33 min
10 New ROI’s: Guarantee sustainable commercial success Consumer Focus with Martin Newman
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- Business
Martin shares his 10 new ROIs that consider what truly matters to consumers and how businesses can proactively build lifetime value based on this framework.
My Ten New ROIs are:
1. Return on Inspiration – Setting our colleagues up for success
2. Return on Integrity – Building trust with our customers
3. Return on Inclusion – Creating a business that better reflects our customers
4. Return on Image – Demonstrating true social responsibility
5. Return on Intervention – Promptly resolving issues for customers
6. Return on Interaction – Being present where our customers want us to be
7. Return on Improvements – Shifting from mere transactions to becoming a service
provider
8. Return on Involvement – Increasing customer loyalty through personalised messaging
and engagement
9. Return on Insight – Leveraging actionable insights to improve performance rather than
just reporting data
10. Return on Innovation – Continuously advancing and improving our offerings at pace
These ten new ROIs focus on prioritising factors that drive customer satisfaction and loyalty, enabling businesses to evolve and thrive in today's dynamic market environment.
Martin shares his 10 new ROIs that consider what truly matters to consumers and how businesses can proactively build lifetime value based on this framework.
My Ten New ROIs are:
1. Return on Inspiration – Setting our colleagues up for success
2. Return on Integrity – Building trust with our customers
3. Return on Inclusion – Creating a business that better reflects our customers
4. Return on Image – Demonstrating true social responsibility
5. Return on Intervention – Promptly resolving issues for customers
6. Return on Interaction – Being present where our customers want us to be
7. Return on Improvements – Shifting from mere transactions to becoming a service
provider
8. Return on Involvement – Increasing customer loyalty through personalised messaging
and engagement
9. Return on Insight – Leveraging actionable insights to improve performance rather than
just reporting data
10. Return on Innovation – Continuously advancing and improving our offerings at pace
These ten new ROIs focus on prioritising factors that drive customer satisfaction and loyalty, enabling businesses to evolve and thrive in today's dynamic market environment.
33 min