Becoming Preferred Michael Vickers

SEASON: 4 EPISODE: 5
Episode Overview:
Are you ready to elevate your marketing game with a true industry luminary? Today we have the privilege of welcoming a renowned marketing expert whose insights have reshaped countless businesses' success trajectories. With a laser focus on effective strategies, common pitfalls, and the art of capturing your ideal clients' attention, my guest is set to unravel the mysteries of the fiercely competitive marketplace. 
Brace yourselves for an unfiltered, no-nonsense discussion that promises to revolutionize your approach to marketing. Get ready to absorb a wealth of knowledge and practical wisdom as we dive into the dynamic world of marketing. Join me now for my conversation with marketing expert, Jarrod Lopiccolo. 
Guest Bio: 
With one foot firmly in Reno and the other across the pond at our Bristol, UK office, Jarrod’s globetrotting nature has led him to make meaningful connections with people all over the world. His attention to listening first lets him learn what makes people tick and, admittedly, helps him harness the insights to propel Noble’s success.
Over the last two decades Jarrod has grown a creative digital performance marketing agency from a single-laptop endeavor to an international company. To date, Noble partnered with brands like Visit Lake Tahoe, Santa Monica, Autodesk, The Islands of Tahiti, Niantic Inc., Adobe, Disney, Visa, Google and more. His passion for creating beautiful human experiences (and his architectural background) have helped Noble translate the best of the real world into virtual architecture.
A mentor, father, husband and visionary, Jarrod has held leadership roles with several non-profit and public-private initiatives in Nevada. He previously served as Co-Executive Director of the San Francisco/Silicon Valley Inc. Magazine’s Business Owners Council, was a board member for Northern Nevada Development Authority (NNDA) and an advisory board member for the Nevada Center for Entrepreneurship & Technology (NCET). He’s taken the stage around the world at Destinations International’s Annual Convention, Social Media Week Bristol, eTourism, DMA West, University of Nevada – Reno, University of Nevada – Las Vegas and Truckee Meadows Community College, just to name a few.
Outside of his office in Reno, Nevada, Jarrod likes to keep his hands busy. He prides himself on being an early adopter, trying any interesting technology that comes on the scene and attending CES in Vegas just for the fun of seeing into the future (and how it can be applied to digital marketing, of course). His passion for photography has led him to new horizons–Iceland, in the near future–and led him to form a group for agency photogs throughout the country. 
Resource Links:
Website: https://noblestudios.com/Product Link: https://noblestudios.com/what-we-do/
Insight Gold Timestamps:
03:56 The example we use is Starbucks
06:15 We've got so much content that we're digesting on a daily basis
07:15 One particular example comes to mind
08:54 It starts with Think, Make, Market, and then finally ends with Measure
10:05 It's really important not to throw all of your money into one channel
12:41 At the end of the day, you're going to need to measure
15:10 We have to still do almost all the things we were doing 20 years ago, but we have to do more now
17:10 It's so hard to get our brand in front of consumers today because there are so many distractions
22:38 For the majority of us, where we no longer are selling local 
25:05 Our mantra is: Let's be better every day!
27:17 One of the areas of focus that you...

SEASON: 4 EPISODE: 4
Episode Overview:
Get ready to unlock the secrets to financial empowerment and work-life harmony with my guest, Kyle Smith. As a financial expert committed to empowering small and medium-sized businesses, Kyle brings unparalleled transparency and guidance to the table. His advocacy for fostering a healthy work-life balance within teams while emphasizing the critical role of financial controls in both professional and personal spheres is nothing short of inspiring. 
Today, we delve into the art of achieving financial stability and harmonizing work and life, where invaluable insights and game-changing strategies await. Get ready to supercharge your financial acumen and nurture a harmonious work-life dynamic as we embark on this transformative journey with my guest, Kyle Smith. 
Guest Bio: 
Kyle Smith, CPA, a finance graduate from UT McCombs School of Business, is deeply committed to helping small and medium-sized businesses thrive. He began his career in Austin, gaining experience as an accountant and Controller for various bar and restaurant groups. His passion for guiding SMBs led him to earn his CPA and specialize in cost management accounting as Director of Finance at Celis Brewery.
