#38: How To Launch A Product

So you’ve put all the hard work in to actually make your product, and now you’re ready to hit the launch button. With two product launches in as many weeks, Ashley & Paddy talk about some of the things they do before, during and after they launch a product. They discuss: announcing something before it's ready, lift pitches, how to contact PR people, creating press kits and landing pages, which are the best channels to launch your product via and keeping a product alive after launch.

• Girl With A Camera Email Course
• Moon Tunes - Kids Music Player for iPad
• Nathan Barry
• Product Hunt
• Dan Counsell's Articles on app marketing
• The App Launch Playbook