Stream Wars

The Meet Group
Stream Wars Podcast

Here we explore everything there is to know about the global live streaming industry, covering the latest trends from the top platforms both in China and the West (including MOMO, YY, Huya, Inke, MeetMe, Twitch, Live.me, Bigo and Younow). Stream Wars features interviews with top streamers who share their tips and tricks for hosting a popular stream, what motivates them to stream, and how live streaming has impacted their lives. We’ll also talk to engineers and product developers to learn what it takes to build a popular livestreaming platform.

  1. 01/05/2019

    BONUS: Is Live Streaming a Real Job?

    In this episode Anthony and I discuss whether or not live streaming can be considered a real job. A couple months back we posted about this topic on social media and we got so much feedback we thought we’d record an episode all about it.  The original idea came from a study that was released in China on January 8th. In the 2018 Live Streaming Profession Report, 73% of the 10,000 people surveyed responded that live streaming is a profession. Nearly 30% of users said that one of their friends or family members is a live streamer. The report also shared demographics, salaries, upsides and downsides of this new career path. In this episode, Anthony and I break down the findings of the report and compare them with the live streaming industry here in the US and the habits or our broadcasters on The Meet Group platforms.  Thank you to liwavybby, autumnshantel, madisontmt, exotic_kiki, missmuffintv, fetticonfetti, and everyone else who left us comments about this topic on the MeetMe, Tagged, and Skout Instagram accounts!  Key findings we discuss from the report:  Out of the 5,000 broadcasters surveyed, 79% of them were female and 21% male. 68% were 29 years old or younger and out of that, 16% were under the age of 24. Among full-time streamers the male to female ratio was even more skewed at around 1:5 and 73% of them were 29 years old or younger. The survey found that 21% of full-time broadcasters and 10% of part-time broadcasters earn over 10,000 RMB ($1,478) per month from streaming (which is more than the average salary in Beijing).  The report also found that even when it comes to live streaming, education level has a dramatic impact on earnings. 37% of streamers with a master’s degree or higher earned over 10,000 RMB per month, while only 27% of streamers with a bachelor’s degree and 16% of streamers with an associate degree were able to reach that earnings threshold. About one-fifth of full-time hosts stream more than eight hours a day Because viewership peaks in the evening, livestreamers often work late at night. The survey found that 44% of hosts stream between 7pm and midnight, and as many as 12% of them frequently stream between midnight and 8am. 80% of all streamers surveyed reported that they stream on holidays, and for full-time streamers that percentage is even higher at 94%. In order to hone their skills and further their careers, many streamers were found to re-invest a large portion of their earnings each month into developing their talents (for example taking singing or dancing classes), upgrading their equipment (microphones, lighting, props), or improving their appearance. 44% of full-time broadcasters spend over 1,000 RMB ($148) per month on self-improvement and a 9% of them spend more than 5,000 RMB ($740) per month. Check out our blog post to get the full run down of the report.

    42 min
  2. 25/04/2019

    20: The Challenges for Chinese Live Streaming Apps Expanding Overseas with May Youssef of Uplive

    Today I speak with May Youssef, who is part of the Public Relations team for Asia Innovations Group, the parent company of the popular live streaming platform Uplive.  According to May, Uplive is the biggest Chinese live streaming platform outside of China and is very popular in the Middle East, India, and Southeast Asia. We discuss the unique features of Uplive, the challenges they face when expanding into new markets all over the world, and the tactics they use to assimilate the app into local cultures.  There are a growing number of Chinese live streaming platforms attempting to develop outside of Mainland China, and Uplive is certainly one of the forerunners so it was very interesting to hear May’s perspective.  Note: This interview was pre-recorded and at the time of release May has moved on to a new role and is no longer with AIG. Additional Notes:  What is AIG, the parent company of Uplive  In 2016, Uplive had 100 M users worldwide Biggest Chinese live streaming company outside of China  Popular in the Middle East, Taiwan, HK, Indonesia, and India Before they launch in any region, they do in-depth cultural research  Big emphasis on global interaction  Decentralized system, hire foreigners who understand Chinese, Chinese people in the region, customize the app for the region The platform includes features such as the global village, international PK, and simultaneous translation to encourage users to interact with other users from around the world.  Voice translation and chat translation – viewers can write in their own language and it will be automatically translated into the streamer’s language, also have subtitles for viewers to understand what streamer is saying Launched in India last year, in less than 7 months became top live streaming app in Google Play in India  Originally focused on high growth, large population regions, now starting to shift focus to Africa, South America, and Europe Different regions of the world like different content, for example: in India there is a lot of dancing, viewers in the Middle East love talk shows What is Gifto – taking live streaming virtual gifting model and plugging it in to other platforms such as YouTube, Facebook and Instagram  Also working with offline stores so people can use Gifto to pay for things, easy to transfer to other users  Learn More:  Asiainnovations.com

