Influence Global Podcast - shining a spotlight on influencer marketing

Gordon Glenister
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Influence Global Podcast - shining a spotlight on influencer marketing Podcast

Influence the Global podcast shines a spotlight on the influencer marketing industry. In these episodes you will hear from leading influencers, digital creators, influencer platforms, agencies, legal experts and brands who will share life experiences, insights and strategies to help you. Hosted by Gordon Glenister, Global Head of Influencer Marketing at the Branded Content Marketing Association (BCMA) who launched a new division, BCMA Influence, to support the influencer marketing industry. So if you want to find out more, subscribe to listen. Produced by Neil Whiteside at Freedom:One

  1. In Conversation With Rory Sutherland - "Inventors or Marketers?"

    2 DAYS AGO

    In Conversation With Rory Sutherland - "Inventors or Marketers?"

    In this special episode titled "Inventors or Marketers?" we look at back at some the best ads over the years with the legend that is Rory Sutherland. In this live podcast recording, Gordon Glenister host of the Influence Global Podcast, author of influencer marketing strategy and founder of the Influencer division of the Branded Content Marketing Association interviews the legendary advertising guru that is Rory Sutherland. The talk celebrated the most influential advertising campaigns over the last 40 years and asked the question "were the creatives behind them great marketers or awesome inventors".The event took place at Home Grown Private Members Club in London.

    1h 22m
  2. The Tinder of Influencer Marketing Ft. Sarah Saffari

    6 DAYS AGO

    The Tinder of Influencer Marketing Ft. Sarah Saffari

    In this episode we talk about how to build longterm campaigns with influencers and not the quick short term campaigns that don’t always yield the results that brands so easily search for. Our guest Sarah Saffari is an entrepreneur and business leader who runs a boutique influencer marketing agency, InfluencerNexus, specialised in matchmaking between brands and influencers. She has worked with various organisations, from CPG brands, fashion, and hospitality, to technology innovators seeking to disrupt their market. InfluencerNexus helps B2C brands drive awareness, engagement, and conversions through cohesive influencer marketing campaigns across channels.

    24 min
  3. Personal Brand Is Your Marketing Strategy In An AI World Ft. Vladimer Botsvadze

    23 AUG

    Personal Brand Is Your Marketing Strategy In An AI World Ft. Vladimer Botsvadze

    In this episode we talk about how to build your personal brand in an AI world with Vladimer Botsvadze. Ranked as the No.1 Global Marketing, Social Media, and Retail Thought Leader by Thinkers360 with 130,000 followers across his social media channels, his contributions to marketing have had a global impact, making him one of the most influential keynote speakers, advisory board members, start-up advisors, and thought leaders in the industry. Vladimer has been described as ''a pioneer across the globe'' by Exeleon Magazine. He is an Executive Judge at the Gartner Marketing and Communication Awards. Vladimer serves on the Advisory Council of the Harvard Business Review and the Advisory Board of the United Artificial Intelligence Institute. His expertise is trusted by the American Marketing Association. Vladimer has been featured in Forbes, Bloomberg, Yahoo Finance, Irish Tech News, and World Biz Magazine. Moreover, he mentors start-ups at the UCLA Anderson School of Management, UCL Innovation and Enterprise, Abu Dhabi SME Hub, and Plug and Play Tech Center EMEA. He is a member of the CMO Council and mentors students at the University of Westminster. He sets the highest standards for marketing and delivers extraordinary results. With a reputation for driving transformational change and traveling the world delivering keynote speeches, Vladimer has spoken at the Global Marketing Summit and the Asia Retail Summit.

