Amy Rowlinson - How to define your vision and purpose when scaling your business

In today’s episode I’m delighted to introduce Amy Rowlinson, a Life Purpose Coach, Podcast Mentor and a leader in purpose and fulfilment. Amy helps people to focus on their WHY with clarity, uniting their passion and purpose with a plan to create the life they truly desire. Her mission is to reach unfulfilled people who are looking for their WHY to guide them to live a life with purpose and fulfilment.

Amy is Qualified as a Life Purpose Coach, Journal Therapy Coach, Master Practitioner of Time Line Therapy™️ & Hypnosis and an NLP Practitioner and works with clients to help them to design the life they desire through 'living' and not 'existing'.

In today’s episode, Amy talks about:   

• Where to start when defining your vision and purpose
• How to live with purpose as opposed to existing
• How big and small moments have impact
• The importance of aligning with our values
• How purpose determines who we are
• How its never too late to be who you might have been

Listen Out For:   

• You need to understand the difference between living and existing. Are you doing things just because they need to be done as opposed to really focusing on why you are doing them?
• You may get to the very top of the ladder and then find it has not been leaning against the right wall. A. Raine.
• People need to ask themselves what their superpowers are and link that with what the world needs right now. Then you can focus on where you can help and what you can get paid for. This should be a combination of your passion, profession, and vocational mission.
• Ikigai – the Japanese concept of finding your purpose and creating a long and happy life.
• Your purpose determines who you are. We are all driven by purpose. It’s your foundation and heartbeat.
• Quite often people can lose their way. It can be referred to as feeling stuck, or unhappy or not quite right.
• When we do things that are purposeful, they are aligned with our values. Establishing your values is an essential part of finding your purpose.
• When businesses apply their values and purpose right from the start, it becomes their core driver. It becomes their key focus and is at the heart of their decisions.
• Quite often business values are echoed from the business leader’s personal values.
• When employees’ values align with those of the company, that’s when the magic happens.
• It's the purpose, the mission and the values of a company that retains people and that's when the productivity will rise.
• The vision talks about the company's future, its aspirations, its hopes, and dreams, and it gives it their direction.
• To enhance performance, it is important to praise people, to encourage them in their roles, to provide them with great feedback and processes and give them opportunities to thrive and grow.
• Journaling is important. By understanding and listening to yourself and your fears, it helps you to reduce stress, boost your working memory and it helps you to become more empowered by regulating your emotions. It provides a gateway to unlock your emotional intelligence and creativity.
• Flow essentially is focus. When you are in flow, you're being more productive. When you are in flow, time just disappears, and you are in the zone and in a state of creative.

About the Host    Director and Founder of Simple Scaling, Brendan brings 25 years’ experience of scaling businesses. Previously, Brendan spent 16 years as a global business leader with CDE, 12 of those as Group MD, steering the company through the global financial crisis to considerable strategic growth success with offices now in 6 continents employing almost 700 people across the world (from 15) and 25X revenue growth.