of Q5 marketing—a prime time often overlooked by marketers. They are sharing how leveraging this period, starting mid-December when shipping constraints kick in, can yield leads at a fraction of the cost, especially for high-ticket items. They’ll be walking us through a real-time case study where $700 quality leads dropped to under $70 using strategic ad spending and optimized lead funnels. Ralph and Lauren will also touch on how chaotic human behavior affects lead nurture strategies. Be sure to tune in and embrace this "golden opportunity" window. Start the year ahead of the competition! Chapters: 00:00:00 – Starting Bold: No Fluff, All Strategy00:00:42 – Cracking the Case: The 63% Lead Surge00:02:18 – Golden Weeks Decoded: Welcome to Q500:05:50 – High Stakes, High Ticket: The Ultimate Lead Playbook00:10:58 – Back from the Dead: Breathing Life into Old Leads00:15:50 – Tactical Brilliance: Paid Traffic Secrets for Q500:21:38 – Festive Farewell: Wisdom Wrapped with a Bow LINKS AND RESOURCES: Episode 649: Fix These 17 Biggest Mistakes You Are Making Right Now With Your Meta AdsGenerate new leads by providing value for peopleTier 11 JobsPerpetual Traffic on YouTubeTiereleven.comMongoose MediaPerpetual Traffic SurveyPerpetual Traffic WebsiteFollow Perpetual Traffic on TwitterConnect with Lauren on Instagram and Connect with Ralph on LinkedIn Thanks so much for joining us this week. Want to subscribe to Perpetual Traffic? Have some feedback you’d like to share? Connect with us on iTunes and leave us a review! Mentioned in this episode: AdCritter for Agencies AppSumo - 13% off with code trafficthirteen

    26 min

  3. 17/12/2024

    [WARNING] The 3 Cataclysmic Ad Category Changes Coming to Meta in 2025

    Ralph and Lauren get into the shifting tides of advertising, breaking down Meta’s upcoming restrictions and what they mean for businesses in 2025. From sensitive ad categories to the growing challenges of personalized advertising, they lay out strategies to adapt and thrive in a world where privacy laws are rewriting the rules. Along the way, they reflect on co-host dynamics, swap sharp takes on the future of marketing, and leave you with advice to stay ahead of the curve. Chapters 00:00:00 - Opening Loops & Layers: What's Coming Up?00:00:13 - New Energy in the Room: Meet the Co-Host!00:01:28 - Rewind Chronicles: Co-Hosts of the Past00:02:45 - Meta’s Maze: Surviving a Shifting Landscape00:04:55 - The Future is Delicate: 2025's Red Flags00:05:06 - Wellness Hit: Brands Brace for Impact00:12:21 - Privacy Wars: Personalization vs. Boundaries00:15:37 - Rulebook Rewritten: Navigating Ad Chaos00:17:41 - Looking Ahead: Staying Sharp in the Storm00:28:14 - Endnotes and Epiphanies: Wisdom to Go LINKS AND RESOURCES: Episode 649: Fix These 17 Biggest Mistakes You Are Making Right Now With Your Meta AdsChoosing a Special Ad CategoryAgency Freedom LiveTier 11 JobsPerpetual Traffic on YouTubeTiereleven.comMongoose MediaPerpetual Traffic SurveyPerpetual Traffic WebsiteFollow Perpetual Traffic on TwitterConnect with Lauren on Instagram and Connect with Ralph on LinkedIn Thanks so much for joining us this week. Want to subscribe to Perpetual Traffic? Have some feedback you’d like to share? Connect with us on iTunes and leave us a review! Mentioned in this episode: AdCritter for Agencies AppSumo - 13% off with code trafficthirteen

