#ADDAZERO Business Challenge

Jay Allen
  • 5.0 (1)
  • ENTREPRENEURSHIP
  • UPDATED WEEKLY
#ADDAZERO Business Challenge

Are you a business owner who dreams of buying your forever dream home, regularly taking extensive exotic holidays whilst your business continues to reward you with the level of income you and your family deserve? Then your in the right place! We've made it our MISSION to help and support 1,000,000 Business owners/entrepreneurs to Significantly and Sustainably SCALE them and their business with the ultimate aim to #ADDAZERO to YOUR Personal Disposable Income. Welcome to the #ADDAZERO Business Podcast, YOUR guide to SCALE YOUR business.

  1. 4 DAYS AGO

    Ep 57 Mastering Sales as a Service: Building Sustainable Customer Relationships

    Want to Win One of 20 Prizes? We’re celebrating with a competition! Here’s your chance to win premium headphones, sleek earbuds, loop earplugs, or Audible copies of ⁠⁠#AddAZero⁠⁠: Establishing Basecamp! Here’s how to enter: ✅ Listen to the first three episodes. ✅ Answer these three questions: 1. What does Delboy say? 2. Where is Gary's business based? 3. What is the name of the stressed female business owner? ✅ Email your answers to ⁠⁠Podcast@mytruenorth.biz⁠⁠. The draw will take place live on Christmas Day, 25th December, so stay tuned to see if you’re one of the lucky winners! ---- Discover the Path to Sustainable Business Growth with Our Free Scale Audit: https://www.addazero.co.uk/free-scale-audit/ ---- Episode Overview: Welcome to Episode 57 of the #ADDAZERO Podcast! In this episode, I dive deep into the rhythm of sales, exploring how to transform a sales process into a smooth, repeatable, and scalable system. Forget the pressure of hitting arbitrary numbers — this episode is all about understanding the true mechanics of sales and how to build genuine, service-driven relationships with your customers. I break down how sales and marketing should work hand in hand, but emphasise that successful sales go beyond a simple transaction. It's about understanding your customer's needs, asking the right questions, and positioning your offering in a way that serves their deeper needs, both now and in the long term. In this episode, we’ll cover: The critical role of information gathering in sales How to understand your customer's journey and needs The importance of asking the right questions to drive the sale Overcoming the fear and uncertainty when discussing pricing Shifting from a "win-win" mindset to "sales as a service"  By the end of this episode, you'll be ready to implement a sales process that not only brings in more revenue but does so with confidence and clarity — driving sustainable, long-term business growth. We’d love to hear your thoughts and key takeaways from this episode! Share your insights, experiences, or questions with us!  Website: https://www.mytruenorth.biz/  Instagram: https://www.instagram.com/mytruenorthuk/   Facebook: https://www.facebook.com/MyTrueNORTHUK/  LinkedIn: https://www.linkedin.com/company/mytruenorth/  Keywords: sales process, business sales, customer journey, sales strategy, information gathering, selling with confidence, win-win outcomes, sales as a service, marketing and sales, closing the sale, sales training, pricing confidence, sustainable growth, entrepreneurial sales tips, business success, sales tactics

    19 min

  2. 11 DEC

    Ep 56 The Truth About Marketing: How to Attract the Right Audience and Scale Your Business

    Want to Win One of 20 Prizes? We’re celebrating with a competition! Here’s your chance to win premium headphones, sleek earbuds, loop earplugs, or Audible copies of ⁠⁠#AddAZero⁠⁠: Establishing Basecamp! Here’s how to enter: ✅ Listen to the first three episodes. ✅ Answer these three questions: 1. What does Delboy say? 2. Where is Gary's business based? 3. What is the name of the stressed female business owner? ✅ Email your answers to ⁠⁠Podcast@mytruenorth.biz⁠⁠. The draw will take place live on Christmas Day, 25th December, so stay tuned to see if you’re one of the lucky winners! ------ Discover the Path to Sustainable Business Growth with Our Free Scale Audit: ⁠⁠https://www.addazero.co.uk/free-scale-audit/⁠⁠  —--- Episode Overview Welcome to Episode 56 of the #ADDAZERO Podcast! I'm your host, Jay Allen, and today we’re diving into the crucial role marketing plays in scaling your business. Marketing isn’t just about promoting products — it’s about creating a sustainable, scalable growth strategy. In this episode, I’ll be sharing some key insights on how to structure your marketing for business growth, ensuring you’re reaching the right audience and effectively allocating your marketing budget. I’ll also explain how to scale your marketing strategies alongside your business growth and why having a clear marketing vision will keep you on track. I’ll be covering: Building a strong marketing foundation for growth Creating targeted marketing strategies Structuring marketing for maximum ROI Effective budgeting and resource allocation Scaling marketing alongside business expansion By the end of this episode, you’ll have actionable steps to develop a marketing plan that supports long-term success and growth for your business. We’d love to hear your thoughts and key takeaways from this episode! Share your insights, experiences, or questions with us!  Website: https://www.mytruenorth.biz/  Instagram: https://www.instagram.com/mytruenorthuk/   Facebook: https://www.facebook.com/MyTrueNORTHUK/  LinkedIn: https://www.linkedin.com/company/mytruenorth/  Keywords:business marketing, business growth, scaling your business, marketing strategy, target audience, marketing ROI, marketing budgeting, scaling marketing efforts, business strategy, sustainable business, business success, marketing fundamentals, entrepreneurial growth, marketing tips, business scaling

