Perpetual Traffic

Tier 11
  • 5.0 (6)
  • MARKETING
  • UPDATED WEEKLY

Perpetual Traffic is a twice weekly podcast that shares cutting-edge strategies on acquiring leads and sales for your business. The show is produced by Tier 11 and hosted by Ralph Burns and Lauren Petrullo. Traffic is the act of putting your product, service, or message in front of your target audience…it’s the act of acquiring customers online while also building goodwill, and is the lifeline of any business. So, whether you’re a media buyer yet to create your first Facebook or Instagram ad, a Director of Marketing or CMO managing a team of marketing specialists, or a CEO growing your business on your own, you’ll discover actionable strategies that can be applied today. Perpetual Traffic combines the traffic strategies developed at Tier 11 with the real-life agency experience of the hosts. Listen to real stories of business owners and marketing executives just like you how they overcame struggles with digital marketing and online advertising. Learn how to make Facebook advertising, Instagram advertising, YouTube advertising, Twitter advertising, Google AdWords advertising, LinkedIn advertising, (and more) work for your business.

  1. 1 DAY AGO

    Flip the Script: A Masterclass on Pitching Anything With Oren Klaff

    You think you know how to sell until you hear Oren Klaff talk about it. Today, we’re hosting the man behind Pitch Anything and Flip the Script to uncover why most marketers lose deals before they even start. Oren doesn’t just challenge conventional sales wisdom. He flips it upside down, showing how neediness kills deals. Oren Klaff is a leading expert in sales, raising capital, and negotiation. As Director of Capital Markets for Intersection Capital, he has helped companies secure billions of dollars in funding. He’s a best-selling author, a sought-after speaker for global giants like Google and Xerox, and a pioneer in neuroscience-based persuasion. Oren explains why marketers must learn to hold boundaries, call out clients' “games,” and create consequences on every sales call or risk being dismissed as low status. His approach is raw, counterintuitive, and insanely practical for anyone who needs to persuade at scale. If you’re ready to rethink how you pitch, sell, and win deals, this one is for you! In This Episode: - Writing the 'Pitch Anything' book - Why neediness when selling kills deals - Practical sales techniques to break neediness  - How to maintain a high status in sales calls - Dealing with the ‘final boss’ in negotiations - The importance of setting consequences in sales - Holding clients accountable for their behavior and values - Pitch Anything vs. Flip the Script Buy Oren Klaff’s Books: Pitch Anything: https://a.co/d/fRAqAby   Flip The Script: https://a.co/d/hTcp9lP  Listen to This Episode on Your Favorite Podcast Channel: Follow and listen on Apple: https://podcasts.apple.com/us/podcast/perpetual-traffic/id1022441491  Follow and listen on Spotify: https://open.spotify.com/show/59lhtIWHw1XXsRmT5HBAuK  Subscribe and watch on YouTube: https://www.youtube.com/@perpetual_traffic?sub_confirmation=1 We Appreciate Your Support! Visit our website: https://perpetualtraffic.com/  Follow us on X: https://x.com/perpetualtraf  Connect with Oren Klaff:  Website - https://orenklaff.com/ LinkedIn - https://www.linkedin.com/in/orenklaff/  Connect with Ralph Burns:  LinkedIn - https://www.linkedin.com/in/ralphburns Instagram - https://www.instagram.com/ralphhburns/ Hire Tier11 - https://www.tiereleven.com/apply-now  Connect with Lauren

