Cybersecurity Unplugged

CyberTheory

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As breaches abound and cybercriminals up the ante, it’s more critical than ever that you stay plugged in to how the threat landscape is evolving. At Cybersecurity Unplugged we dive deep into the issues that matter. Guided by CyberTheory’s director, Steve King, we have candid conversations with experts on the frontlines of the cyber battlefield.

7 MAY

The Art of Trade Show Excellence: Planning, Presence, and Follow-Up

Featuring Jennifer Baker-Johnson, Director of Commercial Marketing - Network & Cybersecurity Services at Rockwell Automation.

30 min
3 APR

Survey Says! Utilizing Survey Data to Support Cybersecurity Marketing Programs

Kristine DePippo, Head of B2B Product Marketing: Security, Verizon, is at the helm of orchestrating Verizon Security's B2B strategy and pioneering its data report advancements.

25 min
22 FEB

Generative AI's Role in Cybersecurity Data Analysis

To help us unpack it all we’ve invited Wade Baker, Co-Founder of Cyentia Institute – a leading firm focused on cybersecurity data-driven research.

30 min
12/12/2023

Lost in the Inbox: The Cybersecurity PR Epidemic Part 2

This two-part series dives into the issue within cybersecurity PR and Communications, focusing on the widespread use of ineffective mass email strategies by PR professionals. Featuring special guest Kevin Kosh, Senior Director of Communications at Bishop Fox

25 min
05/12/2023

Lost in the Inbox: The Cybersecurity PR Epidemic Part 1

This two-part series dives into the issue within cybersecurity PR and Communications, focusing on the widespread use of ineffective mass email strategies by PR professionals. Featuring special guest Kevin Kosh, Senior Director of Communications at Bishop Fox.

26 min
03/10/2023

Generative AI’s Impact on Cybersecurity Marketers

Dan Verton currently serves as the Director of Content Marketing at Uptycs, taking us through a deep dive into generative AI's role in reshaping cybersecurity marketing.

43 min
19/09/2023

B2B Cybersecurity Leads: What’s the Best Method for Acquisition?

Shaina Lanchin Zarrin is the Head of the Digital Department at the pioneering B2B marketing powerhouse - Xtra-mile, an Israeli-based marketing agency that specializes in lead generation for B2B technology and cybersecurity vendors.

37 min
22/08/2023

Content Syndication as a Foundational Element of Lead Generation

Freya Ward, Global Sales Director for Headley Media, joins us for a deep dive into content syndication as a foundational element of lead generation.

27 min

See All (104)

As breaches abound and cybercriminals up the ante, it’s more critical than ever that you stay plugged in to how the threat landscape is evolving. At Cybersecurity Unplugged we dive deep into the issues that matter. Guided by CyberTheory’s director, Steve King, we have candid conversations with experts on the frontlines of the cyber battlefield.

Creator

CyberTheory
Years Active

2020 - 2024
Episodes

104
Rating

Clean
Show Website

Cybersecurity Unplugged

Cybersecurity Unplugged

The Art of Trade Show Excellence: Planning, Presence, and Follow-Up

Survey Says! Utilizing Survey Data to Support Cybersecurity Marketing Programs

Generative AI's Role in Cybersecurity Data Analysis

Lost in the Inbox: The Cybersecurity PR Epidemic Part 2

Lost in the Inbox: The Cybersecurity PR Epidemic Part 1

Generative AI’s Impact on Cybersecurity Marketers

B2B Cybersecurity Leads: What’s the Best Method for Acquisition?

Content Syndication as a Foundational Element of Lead Generation

About

Information

Cybersecurity Unplugged

Episodes

The Art of Trade Show Excellence: Planning, Presence, and Follow-Up

Survey Says! Utilizing Survey Data to Support Cybersecurity Marketing Programs

Generative AI's Role in Cybersecurity Data Analysis

Lost in the Inbox: The Cybersecurity PR Epidemic Part 2

Lost in the Inbox: The Cybersecurity PR Epidemic Part 1

Generative AI’s Impact on Cybersecurity Marketers

B2B Cybersecurity Leads: What’s the Best Method for Acquisition?

Content Syndication as a Foundational Element of Lead Generation

About

Information