    34 min

  4. 13/12/2024

    5 Irresistible Shopify Features You NEVER Knew About…But Must

    Ralph Burns and Lauren Petrullo host Andrius Baranauskas, Head of Product at Shopify, to explore Shopify's latest Winter Editions update. The conversation digs into the platform's shift toward enhancing existing features for a streamlined merchant experience. Key highlights include the expansion of "Shop Campaigns," Shopify's dynamic marketing tool, to all merchants, and the power of the Shop App for customer acquisition and retention. The episode also unpacks how Shopify leverages data to optimize customer lifetime value and reduce marketing complexity, offering practical insights for merchants at any stage of growth. Chapters: 00:00:00 - Opening the Shopify Winter Door00:01:00 - Boring Edition or Game-Changer?00:02:15 - The Boring That Makes You Listen00:04:02 - Not Boring: The Hidden Side00:07:43 - Marketing Magic: Shopify’s Take00:12:55 - Shop Campaigns: Simplicity in Strategy00:16:20 - Shop App: The Secret Weapon00:23:39 - Privacy and Precision: Audience Insights00:27:58 - Sales Doubled? Here’s How00:28:59 - Aiming Smarter: Targeting Evolution00:29:30 - Cracking the Ad Benchmark Code00:30:41 - Capitalizing on Ecosystem Synergy00:33:37 - Customer Costs That Pay Off00:35:40 - Incentives That Adapt to You00:38:08 - Success Stories in Simple Campaigns00:42:46 - Ecosystem Deep Dive and Future Look00:51:49 - Personalizing the Shop App Journey00:56:58 - Final Words: Resources You’ll Need LINKS AND RESOURCES: Shopify Editions Winter '25The Boring Edition: Everything improvedAcquire and convert customers at a controlled costDrive up to 2x more retargeting conversionsShop AppTier 11 on YouTubeGet Your Marketing Performance Indicators™ Checklist Now!Tier 11 JobsPerpetual Traffic on YouTubeTiereleven.comMongoose MediaPerpetual Traffic SurveyPerpetual Traffic WebsiteFollow Perpetual Traffic on TwitterConnect with Lauren on Instagram and Connect with Ralph on...

    1 h 3 min

  5. 10/12/2024

    Finally! How to use Google Ads for Lead Generation

    Ralph Burns and John Moran discuss a new feeder strategy designed to address common challenges in search campaigns and Performance Max setups. They’re explaining innovative ways to combat spam leads, optimize ad performance, and improve return on ad spend through structured approaches and practical examples. The duo outlines steps for leveraging feeder strategies to scale campaigns effectively while maintaining high-quality results. Chapters 00:00:00 - Feeder Strategy 101: Not Your Average Marketing Lesson00:00:09 - Why Feeder Strategies Deserve a Standing Ovation00:00:48 - Lead Gen Woes: It’s Not Me, It’s You00:02:24 - Offline Conversion Imports: The Real MVP00:03:31 - John Moran’s Secret Recipe for Lead Gen Success00:04:40 - PMax vs. Lead Gen: The Ultimate Face-Off00:07:18 - Spam Leads: Identified, Declassified, Neutralized00:12:55 - A Feeder Strategy Case Study Walks Into a Bar...00:17:31 - Results So Good, They’re Practically Smug00:22:15 - The Algorithm’s Favorite Snack: Real ROI00:25:53 - Wrapping Up: Insights That’ll Make Your Brain Do a Happy Dance LINKS AND RESOURCES: Tier 11 JobsPerpetual Traffic on YouTubeTiereleven.comMongoose MediaPerpetual Traffic SurveyPerpetual Traffic WebsiteFollow Perpetual Traffic on TwitterConnect with Lauren on Instagram and Connect with Ralph on LinkedIn Thanks so much for joining us this week. Want to subscribe to Perpetual Traffic? Have some feedback you’d like to share? Connect with us on iTunes and leave us a review! Mentioned in this episode: AdCritter for Agencies AppSumo - 13% off with code trafficthirteen