    47 min

  2. 5 DAYS AGO

    Google AI Max: What You & Your Landing Pages Need to Know with Andrew Miller

    Many marketers focus solely on driving traffic but overlook the critical step that follows: the landing page. In this episode, Andrew Miller, Co-Founder and VP of Client Services at Workshop Digital, shares how landing page optimization (LPO) and leveraging first-party data can drastically increase the ROI of your marketing campaigns. With over 20 years of experience, Andrew has helped countless B2B businesses maximize their conversions by optimizing their post-click experience. We explore the game-changing role of AI tools like Google’s AI Max and how they’re reshaping the future of online marketing. You’ll also learn how to bridge the gap between AI-driven ads and optimized landing pages for different target audiences to attract better leads and achieve higher conversions. In This Episode: - SEO in the age of AI - Content quality and distribution strategies - How AI Max has impacted Google ads - The future of media buying and data flow - Optimizing landing pages and the post-click experience - Why aligning marketing and sales is critical  - How to optimize data flows & micro conversions for better leads - Targeting the right customers with AI - Case study on the impact of dedicated landing pages - How to get in touch with Andrew Miller Mentioned In the Episode: Google AI Max: https://blog.google/products/ads-commerce/google-ai-max-for-search-campaigns/ Use the code "PT10off" at the end of your trial to get 10% off: https://unbounce.com/pt/ Previous episodes on landing page optimization: https://perpetualtraffic.com/podcast/episode-711-defeat-the-new-google-ai-max-landing-page-doomsday-with-val-riley/  https://perpetualtraffic.com/podcast/episode-707-decode-googles-new-diabolical-landing-page-changes-with-tas-bober/  Listen to This Episode on Your Favorite Podcast Channel: Follow and listen on Apple: https://podcasts.apple.com/us/podcast/perpetual-traffic/id1022441491  Follow and listen on Spotify: https://open.spotify.com/show/59lhtIWHw1XXsRmT5HBAuK  Subscribe and watch on YouTube: https://www.youtube.com/@perpetual_traffic?sub_confirmation=1 We Appreciate Your Support! Visit our website: https://perpetualtraffic.com/  Follow us on X: https://x.com/perpetualtraf  Connect with Andrew Miller:  Website - a href="https://www.workshopdigital.com/" rel="noopener noreferrer"...

    52 min

  3. 9 SEPT

    Your Digital Marketing Autopsy: Surviving the AI Era with Kasim Aslam

    The easy shortcuts in digital marketing, like quick flips, four-hour workweeks, and AI-generated funnels, are gone! Former Perpetual Traffic co-host and Google Ads powerhouse Kasim Aslam joins us today to explore why the old playbook no longer works and why the future belongs to those willing to do the hard, unscalable work.   Kasim shares the thesis that changed how he approaches starting and scaling a business. From his incubator of 17 businesses to investing in industries most people overlook, Kasim’s perspective will reframe how you think about scaling in the AI-driven landscape.  If you want to learn how to build smarter, stronger businesses in a world where automation alone won’t save you, this one is for you! In This Episode: - Kasim's journey post-Perpetual Traffic - The cost of traffic in digital marketing - Scaling and measuring profitability: "diminishing returns" is not a stop sign - Accounting for incalculable gains as you scale - The death of quick flip businesses  - Leveraging hard work and human connection  - Apple’s example of goodwill and brand loyalty - How to sign up for the upcoming growth hacking conference Mentioned In the Episode: Previous episode with Kasim on the law of inverse profitability: https://podcasts.apple.com/us/podcast/why-the-law-of-inverse-profitability-is-the-1-way/id1022441491?i=1000650815702  Sign up for the Growth Hacking conference with Kasim: perpetualtraffic.com/growth Listen to This Episode on Your Favorite Podcast Channel: Follow and listen on Apple: https://podcasts.apple.com/us/podcast/perpetual-traffic/id1022441491  Follow and listen on Spotify: https://open.spotify.com/show/59lhtIWHw1XXsRmT5HBAuK  Subscribe and watch on YouTube: https://www.youtube.com/@perpetual_traffic?sub_confirmation=1 We Appreciate Your Support! Visit our website: https://perpetualtraffic.com/  Follow us on X: https://x.com/perpetualtraf  Connect with Kasim Aslam:  Website - https://kasimaslam.com/ LinkedIn - https://www.linkedin.com/in/kasimaslam/ Instagram - https://www.instagram.com/kasimaslam/  Connect with Ralph Burns:  LinkedIn - https://www.linkedin.com/in/ralphburns Instagram - https://www.instagram.com/ralphhburns/ Hire Tier11 - a...

