37. Anthropology, leadership & building new ventures - Marianna Tarvainen

The Watchword Podcast

Marianna is an anthropologist who started her career in Marketing, she has forged a unique path combining the two disciplines leading her to her current role with Rainmaking Venture Studio.

So why anthropology? Well it’s largely because I came across Marianna's work which puts a modern spin on something that we automatically think of as ancient or traditional. The world of work fascinates me, the people, the environment, the dynamics, we are going through the latest iteration of human evolution and doing so through the internet, market trends, capitalism and COVID.

The dictionary defines anthropology as:

the study of human societies and cultures and their development.

And/or the study of human biological and physiological characteristics and their evolution.

Rainmaking Venture Studio partners with corporations to build startups to meet evolving consumer demands. It is a fascinating organisation and in Mariannas own words, she had no idea that the job she is doing now would exist two years ago.

It was great to talk to Mariannia, you can find her on LinkedIn and please do follow the podcast on Instagram, Facebook or LinkedIn.

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