#ADDAZERO Business Challenge

Jay Allen
#ADDAZERO Business Challenge

Are you a business owner who dreams of buying your forever dream home, regularly taking extensive exotic holidays whilst your business continues to reward you with the level of income you and your family deserve? Then your in the right place! We've made it our MISSION to help and support 1,000,000 Business owners/entrepreneurs to Significantly and Sustainably SCALE them and their business with the ultimate aim to #ADDAZERO to YOUR Personal Disposable Income. Welcome to the #ADDAZERO Business Podcast, YOUR guide to SCALE YOUR business.

  1. 15 JAN

    Ep 61 From Overworked to Optimised: How to Stop Being the Bottleneck in Your Business

    Description: Discover the Path to Sustainable Business Growth with Our Free Scale Audit: https://www.addazero.co.uk/free-scale-audit/  Episode Overview:  Welcome to Episode 61 of the #ADDAZERO Podcast! In this episode, we’re diving deep into a concept inspired by Michael Gerber’s book The E-Myth: the distinction between working in your business and working on your business. Many entrepreneurs, even those with established teams, find themselves stuck in the day-to-day operations, unintentionally becoming a bottleneck for their business’s growth. I’ll share the story of a business owner who faced this challenge and how we helped them transition from being integral to their business’s daily operations to empowering their team to take the reins. We’ll explore why it’s essential to prioritise your personal and professional development and how to create space to focus on the big picture. In this episode, we will cover:  The hidden costs of being too involved in your business’s daily operations. Why defining your “redundancy date” is key to scaling sustainably. The transformative power of shifting from “how will we do this” to “who will do this.” How prioritising yourself can lead to better business decisions and outcomes. A practical exercise to identify what makes your VIP clients stand out—and how to apply that same VIP treatment to yourself and your business. By the end of this episode, you’ll have actionable insights to step back, rethink your role, and create a more autonomous and scalable business. Let’s redefine success and put you back in the driver’s seat of your entrepreneurial journey. We’d love to hear your thoughts and key takeaways from this episode! Share your experiences or any questions you might have — let’s continue the conversation. Website: https://www.mytruenorth.biz/  Instagram: https://www.instagram.com/mytruenorthuk/   Facebook: https://www.facebook.com/MyTrueNORTHUK/  LinkedIn: https://www.linkedin.com/company/mytruenorth/  Keywords:  working on your business, working in your business, redundancy date, scaling sustainably, business bottlenecks, team empowerment, prioritising growth, entrepreneurial mindset, business scalability, VIP client strategy, business growth strategy, overcoming challenges in business, effective team leadership, business scaling techniques, entrepreneur success strategies

    22 min
  2. 8 JAN

    Ep 60 From Good to Great: The Power of Service and Delivery Excellence

    Description: Discover the Path to Sustainable Business Growth with Our Free Scale Audit: https://www.addazero.co.uk/free-scale-audit/  Episode Overview:  Welcome to Episode 60 of the #ADDAZERO Podcast! In this episode, we explore the often overlooked but crucial aspect of business: service and delivery. As your business grows, ensuring that your service delivery meets expectations can make all the difference. But how do you know if you’re getting it right? Together, we’ll look into the importance of delivering exceptional service and how it directly impacts your customers, your brand, and your growth. I’ll share why service is more than just a transaction and how it influences customer loyalty, satisfaction, and overall business success. From setting clear expectations to fine-tuning your delivery, this episode will give you practical steps to elevate your service and create a lasting impression on your customers. In this episode, we’ll cover: The vital role of service in building customer trust and loyalty How clear communication and setting expectations lead to a better customer experience The impact of consistent service delivery on your brand’s reputation How to address service gaps and improve delivery processes for long-term success Real-life examples of businesses that excelled by focusing on service quality By the end of this episode, you’ll feel more equipped to refine your service strategy, build stronger relationships with your customers, and ensure that your business is delivering on its promises. We’d love to hear your thoughts and key takeaways from this episode! Share your experiences or any questions you might have — let’s continue the conversation. Website: https://www.mytruenorth.biz/  Instagram: https://www.instagram.com/mytruenorthuk/   Facebook: https://www.facebook.com/MyTrueNORTHUK/  LinkedIn: https://www.linkedin.com/company/mytruenorth/  Keywords:  service excellence, customer loyalty, service delivery, business growth, brand reputation, communication with customers, customer experience, service quality, improving delivery, business success tips, customer-focused strategy

