A Slice Of - Packaging Design Slice Design

Branding & packaging design for Yakult & the benefits of using core assets consistently.



There are lots of brands that consumers associate with a recognisable delivery format.



The Coca-Cola bottle or the Tic Tac box for example. All of these formats have capitalised on this type of iconic packaging to create a strong brand identity and visual shortcut to the brand and help differentiate them from the competition.



If you’re the owner one of these unique little assets it’s always advisable to use it as part of your communication.



So this brings me neatly onto todays pack, Yakult.



Yakult is a brand that has built its identity around a very distinctive packaging format - the small, angular shot bottle. This unique asset has become synonymous with the Yakult brand, giving consumers an instantly recognisable visual cue. So why don't they use it?



Each week, ‘a slice of’, will take a look at a supermarket brand and critique the pack design to find out what works, or doesn’t. What makes you desire them, or even hate them? 

Importantly what makes us put them in our shopping basket!

I plan to keep the podcast to around five minutes each, and I’ll include some voice message comments that have been sent through about the packs from my LinkedIn page.

You can find our contact details below:

Alan Gilbody on Linkedin:
⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠https://www.linkedin.com/in/alangilbody/⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠

Slice Design Company website
⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠https://slicedesign.co.uk⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠

#packagingdesign #packdesign #packaging #branddesign #branding #yakult #probiotic #shots #health #drink

Branding & packaging design for Coca Cola Lemon & managing pack architecture with FMCG brands.



If your brand makes up a large chunk of Warren Buffett portfolio, chances are you’re doing something very right.



Coca-Cola is undoubtably the most recognised brand on planet Earth so if you launch a new flavour or make a change people are going to notice. It wasn’t that long ago That the portfolio had a revamp and a pretty robust new architecture was created in order to unify the range.



When this happens, it usually comes with a pretty tight brand guidelines dictate how new products are integrated and how flavour extensions are displayed. In essence, that is what the brand guidelines are for, to make a  Robust set of rules in order to reinforce the brand at every consumer Touchpoint.



That was until Coke decided to bring back the lemon flavour from the grave. This was originally a flavour extension consigned to the dustbin back in 2006. However the company has identified enough interest to relaunch  The pack and flavour in a completely new livery, which challenges the existing pack architecture.



Each week, ‘a slice of’, will take a look at a supermarket brand and critique the pack design to find out what works, or doesn’t. What makes you desire them, or even hate them? 

Importantly what makes us put them in our shopping basket!

I plan to keep the podcast to around five minutes each, and I’ll include some voice message comments that have been sent through about the packs from my LinkedIn page.

You can find our contact details below:

Alan Gilbody on Linkedin:
⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠https://www.linkedin.com/in/alangilbody/⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠

Slice Design Company website
⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠https://slicedesign.co.uk⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠

#packagingdesign #packdesign #packaging #branddesign #branding #cocacola #coke #drinks #carbonates #fizzy

Branding & packaging design for Tate & Lyle Golden Syrup and managing heritage with FMCG brands.



Every month, there is a rebrand posted on LinkedIn, that creates quite a lot of furore. This week, that brand in question was Tate & Lyles Golden Syrup. This rebrand is stripped back much of the instantly recognisable heritage, and the big question is does it work?



Each week, ‘a slice of’, will take a look at a supermarket brand and critique the pack design to find out what works, or doesn’t. What makes you desire them, or even hate them? 

Importantly what makes us put them in our shopping basket!

I plan to keep the podcast to around five minutes each, and I’ll include some voice message comments that have been sent through about the packs from my LinkedIn page.

You can find our contact details below:

Alan Gilbody on Linkedin:
⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠https://www.linkedin.com/in/alangilbody/⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠

Slice Design Company website
⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠https://slicedesign.co.uk⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠

#packagingdesign #packdesign #packaging #branddesign #branding #tate&lyle #golden #syrup #heritage #pedigree

Branding & packaging design for Tiffany & the importance of colour for FMCG brands.



The right use of colour in packaging can instantly guide consumers to a brand and convey key product qualities.



When used strategically and consistently, colour is an impactful visual shortcut that builds brand recognition.



In this podcast, we look at Tiffany and possibly the most efficient visual shortcut to your brand. Colour.



Each week, ‘a slice of’, will take a look at a supermarket brand and critique the pack design to find out what works, or doesn’t. What makes you desire them, or even hate them? 

Importantly what makes us put them in our shopping basket!

I plan to keep the podcast to around five minutes each, and I’ll include some voice message comments that have been sent through about the packs from my LinkedIn page.

You can find our contact details below:

Alan Gilbody on Linkedin:
⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠https://www.linkedin.com/in/alangilbody/⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠

Slice Design Company website
⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠https://slicedesign.co.uk⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠

#packagingdesign #packdesign #packaging #branddesign #branding #colour #colours #tiffany #beauty #premium

Branding and packaging design for plant-based desserts and the issues faced by FMCG brands extending into new sectors.



The world of plant-based foods has taken a bit of a pounding over the last couple of months.



Sales and consumer interest have both waned in the face of increased prices and market saturation of products.



Has the time come to take a slightly different approach with plant-based offerings? So today we're going to talk about that giant of indulgent, desserts, GU.

Each week, ‘a slice of’, will take a look at a supermarket brand and critique the pack design to find out what works, or doesn’t. What makes you desire them, or even hate them? 

Importantly what makes us put them in our shopping basket!

I plan to keep the podcast to around five minutes each, and I’ll include some voice message comments that have been sent through about the packs from my LinkedIn page.

You can find our contact details below:

Alan Gilbody on Linkedin:
⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠https://www.linkedin.com/in/alangilbody/⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠

Slice Design Company website
⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠https://slicedesign.co.uk⁠⁠⁠⁠⁠⁠⁠

#packagingdesign #packdesign #packaging #branddesign #branding #dessert #pudding #plantbased #food

Packaging design and advertising are two very different media. 



Clearly both have to be singing from the same brand hymn sheet with regards the tone of voice and visual aspect that are used.



As I’ve discussed before it’s incredibly important for brands to ensure consistency across all consumer touchpoints, but what happens when the pack design starts to mimic the behaviour of advertising or an instagram post? 



Can that ever work or is it simply the wrong canvas?



Today I want to discuss a piece of packaging that I feel suffers from this a little and in doing so dilutes the overall impact on the shelf, so this week will be looking at Ecover washing up liquid.

Each week, ‘a slice of’, will take a look at a supermarket brand and critique the pack design to find out what works, or doesn’t. What makes you desire them, or even hate them? 

Importantly what makes us put them in our shopping basket!

I plan to keep the podcast to around five minutes each, and I’ll include some voice message comments that have been sent through about the packs from my LinkedIn page.

You can find our contact details below:

Alan Gilbody on Linkedin:
⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠https://www.linkedin.com/in/alangilbody/⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠

Slice Design Company website
⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠https://slicedesign.co.uk⁠⁠⁠⁠⁠⁠

#packagingdesign #packdesign #packaging #branddesign #branding #srp #ecover #detergent #advertising #washingup