101 episodes

The Accounting Influencers podcast is for progressive accounting firms and the people that lead them, work in them and serve them. In each weekly episode, BD Academy founder and top accounting growth specialist Rob Brown interviews world class accounting leaders and global influencers about what makes the good accounting firms great and the good accountants world class.



Guests are either:



1. PRACTITIONERS: firm-wide leaders, managing partners, CEOs, seasoned rainmakers or top BD and marketing directors of larger accounting firms and the networks they are a part of.



2. THOUGHT LEADERS: accounting profession influencers, disrupters and thought leaders who advise, train, serve and speak into the accounting profession. Some are experts (commentators, authors, consultants). Others are in business (suppliers, vendors and partners to accounting firms).



Guests are asked questions such as:

✓ What makes the good accounting firms great?

✓ What do the progressive, thriving accounting firms do well?

✓ How are the top accounting firms standing out, winning work and achieving growth?

✓ What are the trends, stats and critical issues shaping larger accounting firms?

✓ What makes a top performer, work winner or promotable accountant in an accounting firm?



Topics discussed include growth, digital, legacy, value, leadership, succession, culture, BD, marketing, positioning, branding, differentiation, mindset, technology, recruitment, trends, disrupters and opportunities.



Show details here: https://bdacademy.pro/podcasts/



BD Academy founder Rob Brown works with larger accounting firms and sales-oriented accountants to increase their work winning or BD capability. His unique BD Academy program is a year long curriculum of inhouse training and work winning strategies that creates an army of confident, effective and strategic work winners in large accounting firms.



One top 40 accounting firm has just added £3m of new work from the BDA program (made up of advisory, compliance and cross-selling fees), which represents £20m+ in lifetime value to the firm. From their largely rural, agricultural and manufacturing client base, this represents a stellar impact on revenue.



For more about the BD Academy, and to set up a Possibility Chat with Rob to explore whether this might be a fit for you or your firm, go to https://bdacademy.pro/about/



Finally, if you’d like to be a guest on the Accounting Influencers podcast, or there’s someone you feel we should feature, connect with host Rob Brown on LinkedIn or Twitter @therobbrown.

Accounting Influencers Rob Brown

    • Careers
    • 4.9, 11 Ratings

The Accounting Influencers podcast is for progressive accounting firms and the people that lead them, work in them and serve them. In each weekly episode, BD Academy founder and top accounting growth specialist Rob Brown interviews world class accounting leaders and global influencers about what makes the good accounting firms great and the good accountants world class.



Guests are either:



1. PRACTITIONERS: firm-wide leaders, managing partners, CEOs, seasoned rainmakers or top BD and marketing directors of larger accounting firms and the networks they are a part of.



2. THOUGHT LEADERS: accounting profession influencers, disrupters and thought leaders who advise, train, serve and speak into the accounting profession. Some are experts (commentators, authors, consultants). Others are in business (suppliers, vendors and partners to accounting firms).



Guests are asked questions such as:

✓ What makes the good accounting firms great?

✓ What do the progressive, thriving accounting firms do well?

✓ How are the top accounting firms standing out, winning work and achieving growth?

✓ What are the trends, stats and critical issues shaping larger accounting firms?

✓ What makes a top performer, work winner or promotable accountant in an accounting firm?



Topics discussed include growth, digital, legacy, value, leadership, succession, culture, BD, marketing, positioning, branding, differentiation, mindset, technology, recruitment, trends, disrupters and opportunities.



Show details here: https://bdacademy.pro/podcasts/



BD Academy founder Rob Brown works with larger accounting firms and sales-oriented accountants to increase their work winning or BD capability. His unique BD Academy program is a year long curriculum of inhouse training and work winning strategies that creates an army of confident, effective and strategic work winners in large accounting firms.



One top 40 accounting firm has just added £3m of new work from the BDA program (made up of advisory, compliance and cross-selling fees), which represents £20m+ in lifetime value to the firm. From their largely rural, agricultural and manufacturing client base, this represents a stellar impact on revenue.



For more about the BD Academy, and to set up a Possibility Chat with Rob to explore whether this might be a fit for you or your firm, go to https://bdacademy.pro/about/



Finally, if you’d like to be a guest on the Accounting Influencers podcast, or there’s someone you feel we should feature, connect with host Rob Brown on LinkedIn or Twitter @therobbrown.

    Technological & Software Advances in the Accounting World

    Technological & Software Advances in the Accounting World

    Katie Thomas, CPA is a technology advisor and marketing consultant for professionals in the accounting industry. Katie empowers firms of all sizes to thrive in the age of digital disruption, through advanced marketing strategies, agile process development, and the implementation of intelligent software solutions.


    Katie has helped businesses worldwide foster an innovative corporate culture, grow their bottom line, and deliver exceptional client service through the adoption of emerging technologies. A rigorous approach to planning and execution promotes consistent, sustainable growth while avoiding short-term pitfalls typically associated with organizational change.


