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Ben & lead marketer of 8-figure DTC brands discuss what's (actually) working in subscription growth today..

  1. 08/11/2023

    Beyond the Hype: A Data-Driven Look at Subscription Fatigue w/ Matthew Barnes

    Meet Matthew Barnes. He's a mechanical engineer who knows DTC subscriptions inside-out. Brands like Jot, Earth Breeze, and Fat Snax hire him to scale & optimize their business. His key insight? Focus on lifetime revenue, not just new subscribers. Why? Think of a bathtub. New customers are water flowing in. Churn is the drain. To fill the tub, you need more flow in vs out. Eventually, churn caps growth. So get new customers while minimizing churn. In this episode, Matthew reveals marketing strategies that thrive. And why others flop. Join host Ben Fisher to explore customer behavior, optimizing revenue, and subscription fatigue risks. Matthew's insights will shake up your thinking. And show how to spark growth.

    1h 3m

  2. 22/06/2023

    The Role of AI in Shaping the Future of eCommerce with Mikko Rekola of Woolman

    Mikko Rekola is the Chief Evangelist of Woolman, a Shopify Plus design and development agency in Europe. Woolman has established itself as one of the biggest agencies in its field, catering to renowned brands such as Mars Pet Food, Daniel Wellington, and H&M. In this episode, Ben and Mikko dug deep into the current trends in eCommerce, including the use of AI to improve product discoverability and customer conversion. They discuss the potential of chatbots and semantic websites to change the way customers search for products, the importance of content marketing and gamification in engaging customers and building brand loyalty, and the challenges faced by mid-market enterprises in implementing DTC strategies. Topics How AI is Changing DTC Brand Conversions and DiscoverabilityThe Future of DTC Brands and eCommerce Market TrendsThe Future of eCommerce and AI-powered PersonalizationExploring AI Uses in eCommerce and Content CreationIncorporating AI in Subscription Strategies for eCommerceLeveraging AI for Workflow Optimization and Text AnalysisDiscussing Microsoft Clarity and Its Benefits for eCommerceThe Evolution of DTC Brands and Paid Memberships in a Post-COVID WorldMikko's "Big Ask"The Use of Customer Data in eCommerceLinks & Mentions Shopify Shop AppLucky OrangeHotjarMicrosoft ClarityPod SqueezeWord TuneEllisConnect with Mikko Connect with Mikko Rekola on LinkedIn or TwitterCheck out WoolmanConnect with Ben Connect with Ben Fisher on LinkedIn or TwitterCheck out Rodeo

    32 min

  3. 08/06/2023

    Cracking the Code: Effective Strategies for Facebook Advertising

    Charles Tichenor, founder of Disrupter School and a partner at Underoutfit Inc, a DTC brand specializing in undergarments, is a strong advocate for embracing change and evolving strategies in response to ever-changing technology and marketplace dynamics. With a deep understanding of the intricacies of Facebook advertising, he has achieved remarkable success in helping businesses navigate the ever-evolving digital landscape. In this episode, Charles uncovers valuable insights, debunks misconceptions, and provides you with actionable strategies for success in Facebook advertising. Topics Debunking common mistakes in digital marketing, specifically in Facebook advertisingShifting focus from short-term gains to long-term cashflow sustainabilityEmbracing change and evolving strategies in response to technology and marketplace dynamicsRecognizing the limitations of advertising strategies and evaluating campaign effectivenessRethinking ad testing and metrics for a more thoughtful and data-driven approachInsights on effective Facebook advertising strategies, including budget consolidation and user-centric approachLinks & Mentions Dylan Ander at SplitTesting.comSarah LevingerRaoul van Heerden at eCom AdsDara Denney on YouTubeConnect with Charles Connect with Charles Tichenor on LinkedIn, Twitter, Instagram, TikTok, or Facebook GroupSubscribe: YouTube, iTunes, SpotifyCheck out Disrupter SchoolConnect with Ben Connect with Ben Fisher on LinkedIn or TwitterCheck out Rodeo

    49 min

  4. 05/05/2023

    Living Life as an Unconventional Entrepreneur: How Eric Gower Built a Unique Subscription Experience

    Eric Gower, founder of Breakaway Matcha, is an unconventional entrepreneur & CEO. In a world that celebrates moving fast & breaking things, Eric's mantra is to slow down and enjoy life. And with 20% YoY growth for more than a decade, it seems to work. Breakaway Matcha isn't (just) about building a tea empire; it's about fostering genuine connections and enriching daily life. Tune in to the latest episode of Subscription Radio to uncover the secret behind their thriving business: the power of word-of-mouth and tailored customer experiences. Topics 02:17 - Creating Breakaway Matcha 05:20 - Pause Your Life 07:55 - Do Things That Don’t Scale 10:30 - Don’t Advertise 13:02 - How to Deal With Varying Levels of Subscriptions 15:38 - Adjust According to Customer’s Needs 23:53 - Be Content with Good Enough 27:18 - Learn From Other Subscriptions 30:39 - Toe the Line of Communication 33:22 - Give Customers Better Value 39:51 - Automation in Today’s World 42:31 - Blend Ambition with Contentedness Links & Mentions Connect with Eric Gower on LinkedIn or TwitterCheck out Breakaway MatchaConnect with Ben Fisher on LinkedIn or TwitterCheck out Rodeo