    36 min
  3. 18/04/2019

    19: Playlist Live Mashup Best Friends Edition w/ Ceanna, Ash, Gabe, and Jakeup

    Today’s episode is the last in our Playlist Live series and it’s definitely a fun one that really demonstrates the close friendships that can be developed through live streaming.  The first interview features Ceanna and Ash, two streamers who met on MeetMe and after discovering that they lived only 40 minutes apart, started meeting offline. Fast forward to a couple months later and the girls have become best friends who share their passion of streaming. Following that are interviews with Gabe and Jakeup, two streamers who are best friends and roommates in real life.  In my interviews with these four streamers we discuss a variety of topics including whether or not you should have a streamer persona or just be yourself, why you don’t need to be a streamer to be an integral member of the community, why both introverted and extroverted people can make great streamers, and much, much more.  Additional Notes:  Ceanna and Ash  Their friendship is proof that you can truly meet your best friends through the MeetMe app Playlist was fun because they were able to take online relationships offline  Bond between streamers because this is a passion they all have in common It’s easy to get along with each other in real life because when you’re a stream it’s hard to put up a façade, who you are in your stream is generally who you are in real life  Don’t have to be a streamer to be part of the community, can be a bouncer or a super fan  One way streamers create a loyal community is by selecting an emoji that their followers can add to their screennames to represent that you’re part of a specific streamer’s community  These days it’s harder to meet people in real life, so meeting people through streaming is a great option During your stream it’s very important to diffuse negativity quickly  Ash and Ceanna feel honored that people who support them over the internet trust them with their issues and life problems, they love to be there for their audience Instagram:  @ceanna @ashlandtwhite Gabe Originally started streaming on Live.me, also tried a number of other streaming platforms, but feels that MeetMe has been the longest lasting and most reliable platform to be on He started live streaming because he felt other types of content were too saturated What’s great about streaming is you don’t need a talent, just chatting and being yourself is fine too  Consistency is important, doesn’t have to be with same time but just every day  Don’t whine if you’re not getting gifted, be gracious and grateful for what you do get and it will keep coming  He shares his tips for dealing with trolls  Why streaming is good for introverted people à you know people are there for you, you don’t have to try and fit in  Instagram @geebzer Jakeup  Likes live for the instantaneous interaction  Got tips from Gabe – helps to have tips training and coaching when you’re first starting out  Likes to keep people guessing, he takes what other streamers do and he puts his own crazy twist on it Unlike some of the other streamers we’ve interviewed, Jakeup shared that when streaming he has an alter ego, in real life he’s quiet and reserved He suggests streamers have rules and guidelines for their broadcasts, but don’t be rude and impulsive when it comes to kicking people out  Instagram @ohnojakeup

    39 min
  4. 11/04/2019

    18: Content with a mission & the unreasonable expectations we put on internet celebrities w/Co-Founder of The Queer Network, Justin Gerhard