    Shownotes:


    Which country is leading the world with technology in the accounting world


    How being smart sometimes stops accountants from asking for help


    What future proofing an accounting firm looks like, particularly with technology


    The biggest performance challenge accounting firms have


    Specific criteria for onboarding, collaboration and practice management in accounting firms


    Combining disparate applications is overwhelming for many accounting firms


    How marketing connects the dots into accounting firm processes


    The biggest roadblock accounting firms have with allocating a marketing budget


    The number one difficulty CPAs and accountants have in differentiating themselves


    Considerations for corporate and personal branding in accounting firms


    All accountants already have a personal brand, but they are not doing one specific thing with it


    (https://bdacademy.pro/wp-content/uploads/2020/04/katie_thomas.png) When not working, you can find Katie hanging out with her husband Chad, taking a yoga class, riding her horse, or on a walk with her furbaby, Oscar. Contact Katie:


    Katie's website  (http://www.katiethomascpa.com)


    Katie on LinkedIn  (https://www.linkedin.com/in/katiethomascpa/)


    Email her (http://katie@katiethomascpa.com)


    Katie on Twitter (https://twitter.com/katiethomascpa)


    Phone number: 1 913 687 8072


     

    • 20 min
    How Accountants Can Help Their Clients With Exit Planning

    How Accountants Can Help Their Clients With Exit Planning

    (https://bdacademy.pro/wp-content/uploads/2020/04/christine-nicholson.png) Christine Nicholson co-founded Succession Plus UK to focus on Exit and Succession Planning, helping business owners get more from their life’s work. Starting from scratch, she built her consultancy and now transforms lives and businesses with a mix of straight talking advice, mentoring and empathy. Shownotes:


     


    In his spare time, which he has a bit more now his 3 boys are grown up, he enjoys travelling, cooking, messing about with classic and sports cars, and playing the guitar. Contact Ravi:


    www.rainsalestraining.com


    http://www.linkedin.com/in/ravi-fernandez-96860422


    Phone number: +44 020 3239 5058


    rfernandez@raingroup.com

    • 22 min
    Practice Management Improvement Tips for Accountants

    Practice Management Improvement Tips for Accountants

    Katie Thomas, CPA is a technology advisor and marketing (https://bdacademy.pro/wp-content/uploads/2020/04/Katie-Thomas-CPA.jpg) consultant for professionals in the accounting industry. Katie empowers firms of all sizes to thrive in the age of digital disruption, through advanced marketing strategies, agile process development, and the implementation of intelligent software solutions.


    Katie has helped businesses worldwide foster an innovative corporate culture, grow their bottom line, and deliver exceptional client service through the adoption of emerging technologies. A rigorous approach to planning and execution promotes consistent, sustainable growth while avoiding short-term pitfalls typically associated with organizational change.


    Shownotes:


    Which country is leading the world with technology in the accounting world


    How being smart sometimes stops accountants from asking for help


    What future proofing an accounting firm looks like, particularly with technology


    The biggest performance challenge accounting firms have


    Specific criteria for onboarding, collaboration and practice management in accounting firms


    Combining disparate applications is overwhelming for many accounting firms


    How marketing connects the dots into accounting firm processes


    The biggest roadblock accounting firms have with allocating a marketing budget


    The number one difficulty CPAs and accountants have in differentiating themselves


    Considerations for corporate and personal branding in accounting firms


    All accountants already have a personal brand, but they are not doing one specific thing with it


     


    When not working, you can find Katie hanging out with her husband Chad, taking a yoga class, riding her horse, or on a walk with her furbaby, Oscar. Contact Katie:


    Katie's website  (http://www.katiethomascpa.com)


    Katie on LinkedIn  (https://www.linkedin.com/in/katiethomascpa/)


    Email her (http://katie@katiethomascpa.com)


    Katie on Twitter (https://twitter.com/katiethomascpa)


    Phone number: 913.687.8072


    (https://bdacademy.pro/wp-content/uploads/2020/04/katie_thomas.png)


     

    • 20 min
    Tech Disruption – Making Your Accounting Firm Future Ready

    Tech Disruption – Making Your Accounting Firm Future Ready

    Ian Khan is the creator of the Future Readiness Score (FRS), a KPI (https://bdacademy.pro/wp-content/uploads/2020/04/ian-khan.jpg) he developed to help organizations counter disruption and become efficient, impactful and relevant in the future. He works with Private and Public sector organizations worldwide and is a leading thinker and industry advocate.


