#22 Sophie Lee - Brand Storytelling and The Marketing Secrets behind Dove, Brewdog & Billie Razors

On this episode we are unpacking the world of brand storytelling with a very special guest, Sophie Lee. Sophie is the director of Electric Peach, a Leeds-based brand storytelling consultancy that's on a mission to amplify the impact of purpose-driven businesses. As an award-winning journalist and brand strategist, Sophie helps companies discover their unique voice and connect with their audiences through the power of storytelling.

So whether you're a founder looking to grow your business or a marketer trying to cut through the noise, today's conversation is packed with insights on how to craft compelling stories, attract your perfect audience, and make a lasting impact.

In this episode we cover:

• Sophie’s journey in Marketing and becoming the Director of Electric Peach.
• What does ‘Storytelling’ actually mean and why it's a game-changer for brands today.
• Have you seen Storytelling evolve since you started in the industry?
• What are the secret ingredients that make a brand story truly compelling? 
• The fitness industry is super competitive— Sophie share’s her tips and insights on how fitness brands can use storytelling to create deeper connections with their audience and stand out in a crowded space.
• We hear the word "authenticity" thrown around a lot in marketing, but what does being authentic actually look like in storytelling? 
• So, once you’ve crafted this amazing story, how do you know if it’s actually working? What metrics or indicators should we be focussing on? 
• Some of the common mistakes Sophie has seen brands make when trying to tell their stories.
• Marketing on a global scale is a whole different ballgame—how do cultural differences come into play when storytelling internationally, and what should brands keep in mind?
• Trends or innovations in storytelling and what will be be shaping the future of marketing.

Resources: Linkedin: linkedin.com/in/sophieturton Website: https://electricpeach.co.uk/

Reach out to your host Olivia Stott: ⁠⁠⁠⁠⁠⁠⁠⁠⁠olivia@boss-digtial.co.uk⁠⁠⁠⁠⁠⁠⁠⁠⁠ LinkedIn: ⁠⁠⁠⁠⁠⁠linkedin.com/in/olivia-stott-170937248⁠⁠⁠⁠⁠⁠

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