42. Building a community with ABM | Gong

In this episode of Let's talk ABM, Declan chats to Corrina Owens, Senior ABM Manager at Gong. Corrina is an award-winning ABMer who is now blazing a trail at Gong. A passionate Marketer, Corrina is all about building customer-centric programs with impactful account experiences and communities. Corrina has also recently been listed in the first-ever Future CMOs watch list by the Peak Community.

Here's what they cover:

- Why building a community is the next step in ABM

- How to achieve alignment with Sales

- What the hardest part of ABM is

- Corrina's advice for anyone launching an ABM program