The Espresso Hour

Dickie Bush and Nicolas Cole
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The Espresso Hour

In each episode, we share our insights, tactics, and lessons learned as we scale our writing education company to $10mm. If you're looking for "insider" tips to help you grow and scale your digital business, you're going to love The Espresso Hour!

  1. 19 FEB

    Not Every Week In Business Feels "Good”

    Land your first $5,000 client with Ghostwriting: https://yt.premiumghostwritingblueprint.com In episode 43 of Espresso Hour, Ship 30 for 30 Captains Dickie Bush and Nicolas Cole talk about Why a Great Idea Isn’t Enough – Execution is Everything, The Smartest Way to Scale Without Overcomplicating Things, and How DMs, Funnels, and Offers Can Transform Your Sales. (02:53) - Simplicity in Business Growth(07:12) - Why Most Tracking is Useless(16:52) - The Best Way to Test and Validate a Business Idea(21:48) - Scaling Smart: The Role of DMs, Funnels, and Offers(31:27) - The Small Weekly Actions That Lead to Big Wins ------------------------------------------------------------------- Write with ChatGPT like a PRO: https://yt.startwritingwithai.com Subscribe to the Espresso Hour on your favorite podcast app: http://espressohour.com • Follow Dickie on Twitter: http://twitter.com/dickiebush• Follow Dickie on LinkedIn: http://linkedin.com/dickiebush • Follow Cole on Twitter: https://twitter.com/Nicolascole77• Follow Cole on LinkedIn: https://www.linkedin.com/in/nicolascole

    29 min

  2. 12 FEB

    Lessons And Realizations From January 2025

    Land your first $5,000 client with Ghostwriting: https://yt.premiumghostwritingblueprint.com In episode 42 of Espresso Hour, Ship 30 for 30 Captains Dickie Bush and Nicolas Cole talk about Why Managing Your Own Psychology is the Real Competitive Edge, The Best Hire We’ve Ever Made (And What It Taught Us), and How Performance is Just Measurement x Incentives. (01:12) - The Best Lessons Are the Ones That Feel Obvious(07:12) - Signs Someone Might Not Be the Right Fit for Your Team(16:52) - Making a Game-Changing Hire(25:38) - Track the Right Metrics and Reward the Right Actions(31:27) - Business is Just Learning the Same Lessons at Bigger Stakes------------------------------------------------------------------- Write with ChatGPT like a PRO: https://yt.startwritingwithai.com Subscribe to the Espresso Hour on your favorite podcast app: http://espressohour.com • Follow Dickie on Twitter: http://twitter.com/dickiebush• Follow Dickie on LinkedIn: http://linkedin.com/dickiebush • Follow Cole on Twitter: https://twitter.com/Nicolascole77• Follow Cole on LinkedIn: https://www.linkedin.com/in/nicolascole

    34 min

  3. 9 FEB

    Free Ghostwriting Masterclass (from $0 to $10k/mo)

    Why You Shouldn’t Hire the “Qualified” Candidate: https://youtu.be/V5fIFO_vrmU Free Ghostwriting Masterclass (from $0 to $10k/mo) Want to go from $0 to $10K/month as a ghostwriter? In this free masterclass, I break down everything you need to know—packaging and pricing your services, landing high-quality clients, and scaling your ghostwriting business. Whether you’re just starting out or looking to increase your rates, this webinar will give you actionable strategies to position yourself as an expert and get paid what you're worth. --------- ✍️ Want to start writing online? Download this free Ultimate Guide to get started: https://yt.startwritingonline.com 🚢 Ready to build your daily writing habit and accelerate your trajectory as a Digital Writer? Join Ship 30 for 30: https://www.ship30for30.com 👻 Apply to join our Premium Ghostwriting Academy: https://yt.premiumghostwritingblueprint.com/?el=Webinar1YT&htrafficsource=youtube_organic 🤖 Need some help learning how to leverage AI as a writer? Check out our favorite ChatGPT prompts for writers: https://yt.startwritingwithai.com 💻 Want an endless supply of proven, viral-worthy digital writing templates? Check out our software platform, Typeshare: https://typeshare.co

    1h 25m

  4. 8 FEB

    Why You Shouldn't Hire the "Qualified" Candidate

    Land your first $5,000 client with Ghostwriting: https://yt.premiumghostwritingblueprint.com In episode 41 of Espresso Hour, Ship 30 for 30 Captains Dickie Bush and Nicolas Cole talk about their hiring patterns, why you should hire "builders", and growing pains of stepping out of director roles. 02:36 A Week of Interviews and Hiring Insights06:38 Why Most Hires Are Not Builders18:33 Stepping Out of Director Roles23:26 Letting Small Fire Burns------------------------------------------------------------------- Write with ChatGPT like a PRO: https://yt.startwritingwithai.com Subscribe to the Espresso Hour on your favorite podcast app: http://espressohour.com • Follow Dickie on Twitter: http://twitter.com/dickiebush• Follow Dickie on LinkedIn: http://linkedin.com/dickiebush • Follow Cole on Twitter: https://twitter.com/Nicolascole77• Follow Cole on LinkedIn: https://www.linkedin.com/in/nicolascole

    28 min

  5. 4 FEB

    Why We're Changing Our Core Values After Just 2 Years

    Land your first $5,000 client with Ghostwriting: https://yt.premiumghostwritingblueprint.com In episode 40 of Espresso Hour, Ship 30 for 30 Captains Dickie Bush and Nicolas Cole talk about the freedom in trusting your team, new company core values, and what most people overlook when setting goals. (02:47)  Maturity and Trust(08:29)  The Total Trust(16:30)  A Smarter Way To Improve(24:44)  Leveraging YouTube for Growth(32:11)  Breaking Goals into Achievable Milestones ------------------------------------------------------------------- Write with ChatGPT like a PRO: https://yt.startwritingwithai.com Subscribe to the Espresso Hour on your favorite podcast app: http://espressohour.com • Follow Dickie on Twitter: http://twitter.com/dickiebush• Follow Dickie on LinkedIn: http://linkedin.com/dickiebush • Follow Cole on Twitter: https://twitter.com/Nicolascole77• Follow Cole on LinkedIn: https://www.linkedin.com/in/nicolascole

    42 min

  6. 27 JAN

    Our Gameplan for 2025

    👻 Become a Premium Ghostwriter: https://premiumghostwritingblueprint.com In episode 39 of Espresso Hour, Ship 30 for 30 Captains Dickie Bush and Nicolas Cole talk about 2025 commitments, if intelligence is enough, and current business metrics heading into the new year. (1:39) Espress Hour Commitment(5:00) Why Bigger Businesses Share Less(17:13) How Aligned Teams Deliver Impact(23:30) Effortless Execution(28:14) Collective Intelligence(31:28) Is Intelligence Enough?(37:07) Finance and Business Metrics(45:15) From Confusion to Clarity ------------------------------------------------------------------- Write with ChatGPT like a PRO: https://yt.startwritingwithai.com Subscribe to the Espresso Hour on your favorite podcast app: http://espressohour.com • Follow Dickie on Twitter: http://twitter.com/dickiebush• Follow Dickie on LinkedIn: http://linkedin.com/dickiebush • Follow Cole on Twitter: https://twitter.com/Nicolascole77• Follow Cole on LinkedIn: https://www.linkedin.com/in/nicolascole

    49 min

  7. 12/12/2024

    We spent $200k on Ads in 7 months. Here's what we learned.

    👻 Become a Premium Ghostwriter: https://yt.premiumghostwritingblueprint.com/?el=EH#38YT&htrafficsource=youtube_organic Long time no see! In episode 38 of ☕️ Espresso Hour, Ship 30 for 30 Captains Dickie Bush and Nicolas Cole catch up on the last 7 months: their journey so far diving head first into the paid marketing world, how the business has scaled from 14 to 28 team members, and the secret to creating digital products people will actually buy. All this and more in today's video - anchors away! (00:00) Intro(03:01) Rotating the Business(05:47) Expanding the Team from 14 to 28(11:07)  Diving Into the World of Paid Ads(13:09) The Secret to Building Education Products(16:00) Creating and Launching Our Black Friday Product(19:15) The Journey from Organic to Paid ------------------------------------------------------------------- Write with ChatGPT like a PRO: https://yt.startwritingwithai.com Subscribe to the Espresso Hour on your favorite podcast app: http://espressohour.com • Follow Dickie on Twitter: http://twitter.com/dickiebush• Follow Dickie on LinkedIn: http://linkedin.com/dickiebush • Follow Cole on Twitter: https://twitter.com/Nicolascole77• Follow Cole on LinkedIn: https://www.linkedin.com/in/nicolascole

    28 min

  8. 30/05/2024

    Our Final Episode in the Shipyard

    Land your first $5,000 client with Ghostwriting: https://yt.premiumghostwritingblueprint.com In episode 37 of Espresso Hour, Ship 30 for 30 Captains Dickie Bush and Nicolas Cole catch up on the past 4-6 weeks of the business, discuss how to monetize digital products, and upcoming travel plans. (00:00) Intro(01:16) Saying Goodbye To The Shipyard(05:10) RecappIng The Past 4 Weeks(20:07) Monetizing Digital Products(30:23) Traveling The Next Few Months ------------------------------------------------------------------- Write with ChatGPT like a PRO: https://yt.startwritingwithai.com Subscribe to the Espresso Hour on your favorite podcast app: http://espressohour.com • Follow Dickie on Twitter: http://twitter.com/dickiebush• Follow Dickie on LinkedIn: http://linkedin.com/dickiebush • Follow Cole on Twitter: https://twitter.com/Nicolascole77• Follow Cole on LinkedIn: https://www.linkedin.com/in/nicolascole

    38 min
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About

In each episode, we share our insights, tactics, and lessons learned as we scale our writing education company to $10mm. If you're looking for "insider" tips to help you grow and scale your digital business, you're going to love The Espresso Hour!

Information

  • Creator
    Dickie Bush and Nicolas Cole
  • Years Active
    2021 - 2025
  • Episodes
    64
  • Rating
    Clean
  • Copyright
    © 2025 Dickie Bush and Nicolas Cole
  • Show Website
    The Espresso Hour

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