ActiveGrowth Podcast - Digital Marketing for Self Made Entrepreneurs Shane Melaugh

Things are changing, mostly for the worse. But what can we do, as entrepreneurs, to keep the economy going and to step in with services, products and solutions where new needs arise? Times of change are always difficult, but they're also always times of great opportunity. In this episode, we discuss what such opportunities are and where entrepreneurs can step up and do their part.
Blog post: https://activegrowth.com/crisis-opportunities/

Links & resources: https://activegrowth.com/recession-proof-strategies/
Why do some businesses fold immediately when there's economic trouble, while others sail through seemingly unharmed? What strategies can entrepreneurs employ in these times of uncertainty, to not only make it through but even gain an advantage? In this episode, Shane Melaugh and Oliver Cowlishaw explore these topics.

Counterintuitively, a crisis like the one we find ourselves in is the perfect time to invest in yourself and double down on your good habits.
In this episode we take a deep dive into what entrepreneurs can do right now, to take care of their "basics", become more focused and more capable, and ultimately not only survive but thrive in difficult times.
Links and resources: https://activegrowth.com/personal-strength/

Article and resources: https://activegrowth.com/covid-intervention/
Timestamps:
00:33 - My experience building a business during a recession.
02:40 - Prepare to get uncomfortable. And make it count.
06:19 - Use strategic pessimisim & raise your standards when evaluating new business ideas.
09:49 - The opportunities lie in counter-intuitive action.
12:59 - Now is the time to do "local good".
16:42 - My filter bubble has been doing great. Yours?

Article with resources and links: https://activegrowth.com/covid-intervention/
Timestamps:
00:48 - Who this is made for.
04:15 - Calculate your "runway score".
08:41 - If you have a high runway score: play the long game.
13:06 - If you have a low runway score: ​what tradeoffs to make.
17:19 - Identify & take action on leverage points in your business.
21:04 - 80/20 your offers for a time of crisis.
22:33 - How to online-ify an offline business.

What is ethical in marketing? Are you scamming your customers if you use a pre-recorded webinar? Is it mean to use pop-ups all over your website? What's the deal with selling products that aren't even ready yet? What does it mean to be ethical? Find the answers in this episode! 
Show notes: https://activegrowth.com/ethical