    23 min
  3. 1 JAN

    Ep 59 Recruit, Retain, Reward: Building a Team of Superheroes

    Discover the Path to Sustainable Business Growth with Our Free Scale Audit: https://www.addazero.co.uk/free-scale-audit/ Episode Overview: Welcome to the #ADDAZERO Podcast! In this episode, we delve into the critical aspects of recruiting, retaining, and rewarding staff in businesses of all sizes. As a business owner dedicated to significant and sustainable growth, understanding these elements is crucial for your success. Join me, Jay Allen, as we explore how to create an environment where employees thrive and contribute to your company's scalability. In this episode, we'll cover: The surprising reasons why employees leave their jobs (hint: it's not always about the work itself) Key findings from a study on what makes a workplace truly great Practical strategies for creating a positive work culture that fosters loyalty and productivity The truth about salary and its role in employee satisfaction Real-world case studies of successful employee engagement and retention How to implement a "Recruit, Retain, Reward" strategy in your business By the end of this episode, you'll have actionable insights to transform your approach to staffing, creating a workplace that not only attracts top talent but also nurtures and retains it. Learn how to build a team of "superheroes" that will help you achieve that coveted #ADDAZERO results and contribute to our mission of eradicating unemployment through sustainable business growth. We’d love to hear your thoughts and key takeaways from this episode! Share your insights, experiences, or questions with us!  Website: https://www.mytruenorth.biz/  Instagram: https://www.instagram.com/mytruenorthuk/   Facebook: https://www.facebook.com/MyTrueNORTHUK/  LinkedIn: https://www.linkedin.com/company/mytruenorth/

    24 min
  4. 25/12/2024

    Ep 58 Dissecting the Data: Proven Steps to Measure and Scale Business Success

    Discover the Path to Sustainable Business Growth with Our Free Scale Audit: https://www.addazero.co.uk/free-scale-audit/ Welcome to Episode 58 of the #ADDAZERO Podcast! In this episode, I explore the vital role that numbers play in shaping your business’s success. It’s easy to feel overwhelmed by data, but are you focusing on the metrics that truly matter? Together, let’s uncover how understanding your numbers can guide you towards sustainable growth and lasting success. I’ll share why some businesses struggle despite impressive figures and show you how to identify the key metrics that truly drive progress. This isn’t about chasing every number — it’s about using the right ones to make informed, confident decisions for your future. In this episode, we’ll cover: The importance of knowing your numbers and what they really mean How to focus on key metrics that align with your goals and values Why tracking every metric can do more harm than good Simple steps to create a more effective, numbers-driven strategy Lessons from real businesses that unlocked growth by focusing on the right data By the end of this episode, you’ll feel more confident about the numbers driving your business and ready to take practical steps towards a more purposeful and scalable future. We’d love to hear your thoughts and key takeaways from this episode! Share your insights, experiences, or questions with us!  Website: https://www.mytruenorth.biz/  Instagram: https://www.instagram.com/mytruenorthuk/   Facebook: https://www.facebook.com/MyTrueNORTHUK/  LinkedIn: https://www.linkedin.com/company/mytruenorth/  Keywords: business metrics, data-driven decisions, scaling your business, entrepreneurial success, key metrics for growth, sustainable growth strategies, business alignment, tracking business data, performance improvement, business success tips, numbers in business, scaling smarter

