CoCo - Click. Consume. Connect. - The Connected Consumers Podcast

Güneri Tugcu
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  • TECHNOLOGIES

Buckle up for the future of consumerism with CoCo - Click. Consume. Connect.! Güneri Tugcu and Stefan Hilss, industry veterans, bring you conversations with thought leaders unpacking the latest in connected consumers, packaging, and digital innovation. Dive deep into disruptive tech, explore connected packaging, and discover how it's reshaping the way we shop. Get ready to #Futureproof your business alongside the brightest minds. CoCo: It's not just a podcast, it's your blueprint for a connected tomorrow.

  1. 22 JUIL.

    Redefining Reality: Augmented, Virtual, and Accessible with Martin Stahel

    In Episode 15 of CoCo – click. consume. connect. – the connected consumers podcast, we explore how immersive technologies are transforming consumer engagement, retail, packaging, and accessibility. Our guest is Martin Stahel, Sales Director at Zappar, a global leader in augmented reality (AR), virtual reality (VR), and extended reality (XR) solutions. Martin shares insights from over a decade of working with global brands to turn physical products into interactive digital experiences. From connected packaging to inclusive AR applications, this episode takes a closer look at how immersive experiences are becoming integral to the connected consumer journey. We discuss real-world examples of AR in action, the importance of accessibility in immersive content, and how wearables like Meta’s smart glasses are changing how consumers interact with brands. We also examine upcoming regulatory frameworks like the Digital Product Passport (DPP) and the growing significance of coding and marking in product serialization and traceability. Whether you’re a marketer, brand strategist, innovation lead, or tech-savvy consumer, this episode offers valuable perspectives on the current state and future potential of immersive and connected product strategies. Topics covered in this episode: Augmented and virtual reality in consumer engagement How AR is being used in packaging, retail, and CPG Accessibility and inclusive design in immersive technology The impact of connected packaging on shopper behavior Wearables and their role in the future of consumer interaction Impact of AI Digital Product Passport (DPP) and regulatory trends Don’t miss this deep dive into the evolving world of connected consumers and immersive brand experiences.

    1 h 3 min

  2. 20 JUIN

    The Traceability Masterclass: Cracking the Code with Craig Stobie

    CoCo Podcast – Episode 14: “The Traceability Masterclass: Cracking the Code with Craig Stobie” In this episode of CoCo: Click. Consume. Connect., hosts Güneri Tugcu and Stefan Hilss sit down with Craig Stobie, Director of Global Strategic Sectors at Domino Printing Sciences, for a deep dive into the world of traceability, serialization, coding, marking, and digital printing. With the rise of Project Sunrise, Digital Product Passports (DPP), and evolving global regulations, industries are facing a pivotal shift in how products are identified, tracked, and authenticated. Craig brings his extensive expertise to the conversation, unpacking the challenges, opportunities, and real-world applications of these technologies across pharmaceuticals, food & beverage, fashion, and consumer goods. Key Topics Covered: Introduction to Coding & Marking – Why it’s the invisible backbone of traceability. Project Sunrise & DPP – How upcoming regulations will reshape industries. Serialization & Connected Packaging – The bridge between supply chain transparency and consumer engagement. Challenges & Solutions – Navigating compliance, counterfeiting, and sustainability. The Future of Digital Printing & Smart Packaging – What brands should prepare for. Whether you’re a brand leader, supply chain expert, or simply curious about the future of connected products, this episode is packed with insights you won’t want to miss! Listen now on Spotify, Apple Podcasts, or Google Podcasts! Don’t forget to subscribe, follow, and leave a review to stay updated on the latest innovations in connected packaging and digital transformation.

    1 h 3 min

  3. 1 AVR.

    CoCo Turns One: A Year in the Hot Seat – The Hosts Become the Guests!

    In this special one-year anniversary episode of CoCo:Click.Consume.Connect., host Güneri Tugcu and co-host Stefan Hilss take a step back from their usual roles as interviewers and reflect on the incredible journey of the podcast so far. After a year of engaging with industry experts, thought leaders, and innovators, they turn the tables and share insights, experiences, and lessons learned throughout the first year of CoCo. With many requests from listeners for this unique episode, Güneri and Stefan are joined by Stefan Casey, Head of Ecosystem at SharpEnd, as a special guest moderator. Stefan brings his expertise in digital transformation, connected packaging, and consumer engagement to lead the conversation. Together, they explore the growth of the podcast, the fascinating guests who’ve graced their virtual stage, and the future of connected consumer experiences. This episode is a celebration of the valuable connections made and the exciting path ahead for the podcast, highlighting the importance of collaboration, innovation, and continued learning in the fast-evolving world of digital transformation. Tune in for an insightful, fun, and reflective anniversary episode, packed with stories, surprises, and a look ahead to what’s next!

