ASU #42: CAF Women's Football Landscape Report 2022

In this episode of the ASU Sports Business Podcast, we sat down with the Head of Women's Football at CAF, Meskerem Tadesse Goshime to discuss the recently published CAF Women's Football Landscape Report 2022.

This is the first of its kind report produced by CAF which highlighted the current landscape for each Member Association focused on 3 main areas:

• Development & Participation
• Leagues & Competitions
• Structure & Governance

Our conversation followed the same structure of the report as Meskerem shed some light on each section and the overall benefit of this ground breaking report for Women's Football in Africa.

Timestamp:

Development & Participation - 12:30

• Disparity of level of participation between each Member Association
• What platform is best used to register players?
• How CAF are getting more A Licensed coaches?
• The importance of having a Women’s Football team across U15; U17; U20 & Senior teams?
• Any clear correlations in the success for Member Associations who had teams at all levels?

Leagues & Competitions - 32:15

• Would all top divisions be ideally run by Member Associations?
• What impact does having a titled sponsor have on the sustainability of Women’s Football?
• Importance of regular competitions & matches for Women’s Football?
• Other strategies in place to increase the professionalism  of Women’s Football in CAF?

Structure & Governance - 48:00

• How can the level of engagement on social media improve from the Member Associations?
• Are there plans in place to support this?
• Do CAF currently provide any assistance with marketing strategies?

• How would this Landscape report impact the next Women’s Football Strategy plan? - 54:15
• How are CAF collaborating with FIFA on developing Women’s Football? - 58:10
• What is CAF’s biggest achievement & biggest area for improvement? - 1:00:00

Report Link:

https://www.cafonline.com/press-release/news/caf-releases-women-s-football-landscape-report-2022-giving-overview-of-progress-