How to build a 360° media business, raise capital and exit 3 times with Rich Antoniello

What a journey Rich Antoniello CEO of Complex Media has had! Transforming the Complex magazine business into an online powerhouse of the most recognisable content brands online today. Not only is the content great, but Complex is a 360° media business, pumping out content, brand campaigns and products. Their Hot Ones sauce is a case in point, made famous on their massive Hot Ones YouTube show. Complex has acquired a number of brands over the years Pigeons & Planes, Sole Collector and Collider. We get into those acquisitions in this episode, but that’s not even their most interesting M&A credential. Rich has raised over $35 million in funding for Complex and been acquired by a joint venture between Hearst and Verizon and has just recently announced that they’ll be acquired by Buzzfeed so they can list on the stock market via a SPAC. So much to dive into in this one episode, if you're an agency, brand or media know-it-all then here's some more stuff to know.