Planning and Scaling Your Flower Garden – Profit vs. Pleasure

Send us a text

Hi, I’m Roz Chandler, and welcome to The Cut Flower Podcast! Today, we’re discussing how to plan and scale your flower garden, whether you’re growing for fun or looking to turn it into a business. I’ll share practical tips to help you make the most of your space and achieve your goals. Let’s get started!

Episode Summary:
In this episode, Roz answers key questions about whether to grow flowers for pleasure or profit. She covers choosing flowers, preparing your garden, and making decisions that fit your goals. For hobbyists, she recommends easy-to-grow flowers like cosmos and zinnias, which add colour and thrive with minimal care.

For those considering growing for profit, Roz discusses how to do market research, target local buyers, and select popular varieties like dahlias and lisianthus. She explains the benefits of successional planting to ensure continuous blooms and the importance of managing soil health and pests for a productive garden.

Roz also touches on the challenges of scaling a garden for profit, such as time management, costs, and building a marketing strategy to boost sales and grow your business.

Key Takeaways:

1. Define Your Goals: Know whether you're growing for fun or profit, and plan your garden accordingly.
2. Beginner-Friendly Flowers: Choose low-maintenance varieties like cosmos and zinnias for hobby gardening.
3. Grow for Profit: Research the market and grow popular varieties like dahlias to meet demand.
4. Successional Planting: Plant in stages to ensure you have flowers blooming throughout the season.
5. Healthy Soil & Pest Management: Focus on soil care and pest control for a thriving garden.

Thanks for listening to today’s episode! Whether you’re growing for profit or pleasure, I hope these tips help you on your gardening journey. If you have any questions, feel free to reach out to me at roz@fieldgateflowers.co.uk or visit cutflowercollective.co.uk. Please leave a review if you enjoyed this episode and share it with others. See you next time!

• https://fieldgateflowers.kartra.com/page/newsletters
• Flower Farmers Retreat 2024 (21 &22 September): https://fieldgateflowers.kartra.com/page/businessretreat2024
• 2024 Farm Day at Field Gate Farm (10 August): https://fieldgateflowers.kartra.com/page/farmvisit
• A Cut Above Waitlist: https://fieldgateflowers.kartra.com/page/ACutAboveWaitlist
• The Growth Club: https://fieldgateflowers.kartra.com/page/thegrowthclub
• Lots of free resources on our website: https://thecutflowercollective.co.uk/cut-flower-resources/
• Instagram: https://www.instagram.com/fieldgateflowers
• Facebook Group 'Cut Flower Farming - Growth and Profit in your business' https://www.facebook.com/groups/449543639411874
• Facebook Group 'The Cut Flower Collection' https://www.facebook.com/groups/cutflowercollection