In Your Element Daniella Nordin and Brendan Henkel

Jenni Katowski, Director of Admissions at Kellogg Community College, discusses her experiences with Element451 and how it has empowered the team and improved processes. Jenny shares examples of how Element451 has improved Kellogg’s application process, increased student applications, and personalized communication. Jenni highlights Element451’s adaptability and user-friendliness, which allows Kellogg to make changes and create custom applications without relying solely on their IT department. She also discusses the benefits of “set-it-and-forget-it” workflows for personalized student communication, resulting in 82% email open rates for an important student initiative. Jenni emphasizes the student-centered approach and the power of education in helping students and their families and shares tips for ways to train staff and use reports and exports to track and analyze data.

In this episode, Carrie Pitts-Densmore, Senior Director of Marketing and Communications at Johnston Community College shares how JCC significantly increased student enrollment through innovative strategies and technology adoption. Carrie delves into the role of centralized communications, process simplification, and the impact of a new CRM system. Notably, how the introduction of 'Ask Jagger,' a chatbot named after their mascot, underscores the importance of automation in enhancing the student experience and operational efficiency.

John Carrere, Director for the Office of Recruitment and First-Year Experience at Pitt Community College, unpacks how he uses innovative strategies, unique tools, and creative approaches for engaging students and guiding them towards discovering their passions. John shares tips on how he created an Element451 Optimization Users Group at Pitt Community College and emphasizes the pivotal role of technology, particularly AI, in enhancing recruitment and retention. Through a candid discussion, John shares valuable insights on leveraging data for enrollment management and his positive experiences with Element451, underscoring the significance of customer service in tech platforms.

In the latest episode of In Your Element, Charity Schneeberger and Gretchen LeVan dive into the dynamic intersection of athletics and admissions at the University of Valley Forge. Through their roles as Director of Admissions and Director of Athletics, respectively, they shed light on how a culture of teamwork, effective communication, and technological advancements can bridge the gap between two critical departments.

The episode kicks off with an honest exploration of the challenges and triumphs in fostering a robust partnership between athletics, admissions, and all departments. The duo underscores the importance of leveraging tools like Element451 to streamline collaboration and enhance efficiency. From discussing the nuances of recruiting platforms to the strategic use of Bolt profiles, Charity and Gretchen share insights into making the recruitment process smoother for coaches and more aligned with institutional objectives.

In our first episode, Dr. Courtney Skiles shares her journey from Trinity Valley Community College student to admissions recruiter to Director of Admissions. We dive into how she was able to implement Element451, and ultimately, elevate the college's recruitment and engagement strategies. This episode sheds light on the significant challenges faced by community colleges and how technology, particularly CRM tools like Element451, can offer solutions that drive enrollment, enhance student experiences, and streamline administrative processes. Courtney's story is not just about personal achievement; it's about the broader implications of embracing technology in creating more accessible and empowering educational pathways.