    31 min

  6. 06/12/2024

    The #1 Thing You’re NOT Doing Right Now to Crush It in 2025…And How to Fix It

    Ralph and Lauren are discussing the critical moments of business planning and how to evaluate and improve team dynamics, agency partnerships, and overall strategies heading into the new year. Get ready to explore the nuances of prioritizing resources, testing new initiatives, and aligning goals to achieve scalable success. Their strategy over tactics approach offers information you can use to maximize opportunities for your business(es) in 2025! Chapters 00:00:00 The Starting Line: Welcome to the Show00:00:34 Holiday Chaos and Quirky Traditions00:05:53 Crystal Ball Time: Plotting the 2025 Vision00:07:24 Is Your Team Crushing It or Coasting?00:13:54 Strategy Isn’t Just a Buzzword—It’s the Game00:20:02 Lunar New Year, Anyone? Cultural Marketing Wins00:22:29 Finding Your Goldmine Clients (Hint: They’re Loyal)00:23:04 Meta vs. Google: Which Channel Deserves Your Love?00:24:59 Big Goals, Tiny Steps: The Secret to Crushing 202500:27:12 Test It, Scale It, But Don’t Break It00:32:15 Post-Mortem on 2024: Wins, Fails, and WTF Moments00:39:05 Signing Off: Kind Words and Big Plans LINKS AND RESOURCES: Get Your Marketing Performance Indicators™ Checklist Now!Agency Freedom LiveTier 11 JobsPerpetual Traffic on YouTubeTiereleven.comMongoose MediaPerpetual Traffic SurveyPerpetual Traffic WebsiteFollow Perpetual Traffic on TwitterConnect with Lauren on Instagram and Connect with Ralph on LinkedIn Thanks so much for joining us this week. Want to subscribe to Perpetual Traffic? Have some feedback you’d like to share? Connect with us on iTunes and leave us a review! Mentioned in this episode: AdCritter for Agencies AppSumo - 13% off with code trafficthirteen

    45 min

  7. 04/12/2024

    How to Solve Your Digital Marketing Attribution Problem Once and for All

    Ralph Burns and John Moran are giving you an exclusive sneak peek into Tier 11's Data Suite, designed to solve the long-standing issues of attribution and data integrity in digital marketing. They explore how this tool leverages edge servers and CDNs to clean up and optimize data, offering marketers better visibility and accuracy for decision-making. They point out the pitfalls of traditional tracking methods, share insights on ad spend optimization, and discuss the implications for small and mid-sized businesses navigating a complex ad ecosystem. Their conversation is laced with examples that explain the impact of precise data in scaling businesses effectively. Chapters 00:00:00 - Welcome to the Party: Ralph’s Big Data Reveal00:01:00 - Oh, Privacy, You’re Killing Me: The Data Crisis Unpacked00:01:36 - The Secret Sauce: Tier 11’s Data Suite (You’re Welcome)00:02:29 - John’s Here, Let’s Get Serious (Kind of)00:05:15 - Attribution: The World’s Most Annoying Puzzle00:08:14 - The Edge, the Warehouse, and the Interface Walk Into a Bar00:13:14 - War Stories: Real Clients, Real Wins, Real Chaos00:18:19 - Tech Nerd Alert: The Edge Servers Explained00:21:05 - Tag, You’re It: The CDN That Knows Everything00:25:45 - Lost in Data Limbo? Here’s How to Get Out00:28:12 - First-Party Data: The Cleanest Dirty Laundry You’ll Ever Own00:30:35 - Performance Max Is Lying to You (But It’s Okay)00:32:20 - Smarter Decisions Start Here: Data You Can Actually Trust00:34:22 - Autopsy Time: How Campaigns Succeed (or Crash)00:35:38 - Performance Max vs. Reality: Spoiler Alert, It’s Complicated00:36:20 - ROAS Dreams and Brand Nightmares00:37:43 - Cold Traffic, Warm Wallets: Campaign Tips That Work00:38:38 - Brave New World: Non-Brand Search Campaigns for Beginners00:43:54 - Feeder Strategy Gold: Insights You Didn’t Know You Needed00:45:24 - Q&A: Your Burning Questions, Our Smug Answers00:54:30 - Black Friday: Scaling Without Losing Your Mind01:00:05 - That’s a Wrap: See ya! LINKS AND RESOURCES: Tier 11 JobsPerpetual Traffic on YouTubeTiereleven.comMarketing Performance Indicators™ ChecklistSchedule a Tier 11 Discovery CallAdCritter for AgenciesAgency Freedom Live - December 2024Mongoose MediaPerpetual Traffic SurveyPerpetual Traffic WebsiteFollow Perpetual Traffic on TwitterConnect with Lauren on Instagram and Connect with Ralph on LinkedIn Thanks so much for joining us this week. Want...

