Creative trends in mobile games - August 2024

This is no BS gaming podcast 2.5 gamers session. Sharing actionable insights, dropping knowledge from our day-to-day User Acquisition, Game Design, and Ad monetization jobs. We are definitely not discussing the latest industry news, but having so much fun! Let’s not forget this is a 4 a.m. conference discussion vibe, so let's not take it too seriously.

Panelists: ⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠Jakub Remia⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠r,⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠ ⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠Felix Braberg, Matej Lancaric⁠

Youtube: https://youtu.be/gsLQ6GCNksg

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Agenda

00:00 Epic Intro

02:59 Creative Trends Overview for August 2024

05:53 Innovative Game Concepts and Trends

08:59 Celebrity Endorsements and Their Impact

12:04 The Evolution of Game Creatives

15:01 AI and Its Role in Game Development

18:04 User-Generated Content and Its Influence

20:59 Trends in App Marketing and User Acquisition

23:58 Analysis of Current Game Ads

26:57 The Future of Game Creatives

30:00 Final Thoughts

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Matej Lancaric

User Acquisition & Creatives Consultant

⁠https://lancaric.me

Felix Braberg

Ad monetization consultant

⁠https://www.felixbraberg.com

Jakub Remiar

Game design consultant

⁠https://www.linkedin.com/in/jakubremiar

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Takeaways

The gaming industry is seeing a shift towards innovative game concepts that engage players.

Celebrity endorsements can significantly impact game marketing and user acquisition.

AI is becoming increasingly important in game development and marketing strategies.

User-generated content is influencing game trends and player engagement.

Current game ads are evolving to include more dynamic and engaging content.

The trend of using celebrities in ads is growing, but the cost-effectiveness is still a concern.

Game creatives are becoming more sophisticated, utilizing various media formats.

Understanding player psychology in marketing strategies is crucial.

Trends in app marketing are shifting towards more personalized and targeted approaches.

The future of game creatives will likely involve more integration of AI and user-generated content.

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Felix Latest Article -

https://www.felixbraberg.com/post/the-end-of-gam-and-admob-placement-refreshesCreative trends in mobile games - August 2024