Arbel Zinger: Taking charge without taking over

Arbel came into Lightricks, a company that develops video and image editing mobile apps, as the new VP Product Management, with a clear vision to restructure the entire Product team. Quite a challenge, right? But It was clear to him that, in order to succeed in this process, he must work with the team, and not against them. 

In this episode, Arbel walked us through the entire re-org process, from the initial strategy brainstorm session to the internal communication part, all the way to execution. 

According to Arbel, a good manager today must be thinking constantly on how to give individuals various ways of promoting themselves. It can be internally, by owning an initiative, to representing Lightricks at a professional convention. 

Arbel tries to be very open with this team. He believes in the “everything on the table” kind of communication, which helps everyone feel comfortable addressing one another, enhancing the trust and connectivity between one another.

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