    45 min

  4. 5 SEPT

    The Unfair Advantage: How to Dominate BFCM as a Beauty Brand with Lauren Schwartz

    Black Friday and Cyber Monday are right around the corner, and many beauty brands are feeling the pressure. Lauren Schwartz, Head of Creative Strategy at Tier 11 and founder of The Loft 325, joins me today to discuss how beauty brands can still make the most out of these significant days.  Lauren shares her experience and proven strategies to help beauty brands thrive in this competitive season. We talk about creative hook strategies, bundle offers, and the best ways to connect with your audience. It’s not too late! You can still make this holiday season your most successful yet. Lauren’s expert advice will help you maximize your sales potential, avoid profit pitfalls, and turn BFCM into your biggest revenue days of the year! In This Episode: - Meet creative strategist, Lauren Schwartz - The "cheat code" for Black Friday and Cyber Monday sales - Bundle strategy vs discounts: avoiding profit pitfalls  - How to create a bundle for BFCM - Multiple bundle strategy vs site-wide sales  - What is the best discount price for BFCM bundles? - How aggressive should you be when using bundles for LTV growth? - Tips for creative hooks for beauty brands - Understanding holiday hooks: subtle vs in-your-face approaches  - Black Friday and Cyber Monday webinar preview Listen to This Episode on Your Favorite Podcast Channel: Follow and listen on Apple: https://podcasts.apple.com/us/podcast/perpetual-traffic/id1022441491  Follow and listen on Spotify: https://open.spotify.com/show/59lhtIWHw1XXsRmT5HBAuK  Subscribe and watch on YouTube: https://www.youtube.com/@perpetual_traffic?sub_confirmation=1 We Appreciate Your Support! Visit our website: https://perpetualtraffic.com/  Follow us on X: https://x.com/perpetualtraf  Connect with Lauren Schwartz:  LinkedIn: https://www.linkedin.com/in/lauren-schwartz-07354312  Connect with Ralph Burns:  LinkedIn - https://www.linkedin.com/in/ralphburns Instagram - https://www.instagram.com/ralphhburns/ Hire Tier11 - https://www.tiereleven.com/apply-now  Connect with Lauren Petrullo: Instagram - https://www.instagram.com/laurenepetrullo/LinkedIn - https://www.linkedin.com/in/laurenpetrullo  Consult Mongoose Media - https://mongoosemedia.us/  Mentioned in this episode: a...

    31 min

  5. 2 SEPT

    The Content Matrix: Content Creation That Actually Converts with Alisan Matthews

    Don't just throw content out there! Make it purposeful. Download our content matrix today to refine your strategy, map content that connects, and discover fresh angles that keep your audience engaged.  Get it here: https://www.tiereleven.com/content-matrix  Creating content for your brand is not just about posting product pictures and hoping for the best. If your social media feed feels disconnected or lacks authenticity, it’s time to rethink your strategy. Alisan Matthews, Head of Email and Social Media Marketing at Tier 11, joins me to discuss how to align your brand’s message with your audience to boost engagement.  Alisan explains how you can identify the core pillars of your brand’s messaging and use them to create a content matrix that guides your posts. By organizing your ideas into clear categories, such as education and community engagement, you can maintain consistency while diversifying your content for better engagement. In This Episode: - Meet Alisan Matthews - Crafting your brand's unique story with content - Why authenticity on social media is critical - Getting started with the content matrix - The four pillars of content creation strategy - Implementing the product promotion tier - Does the content matrix apply to all industries? - Education and value: leveraging engagement & trends - Webinar announcement and Black Friday tips Listen to This Episode on Your Favorite Podcast Channel: Follow and listen on Apple: https://podcasts.apple.com/us/podcast/perpetual-traffic/id1022441491  Follow and listen on Spotify: https://open.spotify.com/show/59lhtIWHw1XXsRmT5HBAuK  Subscribe and watch on YouTube: https://www.youtube.com/@perpetual_traffic?sub_confirmation=1 We Appreciate Your Support! Visit our website: https://perpetualtraffic.com/  Follow us on X: https://x.com/perpetualtraf  Connect with Alisan Matthews:  LinkedIn: https://www.linkedin.com/in/alisanschmidt/  Connect with Ralph Burns:  LinkedIn - https://www.linkedin.com/in/ralphburns  Instagram - https://www.instagram.com/ralphhburns/  Hire Tier11 - https://www.tiereleven.com/apply-now  Connect with Lauren Petrullo: Instagram - https://www.instagram.com/laurenepetrullo/ LinkedIn - https://www.linkedin.com/in/laurenpetrullo   Consult Mongoose...

