#ADDAZERO Business Challenge Jay Allen

7 years in the making, almost three years of testing and implementation. Then COVID-19, Global Lockdown and a visit to Tony Robbins!

This is the news so many business owners in the UK have been waiting for! And, I'm DELIGHTED to share that the wait, is almost over.

In today's episode, we reveal the journey we've been on, in sharing the #ADDAZERO content over the past 2-3 years, and how it sometimes takes a proper size 12 KUTA to step back, and look at the bigger picture!


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The Get BIG or Go Home Principles

Welcome to another exciting episode of #ADDAZERO, the podcast that empowers you to think big and achieve transformative outcomes.

In today's episode, we dive into the #ADDAZERO Get Big or Go Home principles, exploring the mindset and strategies needed to accelerate growth and unlock your hidden potential.

We'll delve into the science behind visualization, the power of embracing discomfort, the importance of collaboration and iteration, and the impact of setting audacious goals.

Are you ready to #ADDAZERO to your aspirations, efforts, and outcomes?

Then listen in as we explore these principles and inspire you to break free from limitations, think big, and achieve extraordinary results.

Key topics


The importance of thinking beyond goals and embracing discomfort

Familiar thinking patterns and their limitations

The power of mental rehearsal and visualization

Shifting perspective to future-oriented thinking

Unlocking hidden potential through thinking big

Neuroscientific evidence and success stories

Elon Musk, Jim Carrey Steve Jobb's all who achieved success through audacious thinking

The significance of setting audacious goals

Edwin Locke's goal-setting theory and the impact of specific challenging goals

How audacious health goals can increase adherence to healthier behaviour

The role of discomfort in personal and professional growth

The connection between discomfort and long-term achievement

The concept of the learning zone and its relationship to growth and innovation

Success stories and the impact of pushing beyond comfort

Breaking free from current time thinking and limitations

The brain's potential for growth and adaptability

The importance of venturing into uncharted territory

Common concerns that hinder big thinking

Strategies to challenge and overcome self-imposed boundaries

Collaboration and iteration as catalysts for innovation

The role of mirror neurons and collaboration in effective communication

The benefits of diverse collaboration and its impact on success

The transformative power of continuous iteration and adaptation

The importance of quick testing, feedback, and adapting for innovation

Avoiding sunk costs and optimizing resources through iterative thinking

The concept of failing fast and learning from failures

Don't forget to subscribe and share this podcast with your friends. Let's #ADDAZERO together!


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Welcome back to another episode of #ADDAZERO, the podcast where we dive deep into the world of scaling up businesses for tremendous success. Today we have a fascinating episode lined up for you as we unpack the Scaleup Scorecard and explore the key factors that can make or break your business.

In this episode, we'll be delving into the importance of building a world-class business with significant scale opportunities, and how to identify hidden opportunities and vulnerabilities within your own organization using the ADDAZERO scorecard. We'll also be sharing a personal story that highlights the impact of unexpected closures and the need to understand the reasons behind them.

But that's not all! We'll be unveiling an exciting research plan where we analyze data from 150 national businesses that experienced significant growth, only to eventually fail. Discover the secrets to sustainable success and learn from the mistakes of others.

Throughout this episode, we'll be exploring the three floors of business success. We'll discuss the importance of a consistent business plan, finding the right balance between people, systems, and processes, and remaining people-centric in decision-making and customer experience.

Key Topics Covered


Importance of creating a world-class business with significant and sustainable scale opportunities
Understanding the potential for growth and expansion
Maximizing opportunities for scalability in business operations
Introduction of the ADDAZERO scorecard tool
Identifying hidden opportunities and vulnerabilities within a business
Assessing the overall health and growth potential of a business
A personal story about the impact of Woolworths' closure
Demonstrating the need to understand the reasons behind business decisions
Highlighting the importance of adaptability and resilience in the face of challenges
Development of a research plan to analyze data from failed businesses
Analyzing the factors that led to the failure of 150 national businesses
Identifying common pitfalls and challenges in scaling up businesses
The three flaws within business growth
Consistent business planning and strategy development
Finding the right balance between people, systems, and processes
Prioritizing people-centric decision-making and customer experience

As we near the end of the episode, we want to take a moment to thank all of our amazing listeners for their continuous support. Your feedback, comments, thoughts, and suggestions are invaluable to us. Don't hesitate to reach out to us via email, as we'd love to hear from you.

If you haven't already, be sure to subscribe to the ADDAZERO podcast on your favourite platform so you never miss an episode.

And remember, sharing is caring! Share this podcast with your colleagues and business network to help spread the word.

Sit back, relax, and get ready for an insightful episode as we dive deep into the Scaleup Scorecard.

Let's ADDAZERO to your business success, grab your Scorecard report HERE



Brought to you by My TrueNORTH - The UK's leading Ethical Coaching Company. As part of our mission to eradicate unemployment in the UK, by enabling business owners to significantly and sustainably scale up their businesses. That collectively, we can create more new roles, than there are those ACTIVELY seeking employment.

Are YOU ready to #ADDAZERO?


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Cracking the Code of the Numbers Game


In today's episode, titled "The Game of Business," we delve deep into the world of numbers and how understanding them can make or break your success.

It's time to level up your game as we explore the crucial metrics for sustainable small business growth.

We'll uncover the power of revenue and profit margins, discover the importance of customer acquisition cost (CAC) and customer lifetime value (CLTV), and learn how to navigate the waters of cash flow, inventory turnover, customer churn, and retention rates.

