Easy Email Marketing with Yael Keon

Yael Keon
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Easy Email Marketing with Yael Keon Podcast

Easy Email Marketing with Yael Keon is the go to podcast for all things email marketing & automation. You'll discover how to grow your list full of quality subscribers, how to serve that list with open-worthy emails and how to convert those subscribers into buyers. All in a feel-good, service led way. We'll also explore email automation, segmenting and just what is the right email software for you - whether you have an e-commerce, services or digital products business. All so you can get it setup simply, quickly & effectively and get back to the more important things in life. All while building the business lifestyle you desire.

  1. Bundles for List Growth

    4 DAYS AGO

    Bundles for List Growth

    It’s no secret that bundles are becoming an increasingly popular strategy for growing your email list, but are they right for your business? I’m diving into the ins and outs of bundle events, why they can be so effective, and how to get the most out of this collaborative approach to list growth. You’ve probably seen bundles floating around or perhaps you’ve even participated in one – either way, this episode will give you the lowdown on how to make bundles work for you. Inside, I’m sharing: How bundles work and why they’re such a powerful list-building tool The pros and cons of using bundles for growing your email list Top participation tips to help you stand out How to nurture your new subscribers to build stronger relationships Plus, I’m sharing a simple yet powerful follow-up strategy to get the most of out of your promotion and to keep your list healthy & engaged.   Want to see more of what I get up to when I’m not podcasting? Hang out with me on Instagram @yaelkeon Get my freebie: 80+ Fill in the Blank Email Ideas Get the FREE getting started course: Get Started with Email Marketing Shop The Email Marketing Superstore Join The Email Experience 1-1 Consulting See omnystudio.com/listener for privacy information.

    20 min
  2. 10 List Building Mistakes

    1 SEPT

    10 List Building Mistakes

    It’s the time of year when list building should be a big focus. We're at the start of September, which means things are ramping up. As we transition out of winter sports here in Australia or you are emerging from summer holidays in the northern hemisphere, we are beginning to get stuck back into work. Then add Black Friday, Cyber Monday, and Christmas, plus a busy launch season, growing your list should be a top priority. Yet many business owners skip this important strategy or leave it to the last minute. In this episode, I’m sharing the 10 biggest mistakes businesses make when trying to grow their email lists. You’ll learn: Why a list growth strategy is crucial to sales success How to focus your messaging so you actually get sign ups A range of different strategies you can add to the mix What to send after the signup Plus, why you may not need to give up on your lead magnet just yet. If you know you need to grow your email list or you are struggling to get it moving, this is the episode for you.   Want to see more of what I get up to when I’m not podcasting? Hang out with me on Instagram @yaelkeon Get my freebie: 80+ Fill in the Blank Email Ideas Get the FREE getting started course: Get Started with Email Marketing Shop The Email Marketing Superstore Join The Email Experience 1-1 Consulting See omnystudio.com/listener for privacy information.

    20 min
  3. Get Unstuck

    18 AUG

    Get Unstuck

    Feeling stuck with your email marketing? Whether it's tech troubles, not knowing what to send, time constraints, or mindset issues, these hurdles can halt your progress. In this episode, I break down the four most common sticking points and share practical solutions to help you move forward. You’ll Learn: Why tech doesn’t need to be the enemy How to find the time to prioritise your email marketing, even with a busy schedule The mindset shifts you need to embrace to confidently and consistently engage with your subscribers How to actually get excited about your email marketing so you want to do it This is a kick up the butt episode with plenty of resources to help you take the action you want. If you want to get a full month of personalised support & accountability from me, then make sure you join The Email Experience for the month of September for only $7! You’ll get to join up to 4 x group coaching calls, have me check your tech, receive critiques of your copy and cowork with me for a day. Plus more. Join us at yaelkeon.com/trial   Want to see more of what I get up to when I’m not podcasting? Hang out with me on Instagram @yaelkeon Get my freebie: 80+ Fill in the Blank Email Ideas Get the FREE getting started course: Get Started with Email Marketing Shop The Email Marketing Superstore Join The Email Experience 1-1 Consulting See omnystudio.com/listener for privacy information.