    Ian is a CNN featured Technology Futurist, 3 times TEDx Speaker, Director of highly acclaimed documentary “Blockchain City", Bestselling author of “7 Axioms of Value Creation”, and contributor to many publications including McGraw Hill and Forbes. He is also a founding member of the Government Experience (GX) initiative by the Prime Minister’s Office, UAE. Shownotes:


    Why hype vs reality is the key argument when talking about technology


    The greatest challenges facing accountancy today


    Accountancy has stayed much the same for 500 years


    The big drivers now changing the accountancy profession


    Why there is confusion over how blockchain and AI is evolving


    Insights on blockchain and AI from a technology futurist


    How movies are influenced by future technologies


    Shout out to Ian's Amazon backed documentary: AI = The Next Frontier


    Why graduates and millennials are less willing to work for accounting firms


    The expectations that clients now have from accounting firms


    Why accounting firms need to think differently for better client engagement


    The need for accountancy firms to invest in new technologies


    There's a cultural revolution taking place in accounting firms to attract talent


    Why accountants are some of the smartest people on the planet but need to change


    What future readiness looks like for accounting firms


    How technology is changing exponentially and not linearly for accounting firms


    Why accountants need to take more risks than they have traditionally done


    (https://bdacademy.pro/wp-content/uploads/2020/04/ian_khan.png)


    In his spare time, Ian enjoys reading (although that’s an on the job requirement), shooting, enjoying nature. He enjoys filmaking and directing. Currently his time is taken up by working on two films “AI – The Next Frontier” and “GX Now – Government Experiences Worldwide”. Contact Ian:


    Ian's website  (http://WWW.IANKHAN.COM)


    Ian's LinkedIn  (https://www.linkedin.com/in/iankhanfuturist/)


    Email him (IAN@IANKHAN.COM)


    Ian on Twitter (https://twitter.com/IanKhanFuturist)


    Phone number: +16478020355

    • 20 min
    Business Development Challenges for Top Accounting Firms

    Business Development Challenges for Top Accounting Firms

    (https://bdacademy.pro/wp-content/uploads/2020/04/ravi-fernandez.jpg) Ravi Fernandez is the CEO of the Rain group UK and Ireland. His passion for development comes from a secondment early on is his career sparking an interest in how developing people can impact organisations. He has over 30 years of business experience with a focus on driving performance and growth.


    Since setting up a training consulting business and being a COO at a learning and development company he has now transitioned into business growth with RAIN. Shownotes:


    The two reasons why accounting firms must differentiate


    Why technical competence alone is no longer enough for accountants


    The #1 key to accounting firm growth


    Why some accounting firms are reluctant to talk about sales


    A better definition of selling that should excite accounting professionals


    What accountants can learn from other industries to be more effective


    Are accountants really open to learn strategies for business development, sales and marketing?


    What accounting firms must do to keep up with rising client expectations


    What stops many accounting firms from growing and gets them stuck in the comfort zone


    The one thing that far outweighs technical aptitude for ambitions accountants


    What good training looks like in an accounting firm


    The most important factor in standing out as an accounting firm


    Can taking advice from a non-accountant benefit an accounting firm?


    The best questions for accounting firm leaders to see growth potential and current drawbacks


    Ravi’s best words of encouragement for accounting firms and those who work in them


    (https://bdacademy.pro/wp-content/uploads/2020/04/ravi_fernandez.png)


    In his spare time, which he has a bit more now his 3 boys are grown up, he enjoys travelling, cooking, messing about with classic and sports cars, and playing the guitar. Contact Ravi:


    www.rainsalestraining.com


    http://www.linkedin.com/in/ravi-fernandez-96860422


    Phone number: +44 020 3239 5058


    rfernandez@raingroup.com

    • 24 min
    Marketing & Pricing Mistakes Made by Accounting Firms

    Marketing & Pricing Mistakes Made by Accounting Firms

    (https://bdacademy.pro/wp-content/uploads/2020/03/robin-waite.jpg) Robin Waite is a business coach and author of Take Your Shot. He works with accounting firms and the small businesses they serve, specialising in marketing, pricing and productising. Shownotes:


    Why accounting is a better profession to be in today than ever before


    How unregulated accountants operating in the market are potentially dangerous specially to small businesses


    How some accountants are crossing over to consultancy in the accountancy field


    The mistake accountants make when trying to coach or advise business clients


    The PITAF scale explained and how it helps with generating accounting firm revenue


    How the wrong kind of clients can take up a disproportionate amount of support time for accounting firms


    The #1 reason why accounting firms should qualify their clients before taking them on


    Why benchmarking competitor pricing is a huge mistake for accountants


    How charging higher fees actually takes out some of an accounting firm's competition


    The benefits to accounting firms of productising their services into deliverable packages offered to clients in order to qualify


    What's wrong with the word 'marketing'


    What makes referrals the #1 new business source for accountants


    The big marketing tool that is overlooked by most accounting firms


    Accountants - why focusing on your website might not be the best idea


    Why cash flow actually isn't the biggest problem for small businesses


    What an accounting firm should invest in if it has some cash in the bank


    The critical difference between coaching and mentoring


    How coachable are accountants compared to other professionals?


    The one thing that stops many business owners being more courageous


    (https://bdacademy.pro/wp-content/uploads/2020/03/robin_waite.png) Outside work, Robin loves surfing and road cycling. A keen DIY enthusiast, he has a goal to help remove 100kg of plastic from the World’s Oceans via a charity he supports – 4Ocean. Contact Robin here:


    Phone: (44) 7980305728


    Check out his website here (https://robinwaite.com)


    Email him (http://robin@robinwaite.com)

    • 20 min

Customer Reviews

4.9 out of 5
11 Ratings

11 Ratings

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