    43 min

  6. 29 AUG

    The #1 Non-AI Task an Agency Owner Can Do to Grow With Andrew Foxwell

    As Meta continues to invest billions in AI, understanding its impact on advertising strategies is crucial for any marketer looking to stay competitive. In this episode, Andrew Foxwell, a true OG in Meta advertising, reveals how marketing agencies and consultants can adapt to the rapidly changing digital landscape.  Andrew discusses how AI is not only making advertising more automated and accessible but also revolutionizing the creative strategy game. He shares valuable insights on what works today and what doesn’t when it comes to creating effective ads and navigating Meta’s complex ecosystem.  Plus, Andrew presents a framework for agency owners who are feeling overwhelmed by AI adoption and the pressure of client expectations. His approach to identifying what matters versus what’s just noise will help you align your marketing strategy with Meta’s latest AI innovations. In This Episode: - Andrew Foxwell’s career in digital marketing - Meta's investment in Andromeda and ad automation - Meta’s AI innovations in organic traffic vs advertising - What marketing agencies should be doing differently today  - Biggest challenges agencies are facing with AI adoption - Helping agencies identify the "one thing they must do" and why - Managing client expectations and communicating AI adoption plans  - How to connect with Andrew Foxwell and Foxwell Founders Listen to This Episode on Your Favorite Podcast Channel: Follow and listen on Apple: https://podcasts.apple.com/us/podcast/perpetual-traffic/id1022441491  Follow and listen on Spotify: https://open.spotify.com/show/59lhtIWHw1XXsRmT5HBAuK  Subscribe and watch on YouTube: https://www.youtube.com/@perpetual_traffic?sub_confirmation=1 We Appreciate Your Support! Visit our website: https://perpetualtraffic.com/  Follow us on X: https://x.com/perpetualtraf  Connect with Andrew Foxwell:  Website:  https://www.foxwelldigital.com/  Email: andrew@foxwelldigital.com  Join Foxwell Founders: https://foxwellfounders.com/  Connect with Ralph Burns:  LinkedIn - https://www.linkedin.com/in/ralphburns  Instagram - https://www.instagram.com/ralphhburns/  Hire Tier11 - https://www.tiereleven.com/apply-now  Connect with Lauren Petrullo: Instagram - https://www.instagram.com/laurenepetrullo/ LinkedIn - a href="https://www.linkedin.com/in/laurenpetrullo" rel="noopener noreferrer"...

    1h 1m

  7. 26 AUG

    How to Get Sales in Your First Year of a Digital Business With Just $10k

    You’ve got your first $10K to invest in your new in-person or online business. Should you dive into ads, hire an agency, or focus on content creation? It’s overwhelming, especially when everyone has their own “secret” formula for success. You don’t need to invest in every trendy digital marketing strategy to see results. In this episode, we break down what moves the needle for new business owners. From influencer partnerships that cost you nothing to leveraging simple content creation, we share our go-to marketing strategies based on real-world success stories. Forget the noise. Focus on what works, and do it consistently. Join the conversation now and learn how to make smart, calculated decisions that build a solid foundation for your business. In This Episode: - Comparing notes on personal relaxation techniques–yes, really! - Challenges of starting a business - Why you need to prioritize effective marketing strategies - How to spend $10k to drive in-person and online sales - Why build a brand personality or share the founder’s story - Leveraging user-generated content - The need for in-person events when selling to Gen X - Handcrafting vs. automating customer engagement Mentioned In This Episode Ryan Reynolds Shares His Aviation American Gin Out of Office Reply - https://www.youtube.com/watch?v=VbJwX6aG8Uc Listen to This Episode on Your Favorite Podcast Channel: Follow and listen on Apple: https://podcasts.apple.com/us/podcast/perpetual-traffic/id1022441491  Follow and listen on Spotify: https://open.spotify.com/show/59lhtIWHw1XXsRmT5HBAuK  Subscribe and watch on YouTube: https://www.youtube.com/@perpetual_traffic?sub_confirmation=1 We Appreciate Your Support! Visit our website: https://perpetualtraffic.com/  Follow us on X: https://x.com/perpetualtraf  Connect with Ralph Burns:  LinkedIn - https://www.linkedin.com/in/ralphburns  Instagram - https://www.instagram.com/ralphhburns/  Hire Tier11 - https://www.tiereleven.com/apply-now  Connect with Lauren Petrullo: Instagram - https://www.instagram.com/laurenepetrullo/ LinkedIn - https://www.linkedin.com/in/laurenpetrullo   Consult Mongoose Media - a href="https://mongoosemedia.us/" rel="noopener noreferrer"...

