#14 – Beyond Gaming: Live Streaming for B2B - Strategy, Engagement & Examples (with Matt Kidd @ GETREKT)

Up next, a conversation with Matt Kidd. Since I met him a couple of years ago, I've known I wanted to talk to him. He leads a talented team of GETREKT Labs who helps brands to take advantage of live streaming as their marketing channel.

Having worked with brands like Samsung or Microsoft, he is a walking mine of best practices and examples of how companies can tap into the power of live events and campaigns. Me, as a person working in the B2B space, I wanted to find out what we are all missing out on, and that's exactly what I did, and I wasn't disappointed at all.

I've learned that:

• Live streaming is crucial for engaging younger audiences.
• Non-endemic brands face challenges in adapting to live streaming.
• B2B live streaming is still underdeveloped compared to B2C.
• Successful brands like Samsung effectively engage audiences through tailored live streaming strategies.
• Navigating the unpredictability of streaming requires careful planning and adaptability.
• Common misconceptions about live streaming include underestimating the complexity and costs involved.
• Gamification can enhance audience engagement and retention during live streams.
• Brands need to give live streaming time to build momentum, similar to SEO strategies.
• Streamers must treat their channels as businesses to succeed long-term.
• Future trends in live streaming include increased brand integration and technological advancements.

In this episode, we cover:

• (00:54) The Power of Live Streaming for Brands
• (02:18) Engaging Younger Audiences Through Twitch
• (06:42) Repurposing Live Stream Content
• (11:04) Challenges and Opportunities in Live Streaming
• (20:14) B2B vs B2C in Live Streaming
• (29:05) Creative Campaigns and Success Stories
• (34:32) Navigating the Unpredictability of Streaming
• (36:01) Tools for Finding Underserved Communities
• (37:36) Challenges in Justifying Twitch to Brands
• (38:24) Common Misconceptions About Live Streaming
• (40:20) Gamification and Engagement Strategies
• (46:11) Leveraging Different Platforms for Live Streaming
• (59:20) The Importance of Niche and Flexibility in Streaming
• (01:02:48) Future of Live Streaming and Technology

Listen to this episode on:

• ⁠Spotify: https://podcasters.spotify.com/pod/show/whatsweb/episodes/14--Beyond-Gaming-Live-Streaming-for-B2B---Strategy--Engagement--Examples-with-Matt-Kidd--GETREKT-e2qgfca
• Apple: https://podcasts.apple.com/fr/podcast/14-beyond-gaming-live-streaming-for-b2b-strategy-engagement/id1524693328?i=1000675570863&l=en-GB
• YouTube: https://youtu.be/x0cNcQl-WRM

Where to find Matt Kidd:

• LinkedIn: https://www.linkedin.com/in/matt-kidd-live-stream-design/
• Website: ⁠https://getrektlabs.com/

Where to find me:

• LinkedIn: ⁠⁠https://www.linkedin.com/in/tomaszlisiecki/⁠⁠
• Website: ⁠⁠https://nerdcow.co.uk/⁠⁠
• Newsletter: ⁠⁠https://webabun