The Espresso Hour

Dickie Bush and Nicolas Cole
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The Espresso Hour

In each episode, we share our insights, tactics, and lessons learned as we scale our writing education company to $10mm. If you're looking for "insider" tips to help you grow and scale your digital business, you're going to love The Espresso Hour!

  1. 12 DEC

    We spent $200k on Ads in 7 months. Here's what we learned.

    👻 Become a Premium Ghostwriter: https://yt.premiumghostwritingblueprint.com/?el=EH#38YT&htrafficsource=youtube_organic Long time no see! In episode 38 of ☕️ Espresso Hour, Ship 30 for 30 Captains Dickie Bush and Nicolas Cole catch up on the last 7 months: their journey so far diving head first into the paid marketing world, how the business has scaled from 14 to 28 team members, and the secret to creating digital products people will actually buy. All this and more in today's video - anchors away! (00:00) Intro(03:01) Rotating the Business(05:47) Expanding the Team from 14 to 28(11:07)  Diving Into the World of Paid Ads(13:09) The Secret to Building Education Products(16:00) Creating and Launching Our Black Friday Product(19:15) The Journey from Organic to Paid ------------------------------------------------------------------- Write with ChatGPT like a PRO: https://yt.startwritingwithai.com Subscribe to the Espresso Hour on your favorite podcast app: http://espressohour.com • Follow Dickie on Twitter: http://twitter.com/dickiebush• Follow Dickie on LinkedIn: http://linkedin.com/dickiebush • Follow Cole on Twitter: https://twitter.com/Nicolascole77• Follow Cole on LinkedIn: https://www.linkedin.com/in/nicolascole

    28 min

  2. 30 MAY

    Our Final Episode in the Shipyard

    Land your first $5,000 client with Ghostwriting: https://yt.premiumghostwritingblueprint.com In episode 37 of Espresso Hour, Ship 30 for 30 Captains Dickie Bush and Nicolas Cole catch up on the past 4-6 weeks of the business, discuss how to monetize digital products, and upcoming travel plans. (00:00) Intro(01:16) Saying Goodbye To The Shipyard(05:10) RecappIng The Past 4 Weeks(20:07) Monetizing Digital Products(30:23) Traveling The Next Few Months ------------------------------------------------------------------- Write with ChatGPT like a PRO: https://yt.startwritingwithai.com Subscribe to the Espresso Hour on your favorite podcast app: http://espressohour.com • Follow Dickie on Twitter: http://twitter.com/dickiebush• Follow Dickie on LinkedIn: http://linkedin.com/dickiebush • Follow Cole on Twitter: https://twitter.com/Nicolascole77• Follow Cole on LinkedIn: https://www.linkedin.com/in/nicolascole

    38 min

  3. 14 APR

    Why Just Setting Goals Isn't The Answer

    Land your first $5,000 client with Ghostwriting: https://yt.premiumghostwritingblueprint.com In episode 36 of Espresso Hour, Ship 30 for 30 Captains Dickie Bush and Nicolas Cole talk about setting goals for the next 6 weeks, planning ahead for bottlenecks, and and why you should monetize training. (00:00)  Intro(01:53)  Setting Goals For The Next 6 Weeks(05:15)  Goals For PGA(13:54)  Goals For Ship 30 & Write With AI(27:32)  Preventing Anticipated Bottlenecks(30:01)  Monetize Training Not Service(38:43)  Life Updates ------------------------------------------------------------------- Write with ChatGPT like a PRO: https://yt.startwritingwithai.com Subscribe to the Espresso Hour on your favorite podcast app: http://espressohour.com • Follow Dickie on Twitter: http://twitter.com/dickiebush• Follow Dickie on LinkedIn: http://linkedin.com/dickiebush • Follow Cole on Twitter: https://twitter.com/Nicolascole77• Follow Cole on LinkedIn: https://www.linkedin.com/in/nicolascole

    42 min

  4. 29 MAR

    Why Being Bad At Something Is Your Path To Success

    Land your first $5,000 client with Ghostwriting: https://yt.premiumghostwritingblueprint.com In episode 35 of Espresso Hour, Ship 30 for 30 Captains Dickie Bush and Nicolas Cole talk about writing for YouTube, reaching depth in your reps, and the need for anti-metrics. (00:00)  Intro(01:54)  It Takes At Least 7 Iterations To Learn A Lesson(05:43)  Writing For YouTube Is A Different Ball Game(11:49)  Increase The Depth Of Your Reps(16:21)  Culture Is Built Through Example(19:11)  Do The Easiest Obvious Thing(24:01)  Every Metric Needs An Anti-Metric(32:04)  Personal Updates ------------------------------------------------------------------- Write with ChatGPT like a PRO: https://yt.startwritingwithai.com Subscribe to the Espresso Hour on your favorite podcast app: http://espressohour.com • Follow Dickie on Twitter: http://twitter.com/dickiebush• Follow Dickie on LinkedIn: http://linkedin.com/dickiebush • Follow Cole on Twitter: https://twitter.com/Nicolascole77• Follow Cole on LinkedIn: https://www.linkedin.com/in/nicolascole

    38 min

  5. 21 MAR

    Why The Boring Work Is Your Moat

    👻 Land your first $5,000 client with Ghostwriting: https://yt.premiumghostwritingblueprint.com In episode 34 of Espresso Hour, Ship 30 for 30 Captains Dickie Bush and Nicolas Cole talk about upgrading vs. overhauling, defining your business with 1 formula, and starting with constraints when building an online business. (00:00) Intro(02:18) The Difference Between An Upgrade And An Overhaul(04:47) The Boring Work Is Your Moat(07:32) Defining The Business With One Formula Accelerates It(13:29) Enrolled Our First Student Via Organic YouTube(17:24) You Must Start With Constraints (22:00) Slogs Will Precede Periods Of Accelerated Growth(23:41) Began Working On A Brand Overhaul(33:19) Life Updates And Being Back In The Saddle ------------------------------------------------------------------- ✍️ Write with ChatGPT like a PRO: https://yt.startwritingwithai.com ▶️ Subscribe to the Espresso Hour on your favorite podcast app: http://espressohour.com • Follow Dickie on Twitter: http://twitter.com/dickiebush• Follow Dickie on LinkedIn: http://linkedin.com/dickiebush • Follow Cole on Twitter: https://twitter.com/Nicolascole77• Follow Cole on LinkedIn: https://www.linkedin.com/in/nicolascole

    37 min

  6. 13 MAR

    Business Lessons From Michelin Star Restaurants & Work Schedules While Traveling

    👻 Land your first $5,000 client with Ghostwriting: https://yt.premiumghostwritingblueprint.com In episode 33 of Espresso Hour, Ship 30 for 30 Captains Dickie Bush and Nicolas Cole talk about the importance of thoughtful service, working while traveling, and what's on the horizon for the summer. (00:00) Intro(03:38) Thoughtful Service Increases Perceived Value(14:57) Iterating With Different Forms Of Content(18:23) A Framework For How To Work While Traveling(27:58) What This Summer Will Look Like ------------------------------------------------------------------- Write with ChatGPT like a PRO: https://yt.startwritingwithai.com Subscribe to the Espresso Hour on your favorite podcast app: http://espressohour.com • Follow Dickie on Twitter: http://twitter.com/dickiebush• Follow Dickie on LinkedIn: http://linkedin.com/dickiebush • Follow Cole on Twitter: https://twitter.com/Nicolascole77• Follow Cole on LinkedIn: https://www.linkedin.com/in/nicolascole

    35 min

  7. 7 MAR

    Incentivizing Referrals, AMAs & Surveys to Improve, and Why Scaling Is Messy

    👻 Land your first $5,000 client with Ghostwriting: https://yt.premiumghostwritingblueprint.com In episode 32 of Espresso Hour, Ship 30 for 30 Captains Dickie Bush and Nicolas Cole talk about capitalizing small changes, new moves to increase operational complexity, and why grabbing the low-hanging fruit is better than climbing to the top of the tree. (1:21) Expanding The Content Team(3:11) Get Your Beginner Reps In(5:49) Small Changes Over Changing Strategy(8:13) Utilizing AMAs For Improvement(13:22) The Value of a Referral Program(16:16) How We're Increasing Operational Complexity(22:34) Optimizing Our Back-End Email(26:15) Grab The Low-Hanging Fruit(30:07) The Best Businesses Create Systems To Talk To Every Customer(31:34) Scaling Will Feel Messy(32:36) Have Patience For Progress  ------------------------------------------------------------------- ✍️ Write with ChatGPT like a PRO: https://yt.startwritingwithai.com ☕️ Subscribe to the Espresso Hour on your favorite podcast app: http://espressohour.com • Follow Dickie on Twitter: http://twitter.com/dickiebush• Follow Dickie on LinkedIn: http://linkedin.com/dickiebush • Follow Cole on Twitter: https://twitter.com/Nicolascole77• Follow Cole on LinkedIn: https://www.linkedin.com/in/nicolascole

    35 min

  8. 15 FEB

    Espresso Hour Plan 2024, Theming Our Weeks, And The Value Of Boring Work

    Land your first $5,000 client with Ghostwriting: https://yt.premiumghostwritingblueprint.com In episode #30 of Espresso Hour, Ship 30 for 30 Captains Dickie Bush and Nicolas Cole talk about the focus of the podcast in 2024, doing the “boring work”, and what it’s like wearing many hats in the business. (00:00)  Intro(01:56)  EH In 2024(06:33)  The Power of “Theme-ing”(09:35)  Capitalizing Your Feedback Loop(15:01)  The Potential With A Paid (17:23)  Build Until They Tell/Embrace the Boring Work(21:00)  Merging Education With SAAS(23:16)  Improve the Product(25:30)  Wearing Many Hats(27:50)  Delegating Roles In The Future(30:35)  A-Players Are Clear They’re A-Players(32:09)  What We Want EH To Be For You In 2024 ------------------------------------------------------------------- Write with ChatGPT like a PRO: https://yt.startwritingwithai.com Subscribe to the Espresso Hour on your favorite podcast app: http://espressohour.com • Follow Dickie on Twitter: http://twitter.com/dickiebush• Follow Dickie on LinkedIn: http://linkedin.com/dickiebush • Follow Cole on Twitter: https://twitter.com/Nicolascole77• Follow Cole on LinkedIn: https://www.linkedin.com/in/nicolascole

    35 min
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About

In each episode, we share our insights, tactics, and lessons learned as we scale our writing education company to $10mm. If you're looking for "insider" tips to help you grow and scale your digital business, you're going to love The Espresso Hour!

Information

  • Creator
    Dickie Bush and Nicolas Cole
  • Years Active
    2021 - 2024
  • Episodes
    58
  • Rating
    Clean
  • Copyright
    © 2024 Dickie Bush and Nicolas Cole
  • Show Website
    The Espresso Hour

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