    22 min

  3. 4 DEC

    Ep 55 Making Yourself Redundant: The Key to Scaling Your Business

    Want to Win One of 20 Prizes? We’re celebrating with a competition! Here’s your chance to win premium headphones, sleek earbuds, loop earplugs, or Audible copies of ⁠#AddAZero⁠: Establishing Basecamp! Here’s how to enter: ✅ Listen to the first three episodes. ✅ Answer these three questions: 1. What does Delboy say? 2. Where is Gary's business based? 3. What is the name of the stressed female business owner? ✅ Email your answers to ⁠Podcast@mytruenorth.biz⁠. The draw will take place live on Christmas Day, 25th December, so stay tuned to see if you’re one of the lucky winners! ------ Discover the Path to Sustainable Business Growth with Our Free Scale Audit: ⁠https://www.addazero.co.uk/free-scale-audit/⁠  —--- Episode Overview: Welcome to Episode 55 of the #ADDAZERO Podcast! I’m your host, Jay Allen. In this episode, we dive deep into the power of business structure and how it impacts your growth and freedom as an entrepreneur. If you’ve been feeling overwhelmed and stuck in the day-to-day operations of your business, this episode is for you. We’ll explore how reviewing and redefining your structure can free up your time, empower your team, and enable you to focus on what truly matters for scaling your business. By the end of this episode, you’ll understand the importance of creating a business structure that not only supports but drives sustainable growth. We’ll also share actionable strategies to help you step back from the daily grind, delegate effectively, and build a structure that empowers your team to make decisions and take ownership. What you’ll learn in this episode: - The key to freeing yourself from your business through effective structure - Why reviewing and adjusting your business structure is crucial for long-term growth - How empowering your team and delegating responsibilities boosts productivity and creativity - The difference between becoming redundant in your business and exiting entirely - Actionable tips for creating more time to focus on strategic thinking and business expansion - The power of periodically reviewing your business structure to stay ahead of challenges We’d love to hear your thoughts and key takeaways from this episode! Share your insights, experiences, or questions with us!  Website: https://www.mytruenorth.biz/  Instagram: https://www.instagram.com/mytruenorthuk/   Facebook: https://www.facebook.com/MyTrueNORTHUK/  LinkedIn: https://www.linkedin.com/company/mytruenorth/  business structure, entrepreneurship, business growth, delegation, empowerment, team management, scaling, strategic thinking, business freedom, time management, sustainable growth, leadership, team ownership, business owner, delegation strategies, business review, empowering employees, entrepreneur challenges

