004. "Knowing what you don't know" with Niamh Cassidy

Welcome to the 4th episode of our podcast: Zero Calorie Marketing (A podcast for marketers by marketers)! In this episode, you'll hear from the Head of Content at Fidel: Niamh Cassidy. 

You'll find out how she got into the world of marketing. The everyday challenges she faces and how she copes with it all. 

The basic outline of her yet to be written first book, and her surprising hobby. And exactly how many eggs you can fit into your mouth? (don't say this podcast isn't super informative!) 

Highlights: Sometimes not knowing what you don't know is a blessing in disguise. 

The frustrations and ultimately freedoms of working in a startup, where you have a blank canvas to paint the future. 

How to place weight on opinions when multiple departments are involved.

The difficulties in creating a content calendar.

Tips on getting internal teams bought into content.

Often the best strategy is a priori and corrigible 

About us:

Niamh can be found here: https://www.linkedin.com/in/niamhcassidy1/

Suds is the founder of Interesting Content: http://interestingcontent.com 

Sabrina is co-host and Marketing associate at Interesting Content