Kyle’s journey continued at Scalefactor, a software development company, where he advised clients across various industries. His ultimate aspiration was realized when he became a co-partner at Strata Cloud Accountants. Kyle specializes in working with business owners to align personal and company goals and help teach businesses the financial acumen needed to hold themselves accountable to those goals. All with the mission to help businesses and business owners be more profitable.
Strata Cloud Accountants was born from a collective vision among friends who shared work philosophies and principles. Their values center around family and freedom, aiming to provide clients with financial freedom and their team with a strong work-life-family balance.
Resource Links:
Website: https://stratacloudaccountants.com/Product Link: https://stratacloudaccountants.com/welcome-becoming-preferred-listeners/
Insight Gold Timestamps:
02:50 I had a secret aspiration to be a professional poker player
05:01 We really had the mission of aligning people's goals with the goals of the business
06:28 A big thing for people is doing too much too fast
07:38 If I just spend 30 minutes a month on one area of the business
10:02 Mike Tyson said, you have a plan until you get punched in the face
11:20 It takes passion
14:23 What are the common pitfalls businesses encounter?
16:36 And that timing is super, super tough
19:34 Which brings us to KPIs
22:22 Dennis Rodman played for the Chicago Bulls
25:08 Should we have more than one account?
27:24 Are you correctly priced?
29:13 A lot of people don't know the leverage that they have
30:38 When's the time to go into debt? 
Connect Socially:
LinkedIn: https://www.linkedin.com/in/kyle-smith-cpa-9582038a/
Facebook: https://www.facebook.com/stratacloudaccountants
Instagram: https://www.instagram.com/stratacloudaccountants/
Email: a href="mailto:Kyle@StrataCloudAccountants.com"...

SEASON: 4 EPISODE: 3
Episode Overview:
How can businesses communicate more value and uniqueness in today’s price-driven, hyper-competitive markets, or in a market that is saturated with options? In an era dominated by price-driven hyper-competitive markets, businesses must constantly grapple with the challenge of standing out from the crowd and becoming the preferred choice of their customers. 
My guest on today’s episode is here to unravel the complexities of this landscape and share invaluable perspectives and insights on how organizations can authentically differentiate themselves, communicate their unique value proposition, and navigate the competitive fray with confidence. So if you’re ready to gain a deeper understanding of how to effectively communicate value and uniqueness in today’s marketplace, you’re going to enjoy my conversation with returning guest, author, speaker and coach, Jim Pancero.
Guest Bio: 
Jim Pancero is a seasoned professional in sales and sales leadership training and consulting. He is renowned for his expertise in enhancing the effectiveness of sales teams across various industries. With over 40 years of experience in the field, he has built a reputation for his comprehensive understanding of sales processes and his ability to implement innovative strategies that drive success. His approach focuses on helping organizations increase their competitive edge and profitability through proven sales techniques and leadership development.
Jim’s methodology emphasizes the importance of proactive selling and advanced sales leadership. He provides detailed training and coaching aimed at evolving the skills of sales professionals from traditional order-taking to more strategic, value-driven selling. His workshops and seminars are tailored to address the specific challenges faced by his clients, ensuring that they learn practical skills that can be immediately applied to their work. Jim's clients include businesses ranging from small companies to Fortune 500 corporations, all benefiting from his deep insights and actionable solutions.
Beyond training, Jim Pancero actively contributes to the sales community through his YouTube channel, where he shares a wealth of sales training videos and tips. He is also a prolific speaker at industry conferences and events, where he discusses trends in sales strategies and leadership. His commitment to sharing knowledge and empowering sales professionals is evident in his extensive body of work, which includes articles, online resources, and direct consultancy services that have helped countless sales teams achieve their full potential.
Resource Links:
Website: www.pancero.com Product Link: www.advancedsalesuniversity.com
Insight Gold Timestamps:
02:08 We have gone through a major cultural shift and how buyers buy
05:05 Customers are saying, prove yourself
06:21 One of the weakest and most ineffective advertising is….
08:49 Old selling language
09:27 I talk about the importance of getting higher, wider, and deeper
10:38 The toughest single question in selling is…. 