    51 min

  8. 22 AUG

    The Simple Lead Gen Strategy That Scaled Revenue From $620K to $2.5M in 6 Months

    Today, we’re breaking down a lead generation case study that resulted in a 397% increase in revenue and a 356% boost in gross profit. The business, which was stuck at $620,000 in annual revenue, shot up to $2.5 million after just six months of applying the right strategies.  We dug into the client’s existing assets, found multiple lead magnets, and used them to target different pain points across a broader audience. The result was a more engaged audience, a more diversified funnel, and ultimately more conversions.  If you’re struggling to scale, it's time to rethink your marketing strategy. Stop pushing for immediate sales and start creating a nurturing experience for your audience. Listen in and learn how you can adapt our lead gen strategy to fit your business.  In This Episode: - Lead generation case study results breakdown - Step 1: Moving from simple to complex funnel strategy - Step 2: Installing the CPL/nCAC reducer framework - Step 3: Deploying the digital velocity engine for ad creation - Final results summary: 397% revenue increase Listen to This Episode on Your Favorite Podcast Channel: Follow and listen on Apple: https://podcasts.apple.com/us/podcast/perpetual-traffic/id1022441491  Follow and listen on Spotify: https://open.spotify.com/show/59lhtIWHw1XXsRmT5HBAuK  Subscribe and watch on YouTube: https://www.youtube.com/@perpetual_traffic?sub_confirmation=1 We Appreciate Your Support! Visit our website: https://perpetualtraffic.com/  Follow us on X: https://x.com/perpetualtraf  Connect with Ralph Burns:  LinkedIn - https://www.linkedin.com/in/ralphburns  Instagram - https://www.instagram.com/ralphhburns/  Hire Tier11 - https://www.tiereleven.com/apply-now  Connect with Lauren Petrullo: Instagram - https://www.instagram.com/laurenepetrullo/ LinkedIn - https://www.linkedin.com/in/laurenpetrullo   Consult Mongoose Media - https://mongoosemedia.us/  Mentioned in this episode: https://unbounce.com/pt/ https://unbounce.com/pt/

    25 min
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Hosts & Guests

5
out of 5
6 Ratings

About

Perpetual Traffic is a twice weekly podcast that shares cutting-edge strategies on acquiring leads and sales for your business. The show is produced by Tier 11 and hosted by Ralph Burns and Lauren Petrullo. Traffic is the act of putting your product, service, or message in front of your target audience…it’s the act of acquiring customers online while also building goodwill, and is the lifeline of any business. So, whether you’re a media buyer yet to create your first Facebook or Instagram ad, a Director of Marketing or CMO managing a team of marketing specialists, or a CEO growing your business on your own, you’ll discover actionable strategies that can be applied today. Perpetual Traffic combines the traffic strategies developed at Tier 11 with the real-life agency experience of the hosts. Listen to real stories of business owners and marketing executives just like you how they overcame struggles with digital marketing and online advertising. Learn how to make Facebook advertising, Instagram advertising, YouTube advertising, Twitter advertising, Google AdWords advertising, LinkedIn advertising, (and more) work for your business.

Information

  • Creator
    Tier 11
  • Years Active
    2015 - 2025
  • Episodes
    500
  • Rating
    Explicit
  • Copyright
    © Tier 11
  • Show Website
    Perpetual Traffic

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