    23 min
  4. 10 Automation Creation Hacks

    4 AUG

    10 Automation Creation Hacks

    The process of planning and creating automations can be incredibly daunting for some. Not only are the tech and integrations to worry about. But you need to write a tonne of emails as well. Or you may find you have started with the best of intentions but as your business has grown and you have added more and more automations it’s become overwhelming and you aren’t exactly sure who is getting what anymore. So to simplify things, I’m sharing 10 of favourite tips to help you speed up the creation of your automations and also make the process easier – today AND in the future when you are going back wondering who is getting what. You’ll learn how to: Plan out your automations and easily connect one to another Name and organise your automations so you know exactly what your subscriber is experiencing Identify which subscribers are worth connecting with more and which are best unsubscribed Write your emails really quickly Leverage saved content blocks and conditional content to design your emails fast This episode goes beyond just the basics and showcases how just a few extra tweeks can make your automations so much more user friendly. If you want more support with your automations, check out the Ecommerce Automations or Services Automations courses in my shop. Or if you want me to help get your automations setup, check out my 1-1 consulting packages at yaelkeon.com/work-with-me. Other resources mentioned in this episode: Ep 11 Email Automation Explained Ep 61 Ecommerce Automations Ep 63 Services Automations Ep 65 Digital Creators Automations Ep 77 ChatGPT   Want to see more of what I get up to when I’m not podcasting? Hang out with me on Instagram @yaelkeon Get my freebie: 80+ Fill in the Blank Email Ideas Get the FREE getting started course: Get Started with Email Marketing Shop The Email Marketing Superstore Join The Email Experience 1-1 Consulting See omnystudio.com/listener for privacy information.

    28 min
  5. Preferences Centres: Why, What, When, Where & How

    21 JUL

    Preferences Centres: Why, What, When, Where & How

    Wanting to increase the numbers and types of emails you are sending but are concerned about the number of emails your subscribers may get? A preferences centre might just be the solution you need! In this episode, I’m breaking down how a preferences centre can help transform your email strategy and keep your subscribers happy. You’ll learn: How a preferences centre customises the subscriber experience Why it’s a crucial alternative to unsubscribing The different types of preferences you can offer When and where to add preferences links in your emails How to create and automate your own DIY preferences centre The bottom line? You’ll be sending the right emails to the right people - based around what they have told you they want. And you can breathe a sigh of relief that you aren’t annoying anyone with content they don’t want. If you want more tips and ideas on the strategies behind grouping your subscribers, how to get the information and how to setup preferences centres then you’ll love my Super Segmenting course. You’ll also learn my automation hacks to make it easy to move subscribers into their relevant groups. PLUS get a full library Tech Tutorials showing how to setup your segments, lists and more inside your email marketing software (Klaviyo, MailerLite, ConvertKit, MailChimp and ActiveCampaign). What you learn here can not only be used for your campaigns but also in your automations as well. The result? Emails that actively speak to individual subscribers needs. Learn more at yaelkeon.com/segment   Want to see more of what I get up to when I’m not podcasting? Hang out with me on Instagram @yaelkeon Get my freebie: 80+ Fill in the Blank Email Ideas Watch the free masterclass: 4 Must-have emails for sales success & exactly how to write them in 10 minutes flat Shop The Email Marketing Superstore Join The Email Experience See omnystudio.com/listener for privacy information.