    23 min
  5. 18/12/2024

    Ep 57 Mastering Sales as a Service: Building Sustainable Customer Relationships

    Want to Win One of 20 Prizes? We’re celebrating with a competition! Here’s your chance to win premium headphones, sleek earbuds, loop earplugs, or Audible copies of ⁠⁠#AddAZero⁠⁠: Establishing Basecamp! Here’s how to enter: ✅ Listen to the first three episodes. ✅ Answer these three questions: 1. What does Delboy say? 2. Where is Gary's business based? 3. What is the name of the stressed female business owner? ✅ Email your answers to ⁠⁠Podcast@mytruenorth.biz⁠⁠. The draw will take place live on Christmas Day, 25th December, so stay tuned to see if you’re one of the lucky winners! ---- Discover the Path to Sustainable Business Growth with Our Free Scale Audit: https://www.addazero.co.uk/free-scale-audit/ ---- Episode Overview: Welcome to Episode 57 of the #ADDAZERO Podcast! In this episode, I dive deep into the rhythm of sales, exploring how to transform a sales process into a smooth, repeatable, and scalable system. Forget the pressure of hitting arbitrary numbers — this episode is all about understanding the true mechanics of sales and how to build genuine, service-driven relationships with your customers. I break down how sales and marketing should work hand in hand, but emphasise that successful sales go beyond a simple transaction. It's about understanding your customer's needs, asking the right questions, and positioning your offering in a way that serves their deeper needs, both now and in the long term. In this episode, we’ll cover: The critical role of information gathering in sales How to understand your customer's journey and needs The importance of asking the right questions to drive the sale Overcoming the fear and uncertainty when discussing pricing Shifting from a "win-win" mindset to "sales as a service"  By the end of this episode, you'll be ready to implement a sales process that not only brings in more revenue but does so with confidence and clarity — driving sustainable, long-term business growth. We’d love to hear your thoughts and key takeaways from this episode! Share your insights, experiences, or questions with us!  Website: https://www.mytruenorth.biz/  Instagram: https://www.instagram.com/mytruenorthuk/   Facebook: https://www.facebook.com/MyTrueNORTHUK/  LinkedIn: https://www.linkedin.com/company/mytruenorth/  Keywords: sales process, business sales, customer journey, sales strategy, information gathering, selling with confidence, win-win outcomes, sales as a service, marketing and sales, closing the sale, sales training, pricing confidence, sustainable growth, entrepreneurial sales tips, business success, sales tactics

    19 min
  6. 11/12/2024

    Ep 56 The Truth About Marketing: How to Attract the Right Audience and Scale Your Business

    Want to Win One of 20 Prizes? We’re celebrating with a competition! Here’s your chance to win premium headphones, sleek earbuds, loop earplugs, or Audible copies of ⁠⁠#AddAZero⁠⁠: Establishing Basecamp! Here’s how to enter: ✅ Listen to the first three episodes. ✅ Answer these three questions: 1. What does Delboy say? 2. Where is Gary's business based? 3. What is the name of the stressed female business owner? ✅ Email your answers to ⁠⁠Podcast@mytruenorth.biz⁠⁠. The draw will take place live on Christmas Day, 25th December, so stay tuned to see if you’re one of the lucky winners! ------ Discover the Path to Sustainable Business Growth with Our Free Scale Audit: ⁠⁠https://www.addazero.co.uk/free-scale-audit/⁠⁠  —--- Episode Overview Welcome to Episode 56 of the #ADDAZERO Podcast! I'm your host, Jay Allen, and today we’re diving into the crucial role marketing plays in scaling your business. Marketing isn’t just about promoting products — it’s about creating a sustainable, scalable growth strategy. In this episode, I’ll be sharing some key insights on how to structure your marketing for business growth, ensuring you’re reaching the right audience and effectively allocating your marketing budget. I’ll also explain how to scale your marketing strategies alongside your business growth and why having a clear marketing vision will keep you on track. I’ll be covering: Building a strong marketing foundation for growth Creating targeted marketing strategies Structuring marketing for maximum ROI Effective budgeting and resource allocation Scaling marketing alongside business expansion By the end of this episode, you’ll have actionable steps to develop a marketing plan that supports long-term success and growth for your business. We’d love to hear your thoughts and key takeaways from this episode! Share your insights, experiences, or questions with us!  Website: https://www.mytruenorth.biz/  Instagram: https://www.instagram.com/mytruenorthuk/   Facebook: https://www.facebook.com/MyTrueNORTHUK/  LinkedIn: https://www.linkedin.com/company/mytruenorth/  Keywords:business marketing, business growth, scaling your business, marketing strategy, target audience, marketing ROI, marketing budgeting, scaling marketing efforts, business strategy, sustainable business, business success, marketing fundamentals, entrepreneurial growth, marketing tips, business scaling

