S03E12 - CX Myth #11: “Personalization = using first names in our newsletters”

Link to the LinkedIn newsletter.

Personalization attempts are mainstream, and the companies I work with aren’t ignoring it.

But most boards still think personalization means inserting a name in the subject line, like: “Hi Anna, here's your newsletter!”

🤔 Is that all there is to it? Or is there a deeper level that moves the needle?

Let’s go beyond the basics.

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