72 episodes

The all-round digital marketing podcast designed to help people of all experience/skill levels become better at their jobs. Tips and tricks from top marketing experts delivered right to your ears.

Welcome to the "Azeem Digital Asks" digital marketing podcast, hosted by me, Azeem.

Over the course of this podcast, I'll be talking to some of the top marketers in the industry and learning more about them, and getting some really useful marketing tips from them to help you too!

If you're interested to learn more from some of the top names in the industry - then you are in the right place!

Azeem Digital Asks - The All-Round Digital Marketing Podcast Azeem Digital

    • Business
    • 5.0 • 7 Ratings

The all-round digital marketing podcast designed to help people of all experience/skill levels become better at their jobs. Tips and tricks from top marketing experts delivered right to your ears.

Welcome to the "Azeem Digital Asks" digital marketing podcast, hosted by me, Azeem.

Over the course of this podcast, I'll be talking to some of the top marketers in the industry and learning more about them, and getting some really useful marketing tips from them to help you too!

If you're interested to learn more from some of the top names in the industry - then you are in the right place!

    71 - A quick thank you, and I'll be back in 2023!

    71 - A quick thank you, and I'll be back in 2023!

    A very quick episode to say thank you for watching, listening, subscribing, and supporting the podcast in 2022. Your support has helped ensure this stays amongst the top 10 digital marketing podcasts in the UK, and top 20 overall.

    Back in 2023 with more content, and more things I'm keeping under wraps for now.

    Have a great holiday period with your loved ones. See you in '23!



    As always, if you enjoyed this, and previous episodes, please like, rate, share, and subscribe to the podcast - it all helps!

    Useful links:

    Podcast page: https://anchor.fm/azeemdigitalasks 

    My Twitter page: https://twitter.com/AzeemDigital  

    My LinkedIn: https://www.linkedin.com/in/azeema1/ 

    My website: https://www.iamazeemdigital.com/ 

    • 1 min
    70 - Surena Chande on why your pitches don't land with journalists

    70 - Surena Chande on why your pitches don't land with journalists

    Imagine if you were able to learn more about Digital PR pitching from someone who has had experience in both PR, and journalism? Imagine no more - Surena Chande is here to teach you things that will help you get your pitches to land and to be more successful.

    The final (video) episode of 2022 is here, and Surena Chande - freelance journalist and copywriter for global brands, as well as being the SEO editor for a few big publications such as the Daily Mirror - joins me to share her tips to make you better at pitching.

    In this episode, we discuss:


    The biggest mistake people make when pitching to journalists.
    The one thing she wishes PR people would understand about pitching to journalists.
    How PRs can make their own lives easier.
    How journalists can make their lives easier.
    Having worked on both sides of the fence, the advice she can share with the audience.

    ...and much more!

    As always, if you enjoyed this, and previous episodes, please like, rate, share, and subscribe to the podcast - it all helps!

    Useful links:

    Podcast page: https://anchor.fm/azeemdigitalasks

    My Twitter page: https://twitter.com/AzeemDigital

    My LinkedIn: https://www.linkedin.com/in/azeema1/

    My website: https://www.iamazeemdigital.com/

    Surena's Twitter: https://twitter.com/SurenaChande

    • 22 min
    69 - Corrie Jones on tips for Instagram marketing in 2023

    69 - Corrie Jones on tips for Instagram marketing in 2023

    Want to get a headstart on Instagram marketing in 2023? This episode is packed full of useful tips and insights for you to become better at advertising on the platform next year.  

    Corrie Jones joins me on this episode. She's the founder of Untapped Digital, the 'award winning social media agency for ambitious brands'. She definitely knows Instagram well, having thousands of followers herself on the platform.  

    In this episode, we discuss:  

    - What she has seen on Instagram in 2022. 

    - For those who are new to Instagram and want to get started, where she recommends to begin. 

    - The biggest mistake she sees people making on Instagram. 

    - Her thoughts on whether brands should be on EVERY social media network or not. 

    - How Instagram marketing differs to other networks e.g TikTok. 

    - Her top tips to get Instagram right in 2023. 

    - If she could add a feature to make marketers lives better for IG, what it would be. 

    - If she could steal a feature from another platform for IG, what it would be.  

    ...& much more!  

    As always, if you enjoyed this, and previous episodes, please like, rate, share, and subscribe to the podcast - it all helps!  

    Useful links:  

    Podcast page: https://anchor.fm/azeemdigitalasks   

    My Twitter page: https://twitter.com/AzeemDigital    

    My LinkedIn: https://www.linkedin.com/in/azeema1/   

    My website: https://www.iamazeemdigital.com/   

    Corrie's Instagram: https://www.instagram.com/corriefjones/?hl=en

    • 23 min
    68 - Gemma Houghton on the importance of culture in marketing

    68 - Gemma Houghton on the importance of culture in marketing

    Marketers talk about strategy, tactics, engagement, execution - but where does culture fit into all of this? Gemma Houghton joins me on the show to discuss the importance of culture in marketing.

    Gemma is the director of marketing at Webcertain, and has multiple years of experience in the industry  - so there's nobody better placed to discuss this important topic.

    In this episode, we discuss:


    How is culture defined.
    Why culture is important.
    Where culture fits into marketing strategy and execution.
    The risks of not taking this into account.
    How to make sure culture isn't forgotten when executing a campaign.
    When people are learning about marketing, how can they ensure they also learn about culture.
    Where people can start with understanding and assessing their own company cultures.
    Her thoughts on companies that have good cultures.

    ...and much more!

    As always, if you enjoyed this, and previous episodes, please like, rate, share, and subscribe to the podcast - it all helps!

    Useful links:

    Podcast page: https://anchor.fm/azeemdigitalasks 

    My Twitter page: https://twitter.com/AzeemDigital  

    