309. Growing Organic Blueberries: King Grove's Shift from Wholesale to Direct Sales

How can traditional organic practices create healthier soils and better-tasting blueberries?

In this episode of the Thriving Farmer Podcast, Michael sits down with Hugh Kent of King Grove Organic Farm in Florida. Alongside his wife, Lisa, he grows certified organic blueberries using an innovative, sustainable growing system. Recently, they’ve shifted from wholesale to direct retail sales, inspired by their experience with buyers and a belief in the potential of direct sales for farmers.

Hugh discusses this plus the benefits of real organic practices, and the challenges they’ve faced, from labor management to irrigation. Tune in to hear about their journey to bring truly organic blueberries to your table and the lessons learned along the way.

Episode Highlights:

• Location and Scale: Where is King Grove Organic Farm situated, and how big is it? [1:02]
• Vinegar as a Herbicide: How does Hugh use vinegar for weed control and soil health? [10:48]
• Labor Challenges: How do they manage labor needs during peak harvest season? [22:01]
• Switch to Retail Sales: Why did King Grove shift from wholesale to direct retail? [30:15]
• Real Organic Certification: What role does Real Organic certification play in their marketing strategy? [37:49]
• Navigating Irrigation Needs: How does King Grove manage irrigation across their 20-acre blueberry field? [45:27]
• Consumer Trends: How has the shift to online grocery shopping impacted their sales? [52:10]

Don’t miss this episode as Hugh Kent shares how King Grove Organic Farm is transforming organic blueberry production with a shift from wholesale to direct retail sales!

About the Guest:

Hugh Kent is the owner of King Grove Organic Farm in Eustis, Florida. Alongside his wife, Lisa, Hugh grows certified organic blueberries using regenerative practices that enhance soil health and sustainability. The farm is known for its commitment to true organic principles and has recently made the leap from wholesale to direct retail sales, focusing on quality and customer engagement.

Connect with King Grove Organic Farm:

• Website: King Grove Organic Farm
• Instagram: Follow @KingGroveOrganic
• Facebook: Like King Grove Organic Farm

The Thriving Farmer Podcast Team would like to thank our sponsor, Farm on Central!

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