22 min
Are Sales & Service Friends or Foes? Dare to Reimagine: A Podcast for CX Innovators with Genefa Murphy
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- Business
When dealing with every single customer, you have to understand the individual end-to-end customer journey.
That requires a single source of truth — which most companies don’t have.
Zeus Kerravala, founder and principal analyst at ZK Research, joins me today to discuss using data to integrate sales and service.
Join us as we discuss:
Why sales and service should become best friends
The importance of data integrations, especially with the contact center
A word of wisdom to the vendor community
Why you need a Chief Experience Officer
An urgent need to be agile, adaptable, and scalable
Ready to rethink what’s possible in CX? Subscribe to every episode of Dare to Reimagine on Apple Podcasts, Spotify, our website, or your favorite podcast player.
When dealing with every single customer, you have to understand the individual end-to-end customer journey.
That requires a single source of truth — which most companies don’t have.
Zeus Kerravala, founder and principal analyst at ZK Research, joins me today to discuss using data to integrate sales and service.
Join us as we discuss:
Why sales and service should become best friends
The importance of data integrations, especially with the contact center
A word of wisdom to the vendor community
Why you need a Chief Experience Officer
An urgent need to be agile, adaptable, and scalable
Ready to rethink what’s possible in CX? Subscribe to every episode of Dare to Reimagine on Apple Podcasts, Spotify, our website, or your favorite podcast player.
22 min