    1 h 5 min

  8. 29/11/2024

    Fix These 17 Biggest Mistakes You Are Making Right Now With Your Meta Ads

    On today’s show, Ralph and Lauren are talking about the game-changing potential of the Facebook (Meta) Pixel. They’re breaking down the evolution of the Meta Pixel, the differences between standard events and custom conversions, and the often-missed opportunities in advanced tracking. Marketers, tune in to hear how to escape the "muck of mediocrity" and avoid the "data drought" by feeding the algorithm the right data. If you’re ready to stop wasting ad spend and start optimizing your campaigns like a pro, this episode delivers everything you need—no fluff, just results. Chapters 00:00:00 - Kickoff: Why This Episode Will Change Your Strategy00:00:33 - The Hidden Power of the Facebook Pixel00:01:58 - Meta Pixel: What You Never Knew About Its History00:03:12 - Standard Events vs. Custom Conversions: A Critical Comparison00:04:53 - Unpacking Standard Events: Insights You Can’t Miss00:08:21 - Advanced Tracking: The Secret Sauce of Custom Conversions00:10:21 - Real-World Examples: How Tracking Transforms Strategy00:12:45 - Why Initiate Checkout Is More Than Just a Click00:15:03 - The Overlooked Power of Event Hierarchies00:18:27 - How to Use Standard Events for Precision Optimization00:21:58 - Real-Life Wins: Data-Driven Campaign Success Stories00:26:12 - Bridging the Gap: Aligning Tracking with Business Goals00:29:36 - The Wrap-Up: Practical Takeaways to Propel Your Success LINKS AND RESOURCES: Specifications for Meta Pixel standard eventsTier 11 on YouTubeGet Your Marketing Performance Indicators™ Checklist Now!Agency Freedom LiveTier 11 JobsPerpetual Traffic on YouTubeTiereleven.comMongoose MediaPerpetual Traffic SurveyPerpetual Traffic WebsiteFollow Perpetual Traffic on TwitterConnect with Lauren on Instagram and Connect with Ralph on LinkedIn Thanks so much for joining us this week. Want to subscribe to Perpetual Traffic? Have some feedback you’d like to share? Connect with us on iTunes and leave us a review! Mentioned in this episode: AppSumo - 13% off with code trafficthirteen AdCritter for Agencies

    35 min
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Presentadores e invitados

4,9
de 5
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Información

Perpetual Traffic is a twice weekly podcast that shares cutting-edge strategies on acquiring leads and sales for your business. The show is produced by Tier 11 and hosted by Ralph Burns and Lauren Petrullo. Traffic is the act of putting your product, service, or message in front of your target audience…it’s the act of acquiring customers online while also building goodwill, and is the lifeline of any business. So, whether you’re a media buyer yet to create your first Facebook or Instagram ad, a Director of Marketing or CMO managing a team of marketing specialists, or a CEO growing your business on your own, you’ll discover actionable strategies that can be applied today. Perpetual Traffic combines the traffic strategies developed at Tier 11 with the real-life agency experience of the hosts. Listen to real stories of business owners and marketing executives just like you how they overcame struggles with digital marketing and online advertising. Learn how to make Facebook advertising, Instagram advertising, YouTube advertising, Twitter advertising, Google AdWords advertising, LinkedIn advertising, (and more) work for your business.

Ficha técnica

  • Creado por
    Tier 11
  • Años en activo
    2015 - 2024
  • Episodios
    500
  • Clasificación
    Apto
  • Derechos de autor
    © Tier 11
  • Sitio web del podcast
    Perpetual Traffic

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