    55 min

  4. 14 MARS

    State of Connected Consumers 2025

    Connected Packaging 2025 – Insights, Compliance & Future Trends In this follow-up episode of CoCo: click.consume.connect – the connected consumers podcast, we welcome back Jenny Stanley, Founder and Managing Director of Appetite Creative, to discuss the key findings from the newly released 2025 Connected Packaging Survey. Building on last year’s insights, we explore the shifting adoption rates, emerging engagement trends, and the evolving role of connected experiences in brand strategies. With gamification surging, serialized QR codes gaining traction, and budgets shifting, what does this mean for brands investing in consumer engagement, sustainability, and traceability? A major focus of this episode is compliance and regulatory challenges. As brands prepare for the EU Green Deal, Extended Producer Responsibility (EPR) policies, and the introduction of Digital Product Passports (DPP), we discuss how connected packaging can serve as both a compliance tool and a strategic asset. Jenny shares expert insights on how companies can align their connected packaging strategies with sustainability mandates, meet regulatory requirements, and still drive consumer loyalty. Plus, we take a deep dive into upcoming technologies that are shaping the future of connected consumer engagement. From AI-driven personalization to next-generation digital packaging solutions, we explore what’s coming next and how brands can stay ahead. Key topics include: 2025 Connected Packaging Survey results – What’s changed from last year?Gamification & engagement – Why more brands are using quizzes, AR, and mobile games.Regulations & compliance – Preparing for DPP, EPR, and sustainability requirements.Budget trends – A shift in investment strategies for connected packaging campaigns.Future innovations – The role of AI, data privacy, and emerging tech in consumer engagement. Whether you’re in FMCG, retail, marketing, or sustainability, this episode delivers must-know insights to future-proof your connected packaging strategy. Tune in now to stay ahead of the curve!

    54 min

  5. 10 JANV.

    From Barcodes to Smart Codes: GS1’s Vision for a Connected Future

    In the 11th episode of CoCo: click.consume.connect - the connected consumers podcast, we sit down with Camilla Young, Programme Lead for the Next Generation of Barcodes at GS1 UK. Camilla shares GS1’s ambitious strategy to transition from traditional barcodes to 2D smart codes powered by the GS1 Digital Link Standard as part of the Sunrise 2027 initiative. We explore how this shift will revolutionize traceability, support regulatory compliance—like the Digital Product Passport (DPP)—and empower businesses to engage connected consumers with richer product information. From challenges in adoption to GS1’s solutions and industry collaborations, this episode offers a deep dive into how GS1 is driving the future of connected packaging and smarter supply chains. Tune in to discover how GS1 is connecting products, businesses, and consumers in ways never seen before!

    1 h 4 min

  6. 17/12/2024

    Bridging Access and Engagement: Steve Wardle on the Future of Connected Packaging at Kellanova

    In this milestone episode of CoCo: click.consume.connect., we welcome Steve Wardle, Senior Manager of Design Operations & Process at Kellanova, to explore the future of connected packaging with a focus on accessibility. Steve shares invaluable insights into how Kellanova is innovating to make packaging more inclusive, engaging, and sustainable. From bridging the gap between brands and consumers to breaking down barriers in packaging design, this episode highlights key trends and successful case studies from the connected packaging world. One standout discussion is on the ongoing success of Kellanova’s connected packaging initiatives, including how their iconic Pringles brand has leveraged QR codes to engage consumers in new and exciting ways. How are these QR code experiences enhancing consumer interaction and brand loyalty? Steve sheds light on the innovative approaches that are transforming the way consumers engage with their favorite products. Whether you’re a brand looking to elevate your consumer connections or simply curious about the latest in packaging technology, Steve’s expertise will leave you with fresh ideas and a deeper understanding of how accessibility is transforming the industry. Tune in for a lively, informative conversation that’s sure to spark your next big idea in connected packaging!

    1 h 3 min

  7. 12/11/2024

    Unlocking the Future: Connected Packaging Standards & Consumer Innovation

    In Episode 9 of CoCo: click.consume.connect, we explore how the latest innovations in connected packaging are reshaping consumer engagement, transparency, and sustainability. Host Güneri Tugcu and co-host Stefan Hilss sit down with Dominique Guinard, VP of Innovation at Digimarc, to discuss industry-shaping topics like GS1 Digital Link, Project Sunrise 2027, and Digital Product Passports. Dominique shares insider knowledge on the standards and technologies driving today’s IoT and connected consumer experiences. From real-world applications to future predictions, this episode is packed with insights for brands, tech enthusiasts, and anyone curious about the impact of connectivity on the products we use daily. Tune in to discover the potential of connected packaging—and join our growing community of connected consumers by subscribing for more episodes that bridge the gap between digital transformation and real-world innovation!

    54 min

  8. 15/10/2024

    Building the Future: Connecting Consumers through Innovation and Creativity with LEGO

    In this episode of CoCo: click.consume.connect, we sit down with Søren Lethin, LEGO’s Innovation Catalyst, to uncover how the brand continues to push creative and digital boundaries. Together, we explore LEGO’s strategies for connecting with consumers through innovative packaging, digital transformation, and community engagement. Søren shares behind-the-scenes stories and examples of LEGO projects that illustrate how they’re building lasting connections. We also dive into future trends, discussing where consumer engagement is headed and what brands can learn from LEGO’s approach. Whether you’re a brand strategist, innovation enthusiast, or just love a good conversation about consumer engagement, this episode is packed with insights and inspiration. Join us as we build connections, brick by brick! Don't miss out on our 3rd and final CoCo AI Podcast song at the end of this episode.

    1 h 8 min
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À propos

Buckle up for the future of consumerism with CoCo - Click. Consume. Connect.! Güneri Tugcu and Stefan Hilss, industry veterans, bring you conversations with thought leaders unpacking the latest in connected consumers, packaging, and digital innovation. Dive deep into disruptive tech, explore connected packaging, and discover how it's reshaping the way we shop. Get ready to #Futureproof your business alongside the brightest minds. CoCo: It's not just a podcast, it's your blueprint for a connected tomorrow.

Informations

  • Création
    Güneri Tugcu
  • Années d’activité
    2024 - 2025
  • Épisodes
    15
  • Classification
    Tous publics
  • Copyright
    © Güneri Tugcu
  • Site web de l’émission
    CoCo - Click. Consume. Connect. - The Connected Consumers Podcast
  • Fournisseur