    22 min
  7. 04/12/2024

    Ep 55 Making Yourself Redundant: The Key to Scaling Your Business

    Want to Win One of 20 Prizes? We’re celebrating with a competition! Here’s your chance to win premium headphones, sleek earbuds, loop earplugs, or Audible copies of ⁠#AddAZero⁠: Establishing Basecamp! Here’s how to enter: ✅ Listen to the first three episodes. ✅ Answer these three questions: 1. What does Delboy say? 2. Where is Gary's business based? 3. What is the name of the stressed female business owner? ✅ Email your answers to ⁠Podcast@mytruenorth.biz⁠. The draw will take place live on Christmas Day, 25th December, so stay tuned to see if you’re one of the lucky winners! ------ Discover the Path to Sustainable Business Growth with Our Free Scale Audit: ⁠https://www.addazero.co.uk/free-scale-audit/⁠  —--- Episode Overview: Welcome to Episode 55 of the #ADDAZERO Podcast! I’m your host, Jay Allen. In this episode, we dive deep into the power of business structure and how it impacts your growth and freedom as an entrepreneur. If you’ve been feeling overwhelmed and stuck in the day-to-day operations of your business, this episode is for you. We’ll explore how reviewing and redefining your structure can free up your time, empower your team, and enable you to focus on what truly matters for scaling your business. By the end of this episode, you’ll understand the importance of creating a business structure that not only supports but drives sustainable growth. We’ll also share actionable strategies to help you step back from the daily grind, delegate effectively, and build a structure that empowers your team to make decisions and take ownership. What you’ll learn in this episode: - The key to freeing yourself from your business through effective structure - Why reviewing and adjusting your business structure is crucial for long-term growth - How empowering your team and delegating responsibilities boosts productivity and creativity - The difference between becoming redundant in your business and exiting entirely - Actionable tips for creating more time to focus on strategic thinking and business expansion - The power of periodically reviewing your business structure to stay ahead of challenges We’d love to hear your thoughts and key takeaways from this episode! Share your insights, experiences, or questions with us!  Website: https://www.mytruenorth.biz/  Instagram: https://www.instagram.com/mytruenorthuk/   Facebook: https://www.facebook.com/MyTrueNORTHUK/  LinkedIn: https://www.linkedin.com/company/mytruenorth/  business structure, entrepreneurship, business growth, delegation, empowerment, team management, scaling, strategic thinking, business freedom, time management, sustainable growth, leadership, team ownership, business owner, delegation strategies, business review, empowering employees, entrepreneur challenges

    19 min

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About

Are you a business owner who dreams of buying your forever dream home, regularly taking extensive exotic holidays whilst your business continues to reward you with the level of income you and your family deserve? Then your in the right place! We've made it our MISSION to help and support 1,000,000 Business owners/entrepreneurs to Significantly and Sustainably SCALE them and their business with the ultimate aim to #ADDAZERO to YOUR Personal Disposable Income. Welcome to the #ADDAZERO Business Podcast, YOUR guide to SCALE YOUR business.

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