    19 min

  4. 4 DEC

    Ep 54 The Power of Values: Building a Strong Business Foundation

    Want to Win One of 20 Prizes? We’re celebrating with a competition! Here’s your chance to win premium headphones, sleek earbuds, loop earplugs, or Audible copies of #AddAZero: Establishing Basecamp! Here’s how to enter: ✅ Listen to the first three episodes. ✅ Answer these three questions: 1. What does Delboy say? 2. Where is Gary's business based? 3. What is the name of the stressed female business owner? ✅ Email your answers to Podcast@mytruenorth.biz. The draw will take place live on Christmas Day, 25th December, so stay tuned to see if you’re one of the lucky winners! ------ Discover the Path to Sustainable Business Growth with Our Free Scale Audit: ⁠⁠https://www.addazero.co.uk/free-scale-audit/⁠⁠  ----- Episode Overview  Welcome to Episode 54 of the #ADDAZERO Podcast! I’m your host, Jay Allen. In this episode, we’ll explore the importance of values in business, especially for small and medium-sized enterprises. You'll learn why values aren’t just for large corporations and how defining them can transform your business. We’ll also discuss how to embed values effectively and make them part of your working culture. By the end of this episode, you’ll have actionable insights on how to define, implement, and measure values within your business to drive growth, improve performance, and build a more collaborative, accountable culture. This episode also highlights:  - Why values are essential for business success, no matter the size of the company - Common mistakes businesses make when defining their values. - How to effectively involve your team in the process of creating and implementing values. - How values can influence business culture and performance. - The importance of using values to hold employees accountable and drive positive behaviour. - Practical tips for measuring the impact of values on your business growth. We’d love to hear your thoughts and key takeaways from this episode! Share your insights, experiences, or questions with us!  Website: https://www.mytruenorth.biz/  Instagram: https://www.instagram.com/mytruenorthuk/   Facebook: https://www.facebook.com/MyTrueNORTHUK/  LinkedIn: https://www.linkedin.com/company/mytruenorth/  business owner, business values, sustainable growth, value statements, company culture, employee retention, recruitment challenges, team dynamics, business performance, value implementation, employee behaviour, value alignment, business success, company vision, value definition, entrepreneurial journey, workplace conflicts, business ethics

    20 min
  5. Ep 53 Secrets to Building a Vision for Your Life, Business, and Personal Growth: Unlocking Your Potential

    4 DEC

    Ep 53 Secrets to Building a Vision for Your Life, Business, and Personal Growth: Unlocking Your Potential

    Discover the Path to Sustainable Business Growth with Our Free Scale Audit: https://www.addazero.co.uk/free-scale-audit/  —--- Episode Overview: Welcome to Episode 53 of the #ADDAZERO Podcast! I'm your host, Jay Allen, and today we're diving deep into the concept of vision. — particularly how to craft a powerful and actionable vision for your business and personal life as we approach 2025. In this episode, we'll explore why so many business owners struggle to fully achieve their goals despite having a vision. I'll share practical tips on developing "possibility thinking" to unlock your creative potential and break free from the limitations of past performance. We'll discuss the importance of defining success on your own terms, rather than being influenced by social media or other external factors. By the end of this episode, you'll have actionable steps to ensure that both you and your business thrive in the coming year. We will also cover: The power of having a clear and structured vision for your life and business. The importance of setting specific, actionable goals for meaningful progress. Embracing creative thinking and breaking free from conventional limits. Defining success based on personal values rather than external influences. Aligning business goals with personal life for balance and fulfillment. The role of mindset in achieving different and better results. Creating a sustainable vision that supports both business growth and personal well-being. We’d love to hear your thoughts and key takeaways from this episode! Share your insights, experiences, or questions with us!  Website: https://www.mytruenorth.biz/  Instagram: https://www.instagram.com/mytruenorthuk/   Facebook: https://www.facebook.com/MyTrueNORTHUK/  LinkedIn: https://www.linkedin.com/company/mytruenorth/  business owner, sustainable growth, vision, creating vision, possibility thinking, future planning, entrepreneurial goals, business targets, personal success, visualization, business progress, business growth, work-life balance, success definition

    22 min

  6. 08/09/2023

    052 The great reveal

    7 years in the making, almost three years of testing and implementation. Then COVID-19, Global Lockdown and a visit to Tony Robbins! This is the news so many business owners in the UK have been waiting for! And, I'm DELIGHTED to share that the wait, is almost over. In today's episode, we reveal the journey we've been on, in sharing the #ADDAZERO content over the past 2-3 years, and how it sometimes takes a proper size 12 KUTA to step back, and look at the bigger picture!

    40 min

  7. 05/09/2023

    051 - From Mediocrity to Extraordinary - How to Break Free from Limitations with #ADDAZERO