But it doesn't stop there. We'll also dive into the finer details, exploring gross and net profit margins by product and service, as well as understanding return on investment and breakeven points. These key metrics are the foundation for informed decision-making, resource optimization, and strategic planning.

If you've ever felt overwhelmed by the numbers behind your business or wondered if you're making the right financial choices, this episode is for you. Don't let a lack of understanding hold you back from achieving your full potential.

Key topics covered


Introduction to the importance of numbers in the game of business
Exploring key metrics for sustainable small business growth
Revenue and profit margins
Customer acquisition cost (CAC) and customer lifetime value (CLTV)
Cash flow
Inventory turnover
Customer churn and retention rates
Gross and net profit margins by product and service
Return on investment and breakeven points
The consequences of failing to measure and understand critical numbers
Misguided decisions
Financial instability
Stagnation
Inefficient resource allocation
Lack of focus
The benefits of strategic focus on critical metrics
Informed decision-making
Resource optimization
Agile adaptation
Financial resilience
Strategic planning

As this enlightening episode comes to a close, we invite you to share your thoughts, comments, and suggestions with us.

Send an email to podcast@myTrueNORTH.biz.And don't forget to subscribe to our podcast on your chosen platform. By subscribing, you'll never miss an episode packed with valuable insights and strategies that will help you add a zero to your business.

Remember, sharing is caring. If you find this episode valuable, share it with your colleagues and business network. Together, we can create a community of entrepreneurs who are armed with the knowledge and tools needed to thrive.

All as part of our mission to eradicate unemployment in the UK. By supporting business owners to significantly and sustainably scale up their businesses. That collectively, we can create more new roles, than there are those actively seeking employment.

Have YOU got what it takes to #ADDAZERO?


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Welcome to a completely 'different' episode of #ADDAZERO!

In today's #ADDAZERO Insights episode, we are going to dive deep into the world of brainstorming winning moves for your business.

Get ready to unlock those big ideas and opportunities that have been lingering in the back of your mind. We all have our fair share of ideas that we've discussed but haven't acted upon yet. Life gets busy, and sometimes the timing just doesn't feel right.

But here's the thing – those ideas could be game-changers for your business, and it's time to give them the attention they deserve.

In this episode, we'll explore different strategies and methods to help you turn those ideas into winning moves. We'll be referencing the incredibly powerful book called '#ADDAZERO - Scale to Summit' which provides invaluable insights into achieving scalable growth.

Our focus today is on establishing a strong foundation, exploring different models and strategies, and aligning your visions, values, and culture with your long-term goals.

We'll discuss the three fundamental elements needed to run a successful business: marketing, sales, and operations.

But that's not all – we'll also touch upon the importance of creating a solid team, whether that's through hiring new employees or outsourcing certain tasks.

Financial management, especially monitoring cash flow, will be emphasized as a critical aspect of scaling up your business.

We'll delve into the art of identifying untapped areas within your business, removing barriers that prevent prospects from becoming customers and uncovering new revenue opportunities through partnerships and cross-promotions.

And as always, we'll share insights from the Addazero Community, where business owners can come together, learn from one another, and share their experiences.

So, if you're ready to brainstorm those winning moves and take your business to new heights, this episode is for you.

Let's #ADDAZERO together!

To join our thriving #Entrepreneur community of other like-minded business owners, simply visit: https://www.facebook.com/groups/MTNAddAZero




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Welcome back to another exciting episode of #ADDAZERO! In today's episode is all about the valuable lessons I learned from the one and only Tony Robbins. If you're a fan of personal growth and eager to address your limiting beliefs, then you're in for a treat.

I'll be sharing three powerful lessons inspired by Tony Robbins and other exceptional presenters that have truly transformed the way I approach life and business. We'll dive deep into the importance of managing our emotions and energy, and how our mindset directly impacts the impact we have on the world.

But it doesn't stop there. We'll also discuss the significance of prioritizing self-care in order to be of service to others. It's a common phenomenon for us to feel motivated to make changes after attending a life-changing event or listening to an inspiring podcast, only to lose that drive when life gets busy. We'll explore why this happens and why putting personal development on the back burner can actually hinder our progress for years.

During the conference I attended, there was a three-hour ritual to delve into habit change and ensure that the lessons learned became ingrained in our daily routines. The conference was a whirlwind of emotions, highlighted by an ironic final song, suggesting that life would never be the same again.

But that's exactly what we're aiming for! We want to show up every day as a different person, with a different mindset and intent. It's about shedding the limiting beliefs that held us back before and embracing a new way of being. It's about giving 100% to ourselves and in turn, being able to give 100% to others without burning out.

We'll also explore the transformative impact of the UPW event, the unconventional digital experience that challenged our perception of what a conference could achieve. From interactive elements like an app, kinesthetic items, and a workbook, to the powerful connections and networking opportunities with thousands of like-minded individuals, the conference was a game changer.

I'm excited to share my insights on sustainable business growth and unlocking untapped potential. We'll discuss the importance of finding what sets your business apart, shifting from price competition to providing real value, and stepping into your full potential as a business owner. It's time to break free from limiting beliefs and forge ahead toward new heights of success and recognition.

So grab your headphones, tune in, and let's dive into these life-altering lessons together. Don't forget to book a virtual coffee with me, as I'm eager to connect and help you unlock your full potential. Get ready to #ADDAZERO and transform your life and business!


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