Leveling Up with Eric Siu

Eric Siu
Leveling Up with Eric Siu

Leveling Up is a weekly interview series with entrepreneurs and marketers on the latest in business and marketing. Learn actionable strategies & tactics on how you can make your business grow and mistakes to avoid during your journey. Learn from individuals who have founded billion dollar companies to best-selling authors. Entrepreneur and host Eric Siu also shares insights and learnings along the way.

  1. 20 NOV.

    95% of People FAIL in Business – Here’s How You Can Succeed

    What does it take to scale a business and thrive? Darren Lee interviews Eric Siu about smart hiring, AI’s impact on marketing, and why authenticity is king. They cover leadership, long-term growth, balancing work and relationships, and the power of storytelling. A must-listen for anyone looking to level up! Watch the full interview here: https://youtu.be/TOwZSgcEWMM TIME-STAMPED SHOW NOTES: (00:00) Scaling Hiring: The Programmatic Approach (03:10) The AI Dilemma: Authenticity vs. Automation (05:51) Content Evolution: Adapting to Audience Needs (09:02) The Shiny Knowledge Syndrome: Focus vs. Distraction (11:51) Podcast Advertising: Strategies and Insights (15:00) Building for the Long Term: The Rule of Three Years (29:22) Transitioning from High-Ticket to Coaching Programs (31:18) The Role of Personality in Business Motivation (33:43) Understanding Team Dynamics through Personality Tests (36:38) The Value of Teamwork vs. Solopreneurship (38:02) Leadership Lessons: Culture and Involvement (41:47) Hiring Strategies: Balancing Experience and Potential (43:15) Navigating Agency Acquisitions and Integrations (46:08) Building a Sellable Agency (49:57) The Reality of Agency Valuations and Sales (53:19) The Importance of Focus in Business Growth (57:10) Sticking to Your Values in Business Decisions (59:57) The Evolution of Personal Relationships (01:06:32) Navigating Envy and Jealousy in Success (01:12:39) Authenticity in Branding and Business (01:18:58) Balancing Work and Reflection (01:25:04) The Importance of Nurturing Relationships (01:27:24) Impact of Business on Personal Relationships Don’t forget to help us grow by subscribing and liking on YouTube! https://www.youtube.com/channel/UC3owDdLk7HL1dyQnkoBuRew  — What should I talk about next? Who should I interview? Please let me know on X. Did you enjoy this episode? If so, please leave a short review here Subscribe to Leveling Up on iTunes   Connect with Eric Siu:    Growth Everywhere Newsletter Single Grain - Eric's Marketing Agency Eric Siu on X Eric Siu on Instagram

    1 h 30 min
  2. 6 NOV.

    Why Bitcoin Is The Future of Personal Finance

    Eric Siu had an epic conversation with Anthony ‘Pomp’ Pompliano about Bitcoin — your defense against inflation. Pomp shares his personal insights on building wealth, timeless life lessons he has written for his kids, and the secrets to a sustainable business culture driven by profit, purpose, and a no-BS approach. Watch the full interview here: hhttps://youtu.be/NloneMFcBz8 TIME-STAMPED SHOW NOTES: (00:00) The Impact of Bitcoin on Personal Finance (04:48) Investing Strategies for an Extraordinary Life (09:57) Lessons from Writing Letters to My Children (15:02) Building a Timeless Book and Its Marketing (20:05) The Business of Incubation and Investment (31:19) The Value of Consistent Acquisitions (34:30) Profitability as a Core Principle (37:53) Decentralized Decision-Making (40:12) Learning Through Collaboration (44:30) De-risking Entrepreneurship (48:46) The Misconception of Holding Companies (01:00:28) Caring Leadership in Business (01:02:52) Building a Strong Company Ethos (01:03:50) Documenting Company Culture vs. Prescribing It (01:05:10) The Importance of Substance Over Hype (01:06:35) Maturity in Business and Entrepreneurship (01:07:57) Learning from Generational Experiences (01:09:56) Financial Literacy and Business Health (01:12:50) Weekly Updates and Accountability (01:15:14) Creating Clarity Through Documentation (01:17:10) Incentives and Partner Success (01:18:04) Learning from Complex Personalities (01:20:21) The Shift in Professional Presentation (01:25:29) The Impact of Environment on Ambition (01:29:11) Changing Perspectives on Office Spaces and Patience Don’t forget to help us grow by subscribing and liking on YouTube! https://www.youtube.com/channel/UC3owDdLk7HL1dyQnkoBuRew  — What should I talk about next? Who should I interview? Please let me know on X. Did you enjoy this episode? If so, please leave a short review here Subscribe to Leveling Up on iTunes   Connect with Eric Siu:    Growth Everywhere Newsletter Single Grain - Eric's Marketing Agency Eric Siu on X Eric Siu on Instagram

    1 h 33 min
  3. 30 OCT.

    The Brutal Truths About Building a Successful Agency

    Jasmine Star sits down with Eric Siu to talk all about the real side of running a marketing agency. They chat about influencer myths, creative standards, pricing strategies, and what the future of agencies could look like with more tech and performance-based models. Watch the full interview here: https://youtu.be/LRzWisnsdyk TIME-STAMPED SHOW NOTES: (00:00) The State of Marketing: Trends and Misconceptions (02:49) The Reality of Business Operations and Leadership (06:06) Focus and the Importance of Singular Vision (08:56) The Journey of Building an Agency (12:11) Navigating Challenges in Agency Management (14:59) The Growth and Evolution of an Agency (17:46) Hiring and Talent Management in Agencies (21:04) The Value of Agency Ownership (23:49) Building a Sustainable Agency Business (27:03) Starting an Agency: Practical Steps and Advice (30:17) The Demand for Ad Creatives (33:11) Scaling Your Business: Pricing and Delegation (36:32) Setting Standards of Excellence in Creative Work (41:41) The Importance of Focus and Avoiding Premature Scaling (43:39) Learning from Mistakes: Abdication vs. Delegation (49:12) The Future of Agencies: Tech and Performance-Based Models (55:06) Advice for Aspiring Agency Owners Don’t forget to help us grow by subscribing and liking on YouTube! https://www.youtube.com/channel/UC3owDdLk7HL1dyQnkoBuRew  — What should I talk about next? Who should I interview? Please let me know on X. Did you enjoy this episode? If so, please leave a short review here Subscribe to Leveling Up on iTunes   Connect with Eric Siu:    Growth Everywhere Newsletter Single Grain - Eric's Marketing Agency Eric Siu on X Eric Siu on Instagram

    1 h 1 min

À propos

Leveling Up is a weekly interview series with entrepreneurs and marketers on the latest in business and marketing. Learn actionable strategies & tactics on how you can make your business grow and mistakes to avoid during your journey. Learn from individuals who have founded billion dollar companies to best-selling authors. Entrepreneur and host Eric Siu also shares insights and learnings along the way.

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