    Today’s episode features Justin Gerhard, co-founder of the YouTube channel “The Queer Network” who shares why they created The Queer Network and the goal of the channel.  To date, Justin has mainly focused on creating content for Youtube and Instagram so we discuss why he has yet to try live streaming and why the medium might actually be a good fit for him. We also talk about some of the panels he moderated at Playlist and some of his biggest takeaways.  This interview is part of our series that was recorded at the recent Playlist Live conference. If you’re interested in hearing our other Playlist interviews, definitely go back and check out the past few episodes.  Additional notes:  Justin has his own YouTube channel as well as one that he co-founded called The Queer Network He explains the premise behind that channel and why they chose the word queer instead of using LGBTQ He is currently focused on creating content for YouTube and Instagram, so I ask him why he hasn’t tried live streaming and what is holding him back?  He said as a content creator he strives to have separation between online and real life, and has seen other people use streaming like a vlog in the past and that doesn’t interest him He had never thought of doing a live show before though and that is something that interests him since it would solve the problem he has with news-style videos where the news will be too old by the time the video is out  We discuss how he deals with trolls and the different types of trolls he faces: Religious/moral beliefs vs. giving feedback vs. blatant hate  Growing up in the world of social media, how is the young generation dealing with their internet fame?  The difference between traditional fame and internet celebrities.  They are closer to their fans and people expect more interaction from internet celebrities than from traditional celebrities Find him on Instagram at: @justingerhard / @thequeernetwork

    19 min
  5. 04/04/2019

    17: Playlist Live Mashup w/ Top Streamers Donna Diamond and Dylan, and TikTok Star Sebi

    Today’s episode features 3 content creators, Donna Diamond and Dylan from MeetMe, and Sebi from Tik Tok.  Donna and Dylan share how they first got started with live streaming, how they wound up on MeetMe, their top tips for streaming, and what they have learned from becoming a top streamer. Sebi shares how he grew a following of 1.8 million starting on Musical.ly and now on TikTok, how he feels about the app’s rebranding, and his experiences live streaming on Live.ly and YouNow.  Today’s episode is also part of a series of episodes that were recorded at the recent Playlist Live conference. If you haven’t heard our other playlist interviews, definitely go back and check out episodes 14, 15 and 16.  Additional notes:  Donna Diamond When she first started streaming her content was mainly pranks Loves the simplicity of MeetMe, less complicated than Live.me which felt too overwhelming  Suggests other streamers make sure they have a niche, and that they also think of the bigger picture. Don’t just think of yourself only as a live streamer but as a content creator  Build true friendships, don’t make people feel used  Moving forward she wants to help other streamers and coach them  Find her on Instagram @amy.boiss  Dylan His streams are all about positivity and he strives to create a drama free environment to help people escape their problems  Paid attention to what top badges were doing, put in a lot of hours, then things finally took off  Won the contest to come to playlist and has been blown away by the experience Has heard of Twitch but likes this format of streaming better  Dylan said he doesn’t really get competitive, just likes having fun, always seeking advice from other top badges, would rather learn from them than compete against them Streaming can be draining, harder that you think, you want to constantly entertain people, answer comments, be high energy He has gotten to know so many other streamers through live streaming and now getting to meet them in real life it feels very natural A lot of people, the way they act during a stream is the way they are in real life, harder to play a role when you’re live streaming because you’re streaming so often and for such long periods of time  Find him on Instagram @dylan.fitness_ Sebi Originally starting growing a following on Musical.ly which has now become TikTok. He doesn’t like the re-branding but still sticking with it because he has such a large audience there Currently has 1.8 million followers Mainly posts workout and comedy videos  Seemingly simple videos actually take a lot of effort and he’ll often shoot them several times before he gets them right Besides creating content, he has to put in a lot of time responding to comments He really liked streaming on Live.ly because that was directly connected to his Musical.ly account, but now Livel.ly no longer exists. He has also tried streaming on YouNow but didn’t like it as much.  Find him on TikTok @Sebi

    33 min

About

Here we explore everything there is to know about the global live streaming industry, covering the latest trends from the top platforms both in China and the West (including MOMO, YY, Huya, Inke, MeetMe, Twitch, Live.me, Bigo and Younow). Stream Wars features interviews with top streamers who share their tips and tricks for hosting a popular stream, what motivates them to stream, and how live streaming has impacted their lives. We’ll also talk to engineers and product developers to learn what it takes to build a popular livestreaming platform.

To listen to explicit episodes, sign in.

Stay up to date with this show

Sign in or sign up to follow shows, save episodes and get the latest updates.

Select a country or region

Africa, Middle East, and India

Asia Pacific

Europe

Latin America and the Caribbean

The United States and Canada