The Unscripted SEO Interview Podcast

Jeremy Rivera
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The Unscripted SEO Interview Podcast

Hosted by Jeremy Rivera: A 17 year career expert in the SEO industry and his cohost Keith Bresee. Get insights, action items and anecdotes from experts like Lilyray, Kevin Indig, Rand Fishkin, Matt Mellinger and more in the SEO industry, who are not only well-respected, but have really interesting stories to share. 100% unscripted, 100% unrehearsed, 100% unedited, and 100% real. Guaranteed to provide those golden nugget lightbulb moments.

  1. 9 JUN

    Maintaining Control in an AI-Driven Marketing World With Lisa Raehsler

    In this conversation, Lisa Raehsler discusses the evolving landscape of PPC advertising, particularly in light of recent AI advancements. She emphasizes the importance of understanding user intent, the role of keywords and copy in targeting, and the foundational principles that underpin successful PPC campaigns. The discussion also touches on the interplay between paid and organic strategies, highlighting how they can complement each other for better results. Lisa shares insights on how marketers can leverage AI tools while maintaining a human touch in their strategies.

    1h 17m

  2. 8 JUN

    Calculators and Digital Assets Value For SEO with Steven Schneider

    Steven Schneider - 10+ years in SEO, scaled affiliate portfolio to 40 sites and 1.4M ARR. Now helps B2B and SaaS CMOs leverage proven SEO strategies. Co-founder of TrioSEO. Key Topics Discussed The Calculator SEO Strategy Steven's latest focus: calculators and digital assets for driving meaningful leads through SEO, moving beyond traditional blog content strategies. Key Success Factors: Quality over speed - 2-3 month development process, not 20-minute ChatGPT builds Keyword validation - Need 1,000+ monthly searches minimum Client-keyword fit - Can they realistically rank? (Skip EBITDA/credit card calculators) Real Examples: M&A valuation calculator (ranking top 3-5) Legal settlement tax calculators Cost segregation calculators Multi-Channel Lead Generation The Process: Build valuable calculator Capture emails with nurture sequence on the backend Follow up with 3-5 day drip campaigns Connect to sales team Key Insight: "We can't rely on Google alone anymore - it's suicide" The Fractional SEO Approach Modern SEOs must become fractional partners, not just traffic drivers. Essential Questions: What's your sales process? How many sales people do you have? What happens after form submission? What are your success metrics? Shocking Stat: 80% of local business form submissions get zero response YMYL & Algorithm Changes Discussion on Google's Medic Update impact - brand recognition as trust signal. Finance is always rough without specialized writers. Trust Rank Theory: Distance from authoritative "seed sites" (universities, hospit...

    34 min

  3. 19 MAY

    Darcy Sullivan: Mastering Local SEO for Health Professionals

    In this episode, Jeremy Rivera interviews Darcy Sullivan from Propel Marketing and Design, focusing on the intricacies of local SEO, particularly for health and wellness businesses like chiropractors and physical therapists. They discuss the importance of niche specialization, effective content strategies, link building, and the role of AI in SEO practices. Darcy emphasizes the significance of maintaining an optimized Google Business Profile and the impact of branding on local search visibility. The conversation also touches on the value of email marketing and actionable tips for small business owners to enhance their local SEO efforts. Website - https://propelyourcompany.com/ Instagram - https://www.instagram.com/PropelYourCompany/ Free local SEO workshop - https://propelyourcompany.com/learn Google Business Profile Listing Ultimate Guide - https://propelyourcompany.com/gmb-checklist/ Read the full episode recap - Local SEO Strategies for Health & Wellness Professionals [Unscripted SEO Interview]

    38 min

  4. 12 MAY

    Exploding the SEO Landscape with Melissa Popp

    In this episode of the Unscripted SEO Podcast, Jeremy Rivera interviews Melissa Popp, the content strategy director at Rickety Roo. They discuss Melissa's extensive experience in SEO and content marketing, particularly focusing on the challenges faced by small and medium-sized businesses in local SEO. The conversation delves into the evolving landscape of digital marketing, emphasizing the importance of multi-channel strategies, the impact of social media on SEO, and the necessity of quality content. Melissa shares actionable insights for local businesses, including optimizing their Google Business Profiles and understanding the nuances between service area and brick-and-mortar profiles. The episode highlights the need for SEOs to adapt to changing consumer behaviors and the importance of branding in driving organic traffic. takeaways Melissa Popp has over 20 years of experience in SEO and content marketing. Freelancers should diversify their client base to avoid dependency on one source. Health and wellness SEO faces unique challenges due to regulatory issues. Multi-channel marketing is essential for reaching audiences effectively. Local businesses often have limited budgets, requiring creative strategies. Quality content is crucial for ranking, especially for location pages. Google Business Profiles must be regularly updated and optimized. Service area businesses face different challenges compared to brick-and-mortar businesses. Understanding audience behavior is key to effective marketing strategies. Branding plays a significant role in driving organic traffic.

