Reachmarketing

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Podcast Reachmarketing

We are a database marketing firm that leverages our extensive knowledge of data, technology, automation and audience development to build customized marketing solutions for our clients. We complete every project, meet every deadline and exceed every expectation. Our vast experience building complex omni-channel databases that integrate with various technology platforms and applications makes us a unique and valuable partner to our clients.

Épisodes

  1. 21/12/2020

    What Is A Lead Generation Strategy?

    The Internet has caused traditional marketing strategies such as direct mail, advertisements, and cold calls to become less effective over the last 20 years. B2B marketers have shifted marketing dollars to digital channels, which calls for more strategic ways of doing business. Sales funnels are also getting longer and more elaborate, and the B2B customer has evolved and become more proactive and less receptive to intrusive communication. All these developments call for a new approach to business marketing. Growing global competition and more informed customers make it harder to win over new customers. B2B marketers have more work cut out to bring in clients and build a stable sales cycle. One report shows that 98% of website visitors aren’t ready to buy, highlighting the challenge you face as a marketer. B2B lead generation is necessary to help your business attract a consistent flow of prospects into the sales funnel. A recent survey shows 61% of marketers consider generating traffic and leads as their top challenge. To overcome this challenge, you need a lead generation strategy. This post explores what B2B lead generation is, what it constitutes, and looks at tips to help you create the best plan. Understanding Lead Generation  It’s important to understand what lead generation entails before building a strategy. B2B lead generation is a process through which you first attract prospects to learn more about your products and services and then guide them through the sales funnel, with the end goal being converting them into customers. A sales funnel is the marketing term for the journey potential customers go through to make a purchase. There are generally three stages to a sales funnel, usually known as the top, middle, and bottom of the funnel. However, these stages may vary depending on a company’s sales model. Let’s take a look at an example of lead generation. You create a company website and want website visitors to become customers. You optimize your website for search engines so that potential customers can first find your site. Search engine results are your first connection and hopefully you appear on page one in the top positions which have the highest click-thru-rates. To learn more about

    7 min

À propos

We are a database marketing firm that leverages our extensive knowledge of data, technology, automation and audience development to build customized marketing solutions for our clients. We complete every project, meet every deadline and exceed every expectation. Our vast experience building complex omni-channel databases that integrate with various technology platforms and applications makes us a unique and valuable partner to our clients.

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