13:37 The messaging they communicate usually tends to have little to do with the customer
17:34 We call it opera singers
18:36 Something I call the X's and O's test
19:48 Price is never the issue, unless it is the issue
21:56 We're not talking solutions until we know that there's a problem
23:28 There are 4 fundamental reasons of why people buy in a competitive environment
26:08 I use ChatGPT under DALL-E
28:02 On LinkedIn, everybody's a seller and there's very few buyers
29:39 With magic, we use a concept...

SEASON: 4 EPISODE: 2
Episode Overview:
Advertising doesn't have to be a guessing game. It’s a predictable science, and one that we can understand. Businesses want results, but often struggle to navigate the complexities of advertising effectively. Traditional media methods are costly and digital platforms are constantly evolving.
Most companies are unsure if their campaigns are delivering the desired results, and they lack the ability to objectively know if they are wasting ad budgets or missing out on opportunities.
My guest today will share with us strategies employing the latest technologies to transform advertising into the exact science that it should’ve always been, so you can forecast advertising success, before you even spend a dime. Join me now for my conversation with advertising expert, Skip Wilson.
Guest Bio: 
Skip Wilson, a luminary in advertising, embarked on his journey at 16 as a copywriter, evolving into a digital media pioneer. From shaping CNN Special Project's iReport team to spearheading iHeartMedia's digital expansion, Skip's expertise spans decades. 
As founder of DRAFT Media Partners, he champions innovation, earning accolades like "Most Intuitive Software Developer" and "Best Marketing Software Developer." His relentless pursuit of excellence continues to redefine advertising, offering practical insights and transformative solutions for businesses navigating the digital age.
Resource Links:
Website: https://www.draftadvertising.com/Product Link: https://virtualmarketingassistant.draftadvertising.com/optin1654290045958
Insight Gold Timestamps:
04:53 I was selling mostly sports programming and news talk
06:57 If it didn't work, we’d blame the sales guys
08:51 You have tools that help your clients predict the outcome before they even spend dollar one
10:22 I always viewed it as an art AND a science
10:54 There's no campaign failure, there's only feedback
12:46 It creates this bigger need for tools to streamline those processes
15:58 If you can do that, you absolutely should be going all in on advertising 
17:29 I’m a big believer of testing creative rather than doing a bunch of marketing
20:35 An ad should always have just one goal
21:57 Sequential marketing and sequential advertising is the way to get people in
23:19 Nobody cares about a tire ad unless you're in market for tires
24:17 draftmediapartners.com you can sign up for a free consultation 
25:45 You want to put yourself in that mindset of that consumer 
26:23 The biggest tool, the biggest free value thing is….
28:16 I try to think of something that can tell a story 
31:02 One of the first things that we added to our reporting 
32:20 Virtual Campaign Planner
Connect Socially:
LinkedIn: https://www.linkedin.com/in/skipwilson/
Facebook: https://www.facebook.com/draftadvertisingtechnology
Twitter(X): https://twitter.com/DRAFTagency
YouTube: https://www.youtube.com/channel/UC0ptICdLnHRkOpL6_RliCIQ
Instagram: a...

SEASON: 4 EPISODE: 1
Episode Overview:
No doubt about it, marketing in today’s dynamic marketplace has changed and is changing. Understanding the evolving marketing landscape is essential if we are to maintain the human touch and authenticity in our interactions with customers and fellow workers.
With the rise of remote work and hybrid work models, how can businesses ensure that their communication strategies foster genuine connections and collaboration among customers, and teams, despite the physical distance?
My guest today, is the Head of Marketing at Movius. With a wealth of experience and a keen understanding of the evolving marketing landscape, John is at the forefront of navigating the intersection of cyber communication and marketing. Join me now for this thought-provoking conversation with marketing and communication expert, John Rarrick.
Guest Bio: 
John Rarrick is Head of Global Marketing at Movius where he is responsible for all brand, customer acquisition, and partner marketing strategy. He has held senior marketing leadership roles at T-Mobile, Sprint, and Comcast, and is the former CEO and co-founder at BullsEye Public Relations.
John’s area of expertise in the B2B technology space includes brand development, communications and crisis management, digital marketing and social media, and digital sustainability programs.
