Freelance Road Trip Podcast

Alvalyn Lundgren: Designer, illustrator, and instructor
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Freelance Road Trip Podcast

The intersection of inspired creativity and common business sense for freelance designers, illustrators, and photographers who want to have fulfilling, successful businesses. Hosted by Alvalyn Lundgren.

  1. Recordkeeping For Freelancers

    16 OCT

    Recordkeeping For Freelancers

    Keeping accurate records is foundational to running a business. The kinds of records you keep depend on the kind of business you do. Freelance creatives need to keep all the standard records, and those that related specifically to managing projects and working with clients.

    23 min
  2. Task Management Tactics

    15 AUG

    Task Management Tactics

    Freelancers often struggle with time management and task management, project management, and getting things on time. We don’t get things done when we don’t know what to do next or where to begin. And we don’t know what to do next when there are so many urgent things we need to do. Most of us live cluttered lives. We have a lot going on. The best way to command the clutter is to put it all in order — to actually “design” your life. In this episode I share my own methods for overcoming a sense of overwhelm, including five steps to reclaim control of your tasks, projects, and calendar.

    29 min
  3. Professional Practices For Freelance Creatives

    28 MAY

    Professional Practices For Freelance Creatives

    What makes the difference between working project by project or creating work that is significant, sustainable, and advances your clients’ enterprises as well as your own? Do how you do business and how you conduct yourself in your business make a difference in the types of clients you attract and the caliber of your creative work? There is a basis. We address the practicalities of establishing a set of professional practices — a code of conduct — and what principles to consider in developing yours.

    21 min
  4. Establish Your Value Proposition

    30 APR

    Establish Your Value Proposition

    A key to your long-term success as a freelance creative is to work with the kinds of clients you’re best suited to serve. And a key approach to attracting those clients is to establish your value proposition — a statement that clearly sets you apart from your close competitors. Value is what makes you attractive to a client because you’re focusing on the benefits of your creative services, not the services themselves. You need to understand your value from a strategic point of view, and how this knowledge helps you consistently connect with the right clients. In this episode I present the benefits of a value proposition for you and your clients, and outline key points for you to consider.

    23 min
  5. An Attitude For Success

    21 MAR

    An Attitude For Success

    In this episode, Alvalyn discusses the importance of establishing and maintaining an “abundance” mindset for achieving career and creative success. She emphasizes how success is not limited by resources, but is instead created through taking action, setting goals, and plotting strategies. It’s necessary to maintain an “unlimited” mindset during times of adversity because it affects outcomes. If you don’t adopt a success mindset you can end up handicapping your future as a freelance creative.

    20 min
  6. Upgrade Your Portfolio With Case Studies

    22 FEB

    Upgrade Your Portfolio With Case Studies

    Case studies help position freelance creatives as strategic problem solvers, rather than technicians or wrists. They present the client's problem, document and record the creative process, and showcase research findings, insights, and process to demonstrate problem-solving capabilities. In this episode I highlight the benefits of using case studies to upgrade your portfolio to attract higher value clients, and what to include in a case study.

    17 min
  7. Not Using Contracts? What Could Go Wrong?

    22 JAN

    Not Using Contracts? What Could Go Wrong?

    Many freelancers in all sectors work without written contracts. They rely on verbal agreements which can be vague and incomplete. Neglecting to put project parameters and expectations in writing before you begin a project opens the door for all kinds of trouble to show up. The best way to avoid these troubles is to used contracts. In this episode I share from my own experience, and how freelancers can manage expectations with written agreements. Using contracts is good business practice and can increase your potential for long-term success.

    15 min
  8. Freelancers and Financial Crimes

    28/12/2023

    Freelancers and Financial Crimes

    A new reporting requirement affecting LLCs and s-corps — small and independent businesses legally registered with their secretary of state — is coming your way in 2024. The Corporate Transparency Act establishes a federal database of beneficial owners of small businesses with under 20 employees, including microbusinesses and freelancers. The database is overseen by the Financial Crimes Enforcement Network of the Department of the Treasury. My goal in this episode is to educate you regarding this new law, why it was implemented, and the information you need to supply if you’re an LLC or corporation.

    21 min
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About

The intersection of inspired creativity and common business sense for freelance designers, illustrators, and photographers who want to have fulfilling, successful businesses. Hosted by Alvalyn Lundgren.

Information

  • Creator
    Alvalyn Lundgren: Designer, illustrator, and instructor
  • Years Active
    2019 - 2024
  • Episodes
    133
  • Rating
    Clean
  • Copyright
    ©Alvalyn Lundgren. All rights reserved.
  • Show Website
    Freelance Road Trip Podcast

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