The CPG Guys

Peter V.S. Bond & Sri Rajagopalan
  • 5.0 (1)
  • MARKETING
  • UPDATED TWICE WEEKLY
The CPG Guys

CPG & FMCG eCommerce industry icon Sri Rajagopalan & consumer loyalty guru Peter V.S. Bond explore how brands and retailers understand and engage with consumers in-store, online and everywhere in between. http://cpgguys.com 

  1. 3 DAYS AGO

    Omnichannel Success in Fresh & Baked with Bimbo Bakeries’ Omar Haque

    The CPG Guys are joined in this episode by Omar Haque, VP & GM of omnichannel at Bimbo bakeries. He is a CPG executive with over 20 years of experience across all things digital – CPG, eCommerce, DTC, Online Grocery, Retail Media, Omnichannel. Over the last 12+ years, first at Colgate Palmolive and now at Bimbo Bakeries, he's been shaping the online future of CPG/FMCG, by focusing on new Shopper & Consumer Experiences, Customer Engagement and Strategy Execution. Find Omar Haque on Lin...

    46 min

  2. 6 DAYS AGO

    Shaping food policy and retail industry advocacy with FMI CCO Mark Baum

    The CPGGUYS are joined in this episode by FMI CCO Mark Baum. FMI, the food industry association, provides leadership to retailers and wholesalers of food, beverage, and consumer products, along with their manufacturer/supplier trading partners, by facilitating growth and collaboration, and promoting their role in feeding families and enriching lives.Find Mark Baum on Linkedin at : https://www.linkedin.com/in/mark-baum-28b8822/Find FMI on Linkedin at : https://www.linkedin.com/company/fmithefo...

    53 min

  3. 4 JAN

    The Age of Immersive Commerce with 5 New Digital’s Michael Zakkour - Part 2

    The CPG Guys are joined in this episode by Michael Zakkour, Founder & Chief Strategist of 5 New Digital, a consulting firm that focuses on short-term engagements that empower our clients to quickly break down the walls between online and offline commerce to reimagine how retail, D2C, technology, supply chain, content, and consumption must work together.Follow Michael Zakkour on LinkedIn at: https://www.linkedin.com/in/michael-zakkour-150b865/Follow 5 New Digital on LinkedIn at: https://ww...

    57 min

  4. 1 JAN

    The Age of Immersive Commerce with 5 New Digital’s Michael Zakkour - Part 1

    The CPG Guys are joined in this episode by Michael Zakkour, Founder & Chief Strategist of 5 New Digital, a consulting firm that focuses on short-term engagements that empower our clients to quickly break down the walls between online and offline commerce to reimagine how retail, D2C, technology, supply chain, content, and consumption must work together.Follow Michael Zakkour on LinkedIn at: https://www.linkedin.com/in/michael-zakkour-150b865/Follow 5 New Digital on LinkedIn at: https://ww...

    49 min

  5. 28/12/2024

    2024 Omnichannel Retail Recap with Flywheel's Emma Irwin

    The CPG Guys are joined in this episode by Emma Irwin from Flywheel digital to recap all things omnichannel & retail in 2024. Emma is also host of the podcast 'Commerce collective'.Find Emma Irwin on Linkedin: https://www.linkedin.com/in/emma-irwin-b950a397/Find Flywheel on Linkedin: https://www.linkedin.com/company/flywheel-digital/posts/?feedView=allFind Flywheel online: https://www.flywheeldigital.com/Find the 'Commerce collective' podcast: https://podcasts.apple.com/us/podcast/the-com...

    1 hr

  6. 25/12/2024

    Retail Media 2024 recap with Andrew Lipsman - Media, Ads + Commerce

    The CPGGUYS are joined in this episode by industry analyst Andrew Lipsman. With a decade plus of observing and analyzing the omnichannel market and retail transformation, he is arguably one of the most revered analysts of our time. We have a deep dialogue on the year that passed us by and who the retail media winners were and how they ascended to leadership.Follow Andrew Lipsman on Linkedin : https://www.linkedin.com/in/andrew-lipsman-10b2162/Follow Media, Ads and Commerce on Linkedin : https...

    44 min

  7. 21/12/2024

    Retail Media & Measurement Standards with IAB's Jeff Bustos

    The CPGGUYS are joined in this episode by Jeff Bustos, VP of measurement addressability. This episode takes on the questions on the industry of what's the latest on retail media, is it growing and is standardization and metrics a way of life now?Find Jeff Bustos on Linkedin here: https://www.linkedin.com/in/bustosjeffrey/ Find IAB on Linkedin here https://www.linkedin.com/company/iab/ Find IAB online here: https://www.iab.com/To register for the CPG industry's first exec ed program on r...

    47 min

  8. 14/12/2024

    Social Media Masterclass with Acorn's Hunter Poole

    The CPGGUYS are joined in this episode by Hunter Poole, VP of brand partnerships with Acorn - a social media partnerships agency. Hunter discusses today's social media vehicles, their roles for brands and where we are as an industry with digital leadership in this space.Follow Hunter Poole on Linkedin : https://www.linkedin.com/in/hunterpoole/Follow Acorn on Linkedin : https://www.linkedin.com/company/acorn-an-influence-company/Find Acorn online : https://acorninfluence.com/To register for th...

    59 min
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About

CPG & FMCG eCommerce industry icon Sri Rajagopalan & consumer loyalty guru Peter V.S. Bond explore how brands and retailers understand and engage with consumers in-store, online and everywhere in between. http://cpgguys.com 

Information

  • Creator
    Peter V.S. Bond & Sri Rajagopalan
  • Years Active
    2020 - 2025
  • Episodes
    454
  • Rating
    Clean
  • Copyright
    © 2025 The CPG Guys
  • Show Website
    The CPG Guys

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