Apparel: Travis Anderson, Global VP of Commerce for Team Liquid ESI Focus
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- Business
Travis Anderson, Global VP of Apparel and Commerce at Team Liquid, joins Adam Fitch on ESI Focus. Rounding out the podcast's look at apparel, Anderson describes the benefits and challenges of working on a single brand, creating apparel that's appealing to all, developing the best gear for professional players, and Team Liquid's ongoing partnership with Marvel.
Travis Anderson, Global VP of Apparel and Commerce at Team Liquid, joins Adam Fitch on ESI Focus. Rounding out the podcast's look at apparel, Anderson describes the benefits and challenges of working on a single brand, creating apparel that's appealing to all, developing the best gear for professional players, and Team Liquid's ongoing partnership with Marvel.
47 min