Foam, Fuel, and Fashion: Jonas Jacquet on the Future of Running

In this One More K episode, Jonas Jacquet, co-founder of Sporthunger.de, shares his journey from finance in Asia to building a top German endurance nutrition platform. He dives into why he returned to Germany, the gap he saw in high-quality sports nutrition, and how Sporthunger bridges that gap with curated products athletes love.

Jonas reflects on his experience at The Running Event in Austin, where he observed booming trends like foam-soled shoes, trail running fashion, and the high-carb fueling revolution. He also highlights the rise of run clubs and the shift of running into a social, stylish movement.

This episode offers insight into running industry dynamics, Sporthunger’s curated approach to nutrition, and Jonas’s passion for blending community, quality, and performance. Whether you're a runner, entrepreneur, or gear geek, it’s a must-listen!

Timestamps:

(00:25) Intro Jonas Jacquet

(01:30) From Hong Kong to Germany founding sporthunger.de

(07:30) Impressions from The Running Event in Austin, TX

(14:45) More shoe brands are joining the market

(23:50) Are we entering a running boom cycle now?

(30:00) Nutrition trends at The Running Event

(39:40) Brands with great story telling

(46:20) How to grow sporthunger.de

(57:04) Ned’s drop

Show Notes:

https://www.linkedin.com/in/jonas-jacquet-109164116/

https://www.sporthunger.de/

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Brought to you by Lecka Nutrition (www.getlecka.com)

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