    46 min

  5. 10 MAY

    Daniel Horowitz & Navigating the New SEO Landscape

    In this conversation, Jeremy Rivera and Daniel Horowitz discuss the evolution of SEO and link building in the context of AI advancements. Daniel shares his experiences transitioning from traditional link building to a more integrated approach that includes digital PR and enterprise SEO. They explore the importance of building topical authority, the challenges posed by AI in search, and the need for content strategies that go beyond traditional blogging. The discussion emphasizes the significance of internal linking and the necessity for SEOs to diversify their strategies in an ever-changing digital landscape.   Link building has evolved into a form of digital PR. AI is reshaping how we approach SEO and content. Topical authority is crucial for enterprise SEO success. Internal linking is a fundamental tactic for SEO. Content strategies must adapt to the AI-driven landscape. Diversifying content distribution channels is essential. Engaging with SMEs can enhance content quality. Conversion rates are more important than traffic volume. The traditional SEO content model is no longer effective. Staying adaptable is key in the changing SEO environment.

    41 min

  6. 6 MAY

    Building Your Brand Through Authentic Narrative with Joshua Ramsey

    Episode Description In this episode of the Unscripted SEO Podcast, host Jeremy Rivera interviews Joshua Ramsey, Fractional CMO and founder of JRCMO. They explore how authentic storytelling can differentiate brands in crowded markets, the evolution of the fractional CMO role, and how to develop unique selling propositions even for seemingly "boring" industries. Guest Information Joshua Ramsey Fractional Chief Marketing Officer Founder of JRCMO Background includes working at his father's printing company, becoming Senior VP of Marketing and Sales at a top 100 ad agency, and starting his own ad agency and software company Website: jrcmo.com LinkedIn: Joshua Ramsey Topics Discussed The evolution and growing demand for fractional CMO services How to align marketing metrics with business outcomes Finding value and interesting stories in "boring" industries The relationship between USP (Unique Selling Proposition) and brand building The importance of cross-team communication for marketing success The "Knockdown List" strategy for targeting specific customer segments Using the "Trauma Egg" exercise to uncover your authentic narrative Key Insights A true CMO needs holistic marketing experience, not just digital expertise The most important marketing metrics are those that directly impact business growth Every business has a unique story that can differentiate it in the marketplace Your personal narrative informs your USP, which in turn builds your brand Effective marketing requires agility and willingness to pivot when strategies aren't delivering results Resources Mentioned The Trauma Egg Exercise - a reflective practice to uncover your authentic narrative Unique Strategies of a Digital Marketing Director - Joshua's article on brand strategy CRO (Client Retention Optimization) - Joshua's approach to conversion optimization Quotable Moments "I...

    46 min

  7. 25 APR

    Grady Teske: How The Human Element in B2B Marketing Thrives in an AI-Driven World

    A conversation with Grady Teske of Rising Tides on the Unscripted SEO Podcast hosted by Jeremy Rivera Key Topics The irreplaceable value of human connection in B2B marketing How Grady applies cross-industry strategies to create marketing innovation Why marketing should focus on the entire customer journey, not just conversion The evolution from content quality to conversation quality in SEO Using AI to enhance rather than replace human marketing expertise Creating authentic conversations that keyword research can't capture Notable Quotes "The more that I implement technology into our stack and into working with customers, the more we really realize that personalization isn't really a primary factor. It's bringing the humanity in and creating connection and alignment." - Grady Teske "Your business relationship with ideal customers is a lot like your relationship with your neighbors, close friends, and family... As long as you're nurturing the practice of conversation within them, you'll find ways to come back to each other." - Grady Teske "I need to reach restaurant tours and have genuine conversations that the keyword research would never have touched on. There's no volume for a restaurant kid. There's no humanity." - Jeremy Rivera Mentioned Resources Michael McDougald on post-conversion marketing value Restaurant Talk Save Fry Oil- Jeremy's podcast capturing authentic chef conversations Quantified buyer personas discussion Matt Brooks of SEOTeric on PR elements in evolving SEO Connect with Grady Teske on LinkedIn

    42 min

  8. 24 APR

    Psychology Meets Marketing: The ELITE Method with Rai Hyde Cornell

    In this episode of the Unscripted SEO Podcast, host Jeremy Rivera interviews Rai Hyde Cornell, founder of Cornell Content Marketing. With a background in psychology and criminology, Rai shares how she applies behavioral science principles to content marketing to help companies change buyer behavior without increasing ad spend. Key Takeaways Marketing should focus on the internal experiences of potential buyers, not just their behaviors Empathy is crucial to SEO because Google is all about intent matching Quality human-created content is more valuable than ever despite AI advancement Create feedback loops between marketing, sales, and customer support Looking beyond keyword research tools helps understand the humans behind the searches The ELITE Method Breakdown Letter Phase Description E Examine Audit existing marketing assets and brand positioning to identify gaps L Learn Understand audience's internal experience using the stages of change matrix I Implement

    36 min
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About

Hosted by Jeremy Rivera: A 17 year career expert in the SEO industry and his cohost Keith Bresee. Get insights, action items and anecdotes from experts like Lilyray, Kevin Indig, Rand Fishkin, Matt Mellinger and more in the SEO industry, who are not only well-respected, but have really interesting stories to share. 100% unscripted, 100% unrehearsed, 100% unedited, and 100% real. Guaranteed to provide those golden nugget lightbulb moments.

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