Technical Marketing Handbook

Simo Ahava
  • 5.0 (1)
  • TECHNOLOGY
  • EVERY TWO WEEKS
Technical Marketing Handbook

Technical Marketing Handbook is a podcast series hosted by Simo Ahava. The show seeks to explain technical topics that everyone working in digital (marketing/analytics/advertising) should know about. Guests are invited from a wide variety of technical disciplines, such as browser engineering, search engine design, tag management, online analytics, digital advertising, and anything else covered by the vague umbrella of "technical marketing".

  1. 14/12/2021

    TMH #13: Take Care Of Your Expertise with Simo Ahava

    In this last episode of 2021, Simo discusses strategies for building and maintaining expertise in your chosen field.

    17 min

  2. 30/11/2021

    TMH #12: Missing Motivation with Simo Ahava

    In this personal episode, Simo discusses his recent motivation slump in data and analytics work as well as some ideas for overcoming it.

    28 min

  3. 16/11/2021

    TMH #11: Product Analytics with Adam Greco

    Adam Greco from Amplitude shares his thoughts on product analytics as well as the current state of the analytics industry.

    48 min

  4. 01/11/2021

    TMH #10: Communication Struggles with Simo Ahava

    In this solo episode from Simo Ahava, the topic is organizations' communication structures, Conway's Law, and agile methodologies,

    26 min

  5. 19/10/2021

    TMH #9: Experimentation with Matt Gershoff

    Matt Gershoff of Conductrics sits down with me to discuss experimentation, A/B testing, statistical inference, and how to help maintain an experimentation program in an organization.

    1h 6m

  6. 05/10/2021

    TMH #8: Server-side Tagging and the Vegas Rule with Simo Ahava

    Simo Ahava walks through some of the misconceptions about server-side tagging and outlines what an ideal future would look like.

    22 min

  7. 20/09/2021

    TMH #7: Browser Tracking Protections with Simo Ahava

    Simo sits down with Simo again to deliver a solo episode. This time, we walk through browser tracking protections, what they are, and why should we care.

    24 min

  8. 07/09/2021

    Web Browsers with Simo Ahava

    In this episode, Simo Ahava walks through the steps of what happens when you type a URL in the web browser's address bar and press enter.

    35 min
See All (13)

About

Technical Marketing Handbook is a podcast series hosted by Simo Ahava. The show seeks to explain technical topics that everyone working in digital (marketing/analytics/advertising) should know about. Guests are invited from a wide variety of technical disciplines, such as browser engineering, search engine design, tag management, online analytics, digital advertising, and anything else covered by the vague umbrella of "technical marketing".

Information

  • Creator
    Simo Ahava
  • Years Active
    2K
  • Episodes
    13
  • Rating
    Clean
  • Copyright
    © 2021 Simo Ahava All Rights Reserved
  • Show Website
    Technical Marketing Handbook

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