    20 min
  6. 4 Metrics to Review Every EOFY

    7 JUL

    4 Metrics to Review Every EOFY

    It’s the end of financial year here in Australia and the time we all step back to look at the key numbers in our businesses. And your email marketing numbers should definitely be included in your analysis. No, I’m not talking about your opens, clicks, unsubscribes and bounces here. Instead we want to know exactly how much revenue email marketing has contributed to your bottom line and (even cooler) how we can use these numbers to create predictions about what you will earn next year. Inside this episode, I’m sharing the top 4 metrics you want to review and how to calculate them: Return on Investment (ROI) Revenue per Subscriber (RPS) Sales Conversion Rate List Growth Rate Plus your predicted email marketing revenue for the year to come. If you want more support in calculating these numbers check out The Email Experience membership which includes a full email performance review process and the 5 Email Experiences Framework to help you identify any gaps in your email marketing. Learn more at yaelkeon.com/experience. Or if you want me to look at the numbers for you, check out my 1-1 consulting packages at yaelkeon.com/work-with-me. Other resources mentioned in this episode: Get Started with Email Marketing Course Ep 86 - How to Increase your Conversions Ep 24 - Why your Email List Isn’t Growing List Building Boost Course   Want to see more of what I get up to when I’m not podcasting? Hang out with me on Instagram @yaelkeon Get my freebie: 80+ Fill in the Blank Email Ideas Get the FREE getting started course: Get Started with Email Marketing Shop The Email Marketing Superstore Join The Email Experience 1-1 Consulting See omnystudio.com/listener for privacy information.

    25 min
  7. [BTS] How I Sell Everyday Using Email

    23 JUN

    [BTS] How I Sell Everyday Using Email

    In the last 2 years since my last behind the scenes episode, a lot has changed in my business and therefore the way I have used email marketing has too. Now with dozens of different offers with The Email Marketing Superstore, selling more frequently is crucial to my business growth. But, of course, I don’t want to be sending a mass sales email every day. But just because I don’t have any campaigns running, it doesn’t mean that I don’t sell everyday. Inside this episode, I lift the curtain and share: How being generous with my free content actually gets more sales My top performing top of funnel lead generation strategies What automated emails I have sending to get sales on autopilot What improvements I want to make The tech I used to make it happen You’ll learn that selling isn’t all about big flashy promotions but can be about simply showing up with the right offer to the right person at the right time.   Want to see more of what I get up to when I’m not podcasting? Hang out with me on Instagram @yaelkeon Get my freebie: 80+ Fill in the Blank Email Ideas Watch the free masterclass: 4 Must-have emails for sales success & exactly how to write them in 10 minutes flat Shop The Email Marketing Superstore Join The Email Experience See omnystudio.com/listener for privacy information.

    26 min
  8. 5 Practical Antidotes to Sales Mindset Wobbles

    9 JUN

    5 Practical Antidotes to Sales Mindset Wobbles

    “Selling is a Service” That’s all well and good to say but when it comes to crunch time during that promotion or sale, simply repeating that statement to yourself is not going to cut it. It’s kind of like saying willpower is the way to develop habits - simply just not enough. The question then comes up - what can I do when I am feeling those selling mindset wobbles? In this episode, I’m sharing 5 practical ways you can combat those nasty sales thoughts and feel confident in sending those emails. You’ll learn: Why just using a swipe file (or ChatGPT) will actually make you feel more sales-y How knowing your numbers is really your secret weapon What evidence to collect to give you that confidence boost you need And my top recommended tactic if you know those negative thoughts are going to come up. If you want more tips on selling in a feel good way, then I highly recommend grabbing my Everyday Email Sales course. Everyday Email Sales is not about big promotions or launches – instead these are the strategies you can use on a day to day basis in your email marketing. Grab it at yaelkeon.com/everyday   Want to see more of what I get up to when I’m not podcasting? Hang out with me on Instagram @yaelkeon Get my freebie: 80+ Fill in the Blank Email Ideas Watch the free masterclass: 4 Must-have emails for sales success & exactly how to write them in 10 minutes flat Shop The Email Marketing Superstore Join The Email Experience See omnystudio.com/listener for privacy information.

    18 min
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About

Easy Email Marketing with Yael Keon is the go to podcast for all things email marketing & automation. You'll discover how to grow your list full of quality subscribers, how to serve that list with open-worthy emails and how to convert those subscribers into buyers. All in a feel-good, service led way. We'll also explore email automation, segmenting and just what is the right email software for you - whether you have an e-commerce, services or digital products business. All so you can get it setup simply, quickly & effectively and get back to the more important things in life. All while building the business lifestyle you desire.

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