    The Get BIG or Go Home Principles Welcome to another exciting episode of #ADDAZERO, the podcast that empowers you to think big and achieve transformative outcomes. In today's episode, we dive into the #ADDAZERO Get Big or Go Home principles, exploring the mindset and strategies needed to accelerate growth and unlock your hidden potential. We'll delve into the science behind visualization, the power of embracing discomfort, the importance of collaboration and iteration, and the impact of setting audacious goals. Are you ready to #ADDAZERO to your aspirations, efforts, and outcomes? Then listen in as we explore these principles and inspire you to break free from limitations, think big, and achieve extraordinary results. Key topics The importance of thinking beyond goals and embracing discomfort Familiar thinking patterns and their limitations The power of mental rehearsal and visualization Shifting perspective to future-oriented thinking Unlocking hidden potential through thinking big Neuroscientific evidence and success stories Elon Musk, Jim Carrey Steve Jobb's all who achieved success through audacious thinking The significance of setting audacious goals Edwin Locke's goal-setting theory and the impact of specific challenging goals How audacious health goals can increase adherence to healthier behaviour The role of discomfort in personal and professional growth The connection between discomfort and long-term achievement The concept of the learning zone and its relationship to growth and innovation Success stories and the impact of pushing beyond comfort Breaking free from current time thinking and limitations The brain's potential for growth and adaptability The importance of venturing into uncharted territory Common concerns that hinder big thinking Strategies to challenge and overcome self-imposed boundaries Collaboration and iteration as catalysts for innovation The role of mirror neurons and collaboration in effective communication The benefits of diverse collaboration and its impact on success The transformative power of continuous iteration and adaptation The importance of quick testing, feedback, and adapting for innovation Avoiding sunk costs and optimizing resources through iterative thinking The concept of failing fast and learning from failures Don't forget to subscribe and share this podcast with your friends. Let's #ADDAZERO together!

    27 min

  8. 29/08/2023

    050 Scaling Up: The ADDAZERO Scorecard

    Welcome back to another episode of #ADDAZERO, the podcast where we dive deep into the world of scaling up businesses for tremendous success. Today we have a fascinating episode lined up for you as we unpack the Scaleup Scorecard and explore the key factors that can make or break your business. In this episode, we'll be delving into the importance of building a world-class business with significant scale opportunities, and how to identify hidden opportunities and vulnerabilities within your own organization using the ADDAZERO scorecard. We'll also be sharing a personal story that highlights the impact of unexpected closures and the need to understand the reasons behind them. But that's not all! We'll be unveiling an exciting research plan where we analyze data from 150 national businesses that experienced significant growth, only to eventually fail. Discover the secrets to sustainable success and learn from the mistakes of others. Throughout this episode, we'll be exploring the three floors of business success. We'll discuss the importance of a consistent business plan, finding the right balance between people, systems, and processes, and remaining people-centric in decision-making and customer experience. Key Topics Covered Importance of creating a world-class business with significant and sustainable scale opportunities Understanding the potential for growth and expansion Maximizing opportunities for scalability in business operations Introduction of the ADDAZERO scorecard tool Identifying hidden opportunities and vulnerabilities within a business Assessing the overall health and growth potential of a business A personal story about the impact of Woolworths' closure Demonstrating the need to understand the reasons behind business decisions Highlighting the importance of adaptability and resilience in the face of challenges Development of a research plan to analyze data from failed businesses Analyzing the factors that led to the failure of 150 national businesses Identifying common pitfalls and challenges in scaling up businesses The three flaws within business growth Consistent business planning and strategy development Finding the right balance between people, systems, and processes Prioritizing people-centric decision-making and customer experience As we near the end of the episode, we want to take a moment to thank all of our amazing listeners for their continuous support. Your feedback, comments, thoughts, and suggestions are invaluable to us. Don't hesitate to reach out to us via email, as we'd love to hear from you. If you haven't already, be sure to subscribe to the ADDAZERO podcast on your favourite platform so you never miss an episode. And remember, sharing is caring! Share this podcast with your colleagues and business network to help spread the word. Sit back, relax, and get ready for an insightful episode as we dive deep into the Scaleup Scorecard. Let's ADDAZERO to your business success, grab your Scorecard report HERE Brought to you by My TrueNORTH - The UK's leading Ethical Coaching Company. As part of our mission to eradicate unemployment in the UK, by enabling business owners to significantly and sustainably scale up their businesses. That collectively, we can create more new roles, than there are those ACTIVELY seeking employment. Are YOU ready to #ADDAZERO?

    31 min
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Are you a business owner who dreams of buying your forever dream home, regularly taking extensive exotic holidays whilst your business continues to reward you with the level of income you and your family deserve? Then your in the right place! We've made it our MISSION to help and support 1,000,000 Business owners/entrepreneurs to Significantly and Sustainably SCALE them and their business with the ultimate aim to #ADDAZERO to YOUR Personal Disposable Income. Welcome to the #ADDAZERO Business Podcast, YOUR guide to SCALE YOUR business.

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