    18 min
  4. Building Your Personal Brand - Starts With A Great Image Ft. Kersten Luts

    6 AUG

    Building Your Personal Brand - Starts With A Great Image Ft. Kersten Luts

    Kersten Luts is the host of the Camera Shake Podcast but also a professional portrait photographer. So we are talking today about why your personal photo tells a thousand words, and the importance of getting a stock library to help build and grow your influence. Find out more from Kersten here

    23 min
  5. Podcast Interview Marketing - What Is It? Ft. Tom Schwab

    25 JUL

    Podcast Interview Marketing - What Is It? Ft. Tom Schwab

    In this episode we unveil the growing phenomenon of podcast marketing. Founder of the Interview Valet, Tom Schwab literally wrote the book on podcast guesting. He says blogs don't work anymore but getting yourself featured on podcasts is a great way to build your brand. Now with a team of 22 employees across Europe and America the business has grown rapidly over the last 9 years. Often called the called the Godfather of podcast guesting, talks about his strategy at conferences all over the world. He is delighted to share some of them with us on the show You can find more about Interview Valet here http://www.interviewvalet.com/InfluenceGlobal

    19 min
  6. How To Create Awesome Video Content Ft. Dan Barker

    16 JUL

    How To Create Awesome Video Content Ft. Dan Barker

    Dan Barker is a former aerospace engineer who now runs a video production company focused on helping manufacturers. After picking up a camera in 2012 to help with his wife's business, he realised how much he enjoyed photography. Making time to teach himself about photography and business while working full-time in aerospace engineering, he gradually began to pick up paying clients. Video production soon became a large part of the offering and is now the main focus of the business. The ability to craft messages and stories with video is appealing to any marketer. His book, Manufacturers Video Content Goldmine, shows manufacturers how much potential there is within their business to create engaging video content and help position themselves as experts within their industry. His team create high-end video for manufacturers and advise on how best to utilise video in their marketing and across the business.

    17 min
  7. Find Your Passion Says Global Wildlife Photograher And Entrepreneur Ft. Roie Galitz

    9 JUL

    Find Your Passion Says Global Wildlife Photograher And Entrepreneur Ft. Roie Galitz

    Roie Galitz (born 1980) is an award-winning, NYC based, wildlife photographer and entrepreneur. For over a decade, he has been exploring and documenting our planet’s wildlife and nature, from the Arctic to the Antarctic. His intimate and innovative work (BBC, Nat Geo) gets great exposure worldwide, millions of views and frequent appearances in the media. It was presented in local and international exhibitions, featured in exclusive magazines and honored with over 70 international awards, including the prestigious Picture of the Year for reportage of Science and Natural History. With equal passion and commitment, Roie is acting as a Greenpeace ambassador and engaging in conservation work around the globe. His video and still photography is a strong testimony to the struggle of the majestic animals he meets throughout his expedition, under the threats of climate change . To help protect them, he shares their stories in fascinating talks. He is recognized for his talks at the United Nations HQ, the NYC Climate Week and TEDx talks in Helsinki University, Glasgow and Wexford alongside global conventions everywhere. In his homeland of Israel, Roie is a leading figure in the field of photography and was named to The Marker's magazine 40 under 40 list. He shares his knowledge and passion with tens of thousands of photography lovers at the establishments he founded: Galitz School of Photography; largest photography school in Israel (founded 2007), Phototeva Expeditions; one of the world’s top 10 photography expeditions companies (Founded 2010), Composition Magazine; Israel’s most popular photography magazine (Founded 2009), and the Annual Israeli Photography Convention (Founded 2008). Roie is an Explorer, member of the Explorers Club and is a board member of the Israeli Nature and Heritage Foundation

    18 min
  8. The Best Side Hustle - Property Development Ft. Ritchie Clapson

    2 JUL

    The Best Side Hustle - Property Development Ft. Ritchie Clapson

    In this episode we talk with influential property developer Ritchie Clapson about how to make that side hustle really turn to gold. With 43% of Brits saying they have a side hustle, we talk in depth how we can create one as a property developer.

    19 min
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About

Influence the Global podcast shines a spotlight on the influencer marketing industry. In these episodes you will hear from leading influencers, digital creators, influencer platforms, agencies, legal experts and brands who will share life experiences, insights and strategies to help you. Hosted by Gordon Glenister, Global Head of Influencer Marketing at the Branded Content Marketing Association (BCMA) who launched a new division, BCMA Influence, to support the influencer marketing industry. So if you want to find out more, subscribe to listen. Produced by Neil Whiteside at Freedom:One

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