Resource Links:
Website: https://movius.ai/Product Link: https://movius.ai/product/
Insight Gold Timestamps:
02:53 I went to work for the World Wrestling Federation
05:43 At Mobius, we call ourselves a late stage startup
07:04 Think about the things that were obvious changes
09:08 We used to fax out our content
12:43 The earned media side Is probably the biggest one I've seen
14:42 We'll do focus groups
16:16 If your messaging is spot on and you're targeting’s spot on
18:40 We were looking at the next evolution of communication technology
26:04 How do we maintain that human touch?
27:50 How can businesses authentically convey their brand message
29:37 Wouldn't be a conversation about technology without bringing up AI
30:50 Solve for issues that could potentially not only help businesses
34:03 Make sure when you're implementing any technology
Connect Socially:
LinkedIn: https://www.linkedin.com/company/movius-ai
Facebook: https://www.facebook.com/Movius
YouTube: https://www.youtube.com/@moviuscorp
Email: John.Rarrick@Movius.ai
Sponsors: 
Rainmaker LeadGen Platform Demo: https://bookme.michaelvickers.com/lite/rainmaker-leadgen-platform-demo
Rainmaker Digital Solutions: https://www.rainmakerdigitalsolutions.com/
Resources: https://becomingpreferred-podcast.com/resources/
Next Episode: Get Results From Advertising with Skip Wilson!

SEASON: 3 EPISODE: 36
Episode Overview:
Many of us, without realizing it, are living a life fueled by doubt. That doubt is keeping us from getting the promotion we want, from achieving our goals, and from creating the life we ultimately desire. It’s time to kill that doubt and build confidence. 
There are stories that you tell yourself, whether they were first told to you by someone else, or it’s something you’ve created all on your own, that contribute to feeling unworthy, insignificant, and incapable. 
My guest on today’s episode has been helping people like you and me find clarity about who you are, and experience the transformation that comes with truly knowing yourself, and ultimately accepting yourself. Please join me for my conversation with author, speaker and coach, Rocky Garza.
Guest Bio: 
There are stories that you tell yourself, whether they were first told to you by someone else or it’s something you’ve created all on your own, that contribute to feeling unworthy, insignificant, and incapable. Through coaching sessions, team workshops, and keynote presentations, Rocky wants to show how the truths we have been told have developed into lies we deeply believe.
All of Rocky’s work and words can be boiled down to one truth: that who you are is good! In all that he does, Rocky wants to challenge these stories you tell yourself so you can experience the freedom and confidence that comes with living vulnerably.
Since 2014, Rocky’s been doing just that. Helping people like you find clarity about who you are, experience the transformation that comes with truly knowing yourself, and ultimately accept yourself. 
Many of us, without realizing it, are living a life fueled by doubt. That doubt is keeping us from getting the promotion we want, from achieving our goals, and from creating the life we want. It’s time to kill that doubt and build confidence.
Rocky lives in Dallas with his wife and two kids. On the weekends you can catch Rocky spending his days playing pickleball. All day long if it were physically possible. 
Resource Links:
Website: https://rockygarza.com/5 Day Free Workshop Starting June 3 2024: https://rockygarza.com/achievingmore
Insight Gold Timestamps:
03:49 I went back there full time as a director for summer camp
05:59 Naturally I want to be a wedding photographer
07:52 The most poignant journey I feel like I've been on
09:43 I had always felt so misunderstood
11:33 How do you meet them at the level they're at 
12:04 We start with four questions 
14:42 They're just like boats without a rudder
15:29 We describe it as self clarity
16:59 What are the things that I have actively chosen to take responsibility of? 
19:17 There's two things at play all the time
23:20 When we don't achieve our goals or we run into roadblocks 
23:48 The only place that our dreams come true is when we're asleep
24:31 Really interesting book called The Lion Tracker’s Guide to Life
26:10 Achieving More than Success, it’s a free 5-day workshop 
28:01 At the top is where the elements are most harsh
30:59 Life is in the valley, that's a great analogy
32:57 I will guide you to the life that you actually want 
Connect Socially:
LinkedIn: https://www.linkedin.com/in/rockygarza/
Facebook: a href="https://www.facebook.com/rockygarza"...