    40 min

  5. 25/04/2023

    Hacking Anxiety: Inside My Ketamine Therapy Subscription

    Ben has struggled with anxiety for his entire life. He's tried everything from therapy to, prescription medication, to mindfulness, none of which totally relieved his anxiety. Recently, Ben explored alternative options and decided to try ketamine therapy. This consists of a series of sessions where the patient is injected with ketamine, goes on a psychedelic "trip" and then talks through it with a therapist. Ketamine therapy isn't for everyone, but Ben found healing and emotional release. In this episode, Ben shares his experience, what he learned, and how he's implementing those insights in everyday life. Obligatory disclaimer: The following is a personal experience and not medical advice. For ketamine therapy or other treatments, consult a licensed medical professional. Topics Ben's background and reasons for trying Ketamine therapyWhat is Ketamine therapyBen's experiences during the therapy sessionsInsights and takeaways from the therapyBen's struggles with writingThe importance of emotional state and exerciseCombining Ketamine Therapy with good habitsA feedback loop is critical to growth Links & Mentions Podcast: The Story of a Brand podcast by Ramon VelaField Trip (Ketamine clinic)Mind Bloom (DTC ketamine subscription service)"Ketamine: unlocking the shackles of judgment" by Paul DeJoe (co-founder of Mud\Wtr)Playlist from Ketamine sessions: (Playlist #1, Playlist #2)Power Writing course by ShaanCopyThat writing course by SamConnect with Ben Fisher on LinkedIn or TwitterCheck out Rodeo

    24 min

  6. 06/04/2023

    Developing effective ad testing frameworks & the role of AI

    Testing structures that are not tailored to the specific needs of an account can lead to inefficiencies by wasting valuable time and resources. To create an effective testing framework, it's essential to consider the unique characteristics of the account to create a customized testing structure. Landon Shaw, the co-founder of SweatPants Agency, lays out his roadmap for developing effective Facebook ad testing frameworks and how AI can streamline the process. Key points covered: Getting the most statistical significance for individual variablesDetermining testing structure based on the spending preferenceLeveraging AI for efficiency and added valueShow Links Check out SweatPants AgencyFollow Landon Shaw on LinkedInCheck out RodeoConnect with Ben Fisher on LinkedIn or Twitter

    34 min

  7. 28/03/2023

    How to stand out in the ecommerce subscription market: Insider tips from Eric Carlson at SweatPants Agency

    The average US household spends $200 on subscription services. Ecommerce businesses compete for their share of this figure. Eric Carlson, co-founder of SweatPants Agency, reveals his strategies to gain and keep customers, as well as layout techniques to stand out in the current populated market. Tune in to this episode to learn: The challenges of the ecommerce industry in 2023.How to improve the customer experience for subscription businesses.How to predict customers' needs.Strategies to combat churn rate.Show Links Check out SweatPants AgencyFollow Eric Carlson on LinkedInCheck out RodeoConnect with Ben Fisher on LinkedIn or Twitter

    41 min

  8. 22/03/2023

    Quickfire Digital's Nathan Lomax on ecommerce agencies as a tool for Shopify brands

    As a Shopify business scales and generates millions in revenue, it's easy to feel like things are running smoothly and that there's no need for change. But complacency can be a dangerous trap in the fast-moving world of ecommerce. To keep growing and thriving, Shopify brands need to evaluate their strategies. This is where a skilled ecommerce agency can help. Nathan Lomax of Quickfire Digital explores ways ecommerce agencies can help even the most successful Shopify brands continue to scale and meet their business goals. Key points covered: Why it's essential to focus on targeted metrics to help maximize CRORefining website and app management to meet the needs of the usersHow to build stronger relationships with customers and partners for growth and profitabilityMeet Nathan Lomax Nathan Lomax is the director and co-founder of Quickfire Digital, an ecommerce web development agency. His journey starts at 18 years old, when he decided to start his first agency instead of pursuing higher education. He deferred his university admission for two years and dedicated his time to growing the business. Despite early success, Nathan recognized that his agency had room for growth. He understood the need to revamp his branding and assemble a competent team to support him in taking his business to the next level. In 2017, Nathan rebranded his agency to Quickfire Digital and partnered with two other co-founders to boost their ecommerce strategy, systems process, and finance. About Quickfire Digital Quickfire Digital is a top Shopify Plus ecommerce agency based in the UK that partners with Shopify and Shopify Plus brands to build strategies for growth. The agency was founded with the goal of helping clients maximize their potential, and prides itself on delivering tailored solutions that cater to each brand’s unique needs. Show Links Check out Quickfire DigitalFollow Nathan Lomax on LinkedInCheck out RodeoConnect with Ben Fisher on LinkedIn or Twitter

    49 min
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About

Ben & lead marketer of 8-figure DTC brands discuss what's (actually) working in subscription growth today..

Information

  • Creator
    Ben Fisher
  • Years Active
    2021 - 2023
  • Episodes
    37
  • Rating
    Clean
  • Copyright
    © 2024 Subscription Radio
  • Show Website
    Subscription Radio

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