The Fitness Business Podcast with Erin Dimond and Jordan Dugger Erin Dimond and Jordan Dugger

Our arguably most frequent guest is back on the show and I'm so excited to talk to him about leveling up coaching skills and creating a deeper level of impact for individuals. Will Grazione is back and with 14 years of experience in the coaching space, he's one of the most trusted coaches in our opinion. We talk about how Will keeps going after 14 years in the space, advice to new parents, going from coaching predominately bodybuilders to more functional health cases, the art of diet breaks (which he is famous for), and more!
 
Time Stamps:
 
(0:59) Will’s Intro (If You Don’t Know Him)
(3:24) Will’s Purpose 14 Years In
(7:39) Lead Generation vs Referrals
(9:09) Sleep In a Fat Loss Phase
(13:55) Advice to New Parents
(25:44) From Bodybuilding to Functional Health
(29:39) Rapid Fire Fat Loss
(34:09) The Art of Diet Breaks
(39:39) Perimenopausal Transition
(49:19) Where To Find Will
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Whenever You’re Ready, Here Are 4 Ways We Can Help You (For Free)


 
(Community) Join the Fitness Business Secrets FB  Community to Unlock Your Free 5 Clients in 5 Days Mini-Course


 
(Content) Grab our exact post templates that are responsible for more than 3,500 online clients in our business Automated Post Planner
 
(Instagram) 3-5x Your Engagement, Grow an Audience and Generate Dream Clients from Instagram IG Playbook For Health & Fitness Coaches


 
(Get Clarity) Schedule a FREE No-Obligation 15-minute Call to Explore How To Add 10,000/Mo to Your Business–Guaranteed

I've been looking forward to this interview and catching up with a really good friend and former roommate Justin Mihaly and he's been absolutely crushing it recently. We've had Justin on a couple times but so much has happened since that time with an exploding podcast and his coaching team, I wanted to have him back on to inspire anyone looking to build something epic. We talk about his recent rebranding, spill the tea on the bodybuilding haters, the role of visualization and manifestation, and more!
 
Time Stamps:
 
(0:00) What To Expect In Today's Episode
(3:29) Justin’s Accomplishments
(8:39) Grow or Die Podcast
(9:21) High Ticket Coaching
(15:06) Things Justin Has Changed His Mind On
(21:09) Client’s Justin is Excited To Work With Right Now
(28:01) Wake Up and Win
(37:53) Visualization and Manifestation
(44:11) Jordan’s Morning Routine
(47:28) The Trajectory of Grow or Die
(55:41) Where To Find Justin
----------
Whenever You’re Ready, Here Are 4 Ways We Can Help You (For Free)


 
(Community) Join the Fitness Business Secrets FB  Community to Unlock Your Free 5 Clients in 5 Days Mini-Course


 
(Content) Grab our exact post templates that are responsible for more than 3,500 online clients in our business Automated Post Planner
 
(Instagram) 3-5x Your Engagement, Grow an Audience and Generate Dream Clients from Instagram IG Playbook For Health & Fitness Coaches


 
(Get Clarity) Schedule a FREE No-Obligation 15-minute Call to Explore How To Add 10,000/Mo to Your Business–Guaranteed

If you're wanting to get your first 10 clients but don't currently have the cash or audience to leverage, I'm going to share a powerful strategy to leverage your current network and prospect for potential partnerships. Entrepreneurship is about getting innovative and this strategy might just be the out of the box spark you need for your business.
 
Time Stamps:
 
(0:41) Starting Your Business
(1:21) Picture a Ven Diagram
(2:48) Starting With Network
(4:16) Going Full Time Math
(5:37) 219 Leads
(5:57) How To Generate Leads
(9:36) Being Genuine and Providing Value
(10:34) Examples
----------
Whenever You’re Ready, Here Are 4 Ways We Can Help You (For Free)


 
(Community) Join the Fitness Business Secrets FB  Community to Unlock Your Free 5 Clients in 5 Days Mini-Course


 
(Content) Grab our exact post templates that are responsible for more than 3,500 online clients in our business Automated Post Planner
 
(Instagram) 3-5x Your Engagement, Grow an Audience and Generate Dream Clients from Instagram IG Playbook For Health & Fitness Coaches


 
(Get Clarity) Schedule a FREE No-Obligation 15-minute Call to Explore How To Add 10,000/Mo to Your Business–Guaranteed

When it comes to running an online business, your tech stack is critical and you want it to be efficient, streamlined, and easy to use. We've tried so many apps and types of software over the years and in today's episode, I wanted to boil it down to the 10 essentials (plus a few more) that we know, like, and trust. Whether you're just starting out or wanting to scale to 7 figures and beyond, today's episode will help!
 
