137 episodios

VENDO is a 360° digital growth agency specializing in online marketplaces Amazon and Walmart.com. We grow your sales, protect your brand, and drive success through innotivative advertising, marketing, content creation, SEO, & more -- all of which are covered weekly on the VENDO Podcast.

VENDO - Amazon & Walmart Growth Experts VENDO

    • Economía y empresa

VENDO is a 360° digital growth agency specializing in online marketplaces Amazon and Walmart.com. We grow your sales, protect your brand, and drive success through innotivative advertising, marketing, content creation, SEO, & more -- all of which are covered weekly on the VENDO Podcast.

    Leveraging Walmart Luminate - VENDO Velocity Podcast Ep. 139

    Leveraging Walmart Luminate - VENDO Velocity Podcast Ep. 139

    Are you familiar with Walmart Luminate?
    Walmart Luminate is the newest reporting system for suppliers that provides sales data, inventory data, and customer shopping insights. Join the VENDO team as we discuss Luminate and how it can benefit your business.

    Topics Covered:
    What is Walmart Luminate? (2:39)
    How does Luminate Data Reporting Compare to DSS? (6:02)
    Luminate Modules Breakdown (8:00)
    Visualizing Differences between DSS vs Basic vs Charter (11:45)
    Reporting Across Platforms (15:02)
    How Readily Available & Built Out Are These Reports? (16:50)
    Can Anyone Use Luminate? (22:13)
    Approaching Merchants About Data & Insights (25:21)
    What Brands Would be a Good Fit for Charter? (27:05)


    Speakers:
    Sophie Brown, Omni Strategy Specialist, VENDO
    Delaney Del Mundo, Director of Amazon Account Strategy, VENDO

    Want to stay up to date on topics like this? Subscribe to our Amazon & Walmart Growth #podcast for bi-weekly episodes every other Thursday!

    ➡️ YouTube: https://www.youtube.com/channel/UCr2VTsj1X3PRZWE97n-tDbA
    ➡️ Spotify: https://open.spotify.com/show/4HXz504VRToYzafHcAhzke?si=9d57599ed19e4362
    ➡️ Apple: https://podcasts.apple.com/us/podcast/vendo-amazon-walmart-growth-experts/id1512362107

    📞 Contact Us:
    www.vendocommerce.com/contact?utm_source=youtube&utm_medium=social&utm_campaign=subscribe


    📧 Subscribe to our email newsletter to learn more about how you can optimize your online Amazon and Walmart businesses: www.vendocommerce.com/subscribe-to-newsletter?utm_source=youtube&utm_medium=social&utm_campaign=subscribe
    Protect Your Brand & SELL MORE!™

    • 30 min
    Unlocking Amazon's Brand Store Potential - VENDO Velocity Ep. 136

    Unlocking Amazon's Brand Store Potential - VENDO Velocity Ep. 136

    Is your Amazon brand store optimized for success? VENDO's Copy and Creative team will be discussing key strategies to maximize your brand store's visibility and sales. Tune in to learn more about customizing your brand store, insights & reporting, creative buildouts, and strategies for traffic & growth.

    Topics Covered:
    - Amazon Brand Stores Overview (2:15)
    - Key Strategies to Optimize Brand Stores (3:05)
    - Search Query Performance (5:28)
    - The Importance of Visuals (7:02)
    - Optimizing Your Homepage & Best Practices (8:10)
    - The Importance of Branding and Storytelling (14:10)
    - Lifestyle Imagery (16:40)
    - Defining Your Brand Voice (17:45)
    - User Experience Priorities(19:04)
    - Catering Your Content to Mobile (21:20)
    - Brand Store Updates: Insights (23:55)
    - Tactics to Stand Out in your Niche (26:40)
    - Emerging Trends (31:00)
    - Advice for Brands Looking to Update Their Brand Store (32:44)

    Speakers:
    - Emily Beauman, Lead Graphic Designer, VENDO
    - Elizabeth Autrey, Graphic Designer & Photographer, VENDO
    - Meg O'Brien, Lead Content Marketing Writer, VENDO
    - Delaney Del Mundo, Director of Amazon Account Strategy, VENDO

    Want to stay up to date on topics like this? Subscribe to our Amazon & Walmart Growth #podcast for bi-weekly episodes every other Thursday!

    Want to stay up to date on topics like this? Subscribe to our Amazon & Walmart Growth #podcast for bi-weekly episodes every other Thursday!

    ➡️ YouTube: https://www.youtube.com/channel/UCr2VTsj1X3PRZWE97n-tDbA
    ➡️ Spotify: https://open.spotify.com/show/4HXz504VRToYzafHcAhzke?si=9d57599ed19e4362
    ➡️ Apple: https://podcasts.apple.com/us/podcast/vendo-amazon-walmart-growth-experts/id1512362107

    📞 Contact Us:
    www.vendocommerce.com/contact?utm_source=youtube&utm_medium=social&utm_campaign=subscribe

    • 36 min
    Amazon Q1 Rewind - VENDO Velocity Podcast Ep. 137

    Amazon Q1 Rewind - VENDO Velocity Podcast Ep. 137

    Over the last few months, there have been many Amazon Updates from optimization updates to operational changes. Tune in to our next episode of the VENDO Velocity Podcast as we dive into Amazon's first quarter.

    Topics Covered:
    - FBA New Selection (2:25)
    - Product Listings with Generative AI (6:15)
    - Complimentary Product Sets (9:07)
    - Changes to the Dietary Supplements Category (13:54)
    - Born to Run Program - Dynamic Sell-Through Windows (15:45)
    - Returns Processing Fee (20:25)
    - Competitive Listings (23:04)
    - New SKU Economics Report (26:30)
    - New Coupon Pricing Requirements (28:57)

    Speakers:
    - Matt Mahony, Amazon Account Strategist, VENDO
    - Delaney Del Mundo, Director of Amazon Account Strategy, VENDO

    Want to stay up to date on topics like this? Subscribe to our Amazon & Walmart Growth #podcast for bi-weekly episodes every other Thursday!

    ➡️ YouTube: https://www.youtube.com/channel/UCr2VTsj1X3PRZWE97n-tDbA
    ➡️ Spotify: https://open.spotify.com/show/4HXz504VRToYzafHcAhzke?si=9d57599ed19e4362
    ➡️ Apple: https://podcasts.apple.com/us/podcast/vendo-amazon-walmart-growth-experts/id1512362107

    📞 Contact Us:
    www.vendocommerce.com/contact?utm_source=youtube&utm_medium=social&utm_campaign=subscribe


    📧 Subscribe to our email newsletter to learn more about how you can optimize your online Amazon and Walmart businesses: www.vendocommerce.com/subscribe-to-newsletter?utm_source=youtube&utm_medium=social&utm_campaign=subscribe
    Protect Your Brand & SELL MORE!™

    • 32 min
    Hazmat Storage Nuances - VENDO Velocity Podcast Ep. 138

    Hazmat Storage Nuances - VENDO Velocity Podcast Ep. 138

    Are you selling hazmat items on Amazon? Join the VENDO team as we discuss Amazon's hazmat storage nuances. We will be going over capacity nuances, strategies to increase hazmat space, minimizing Amazon fees and more!

    Topics Covered:
    - Understanding Hazmat Restrictions and Space (1:50)
    - FBA Capacity Nuances (2:40)
    - Requesting for Space (5:08)
    - Planning Around Peak Velocity Events (8:40)
    - Monitoring Your Space (12:20)
    -Upcoming Mother's Day Prep(15:34)
    - Upcoming Father's Day Prep (19:46)

    Speakers:
    - Holly Swanner, Amazon Account Strategist, VENDO
    - Delaney Del Mundo, Director of Amazon Account Strategy, VENDO

    Want to stay up to date on topics like this? Subscribe to our Amazon & Walmart Growth #podcast for bi-weekly episodes every other Thursday!

    ➡️ YouTube: https://www.youtube.com/channel/UCr2VTsj1X3PRZWE97n-tDbA
    ➡️ Spotify: https://open.spotify.com/show/4HXz504VRToYzafHcAhzke?si=9d57599ed19e4362
    ➡️ Apple: https://podcasts.apple.com/us/podcast/vendo-amazon-walmart-growth-experts/id1512362107

    📞 Contact Us:
    www.vendocommerce.com/contact?utm_source=youtube&utm_medium=social&utm_campaign=subscribe


    📧 Subscribe to our email newsletter to learn more about how you can optimize your online Amazon and Walmart businesses: www.vendocommerce.com/subscribe-to-newsletter?utm_source=youtube&utm_medium=social&utm_campaign=subscribe
    Protect Your Brand & SELL MORE!™

    • 25 min
    Leveraging Helium10: Product Launch Roadmap - VENDO Velocity Podcast Ep. 135

    Leveraging Helium10: Product Launch Roadmap - VENDO Velocity Podcast Ep. 135

    Curious on how to leverage Helium 10 with a Product Launch Roadmap? We have a special guest joining us this week - Bradley Sutton, Director of Training and Chief Evangelist at Helium10. We will be discussing pre-launch marketing strategies, Amazon SEO & listing optimization, launch day execution, and post-launch optimization & growth!

    Topics Covered:
    - Helium 10 Pre-Launch Phase (4:24)
    - Looking at CPR Numbers (6:24)
    - Test Listings to Gauge Relevancy to Amazon (9:00)
    - Evolving as Amazon Prioritizes Generative AI (11:55)
    - Understanding CPR at a Keyword Level (16:11)
    - How are the Coupon Changes Going to Influence Strategy? (21:55)
    - Strategizing with the Buy Box (26:10)
    - Amazon's Updated Low Inventory Fee (32:16)
    - Helium 10 Tools to Keep Your Eye On (38:31)
    - Review Insights Tool (44:11)

    Speakers:
    - Bradley Sutton, Director of Training and Chief Evangelist, Helium 10
    - Delaney Del Mundo, Director of Amazon Account Strategy, VENDO

    Want to stay up to date on topics like this? Subscribe to our Amazon & Walmart Growth #podcast for bi-weekly episodes every other Thursday!

    ➡️ YouTube: https://www.youtube.com/channel/UCr2VTsj1X3PRZWE97n-tDbA
    ➡️ Spotify: https://open.spotify.com/show/4HXz504VRToYzafHcAhzke?si=9d57599ed19e4362
    ➡️ Apple: https://podcasts.apple.com/us/podcast/vendo-amazon-walmart-growth-experts/id1512362107

    📞 Contact Us:
    www.vendocommerce.com/contact?utm_source=youtube&utm_medium=social&utm_campaign=subscribe


    📧 Subscribe to our email newsletter to learn more about how you can optimize your online Amazon and Walmart businesses: www.vendocommerce.com/subscribe-to-newsletter?utm_source=youtube&utm_medium=social&utm_campaign=subscribe
    Protect Your Brand & SELL MORE!™

    • 47 min
    Amazon Featured Offer (F.K.A Buy Box) & Subscribe 'N Save Nuances - VENDO Velocity Podcast Ep. 134

    Amazon Featured Offer (F.K.A Buy Box) & Subscribe 'N Save Nuances - VENDO Velocity Podcast Ep. 134

    Looking to learn more about Amazon Featured Offer & Subscribe 'N Save? Tune in to our latest VENDO Velocity Podcast episode where we break down strategies to win the Buy Box, elaborate on the Subscription Model, and discuss synergies between Featured Offer and SnS.

    Topics Covered:
    - What is Featured Offer (F.K.A. Buy Box)? (1:57)
    - How Does Amazon Determine Featured Offer? (3:00)
    - Key FBM Metrics That Sellers Need To Be Aware Of (6:19)
    - Shipping Time and Price Strategies (9:32)
    - Losing the Featured Offer - What Does it Mean and What is the Impact? (13:20)
    - Synergies Between Featured Offer and SnS (16:20)
    - Amazon Fee Updates (20:31)
    - Coupons - New Pricing Updates (21:18)
    - Preparing for Prime Day (24:20)

    Speakers:
    - Russell Hsu, Lead Data Manager, VENDO
    - Philip Hwang, Data Analyst, VENDO
    - Delaney Del Mundo, Director of Amazon Account Strategy, VENDO

    Want to stay up to date on topics like this? Subscribe to our Amazon & Walmart Growth #podcast for bi-weekly episodes every other Thursday!

    ➡️ YouTube: https://www.youtube.com/channel/UCr2VTsj1X3PRZWE97n-tDbA
    ➡️ Spotify: https://open.spotify.com/show/4HXz504VRToYzafHcAhzke?si=9d57599ed19e4362
    ➡️ Apple: https://podcasts.apple.com/us/podcast/vendo-amazon-walmart-growth-experts/id1512362107

    📞 Contact Us:
    www.vendocommerce.com/contact?utm_source=youtube&utm_medium=social&utm_campaign=subscribe


    📧 Subscribe to our email newsletter to learn more about how you can optimize your online Amazon and Walmart businesses: www.vendocommerce.com/subscribe-to-newsletter?utm_source=youtube&utm_medium=social&utm_campaign=subscribe
    Protect Your Brand & SELL MORE!™

    • 28 min

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