Time Stamps:
 
(0:06) All Our Tools and Software
(1:15) Trainerize
(3:20) Metricool
(3:55) Skool
(4:48) Asana
(5:21) Zapier
(6:40) Hyros
(7:03) Slack
(7:55) Hubspot and Go High Level
(9:45) Other Apps
----------
Whenever You’re Ready, Here Are 4 Ways We Can Help You (For Free)


 
(Community) Join the Fitness Business Secrets FB  Community to Unlock Your Free 5 Clients in 5 Days Mini-Course


 
(Content) Grab our exact post templates that are responsible for more than 3,500 online clients in our business Automated Post Planner
 
(Instagram) 3-5x Your Engagement, Grow an Audience and Generate Dream Clients from Instagram IG Playbook For Health & Fitness Coaches


 
(Get Clarity) Schedule a FREE No-Obligation 15-minute Call to Explore How To Add 10,000/Mo to Your Business–Guaranteed

If you struggle during every week that special time comes once a month, trust me you aren't alone. I've been a woman for 36 years and a business owner for over 10 years and I've developed some rock solid strategies for working and leading around my menstrual cycle. In this episode, I'm going to share my struggles and strategies with you and please let me know if this resonates or you have any tips to add!
 
Time Stamps:
 
(0:49) My Current Reality
(1:49) 3-4 Days A Month Still Suck
(4:04) Tracking Luteal Phase
(5:31) Resetting Expectations
(6:44) Warning My Husband
(8:39) Warning My E.A.
(10:19) Circling Back When The Clouds Clear
(13:24) Cold Plunge
(14:19) DM Me If You Resonate
----------
Whenever You’re Ready, Here Are 4 Ways We Can Help You (For Free)


 
(Community) Join the Fitness Business Secrets FB  Community to Unlock Your Free 5 Clients in 5 Days Mini-Course


 
(Content) Grab our exact post templates that are responsible for more than 3,500 online clients in our business Automated Post Planner
 
(Instagram) 3-5x Your Engagement, Grow an Audience and Generate Dream Clients from Instagram IG Playbook For Health & Fitness Coaches


 
(Get Clarity) Schedule a FREE No-Obligation 15-minute Call to Explore How To Add 10,000/Mo to Your Business–Guaranteed

You've probably heard a lot of business coaches talk about only having one offer and if you follow that advice, you're missing out on a lot of revenue and impacting lives at a deeper capacity. In today's episode, we'll go over the 3 offers you need to grow and scale the business you dream of and how to set these offers up well so prospective clients understand what you provide.
 
Time Stamps:
 
(0:23) Who We Are
(1:03) The Myth of “One Offer”
(1:53) What You Should Not Do
(3:08) Your Front End Offer and Backend Offer
(4:44) Solve Their First Major Problem
(5:48) Initial Front End Offer and Backend Offer Pricing
(7:03) Deliverables For Front and Backend Offer
(8:48) IFCA Client Examples
(11:08) Our Community Funnel
----------
Whenever You’re Ready, Here Are 4 Ways We Can Help You (For Free)


 
(Community) Join the Fitness Business Secrets FB  Community to Unlock Your Free 5 Clients in 5 Days Mini-Course


 
(Content) Grab our exact post templates that are responsible for more than 3,500 online clients in our business Automated Post Planner
 
(Instagram) 3-5x Your Engagement, Grow an Audience and Generate Dream Clients from Instagram IG Playbook For Health & Fitness Coaches


 
(Get Clarity) Schedule a FREE No-Obligation 15-minute Call to Explore How To Add 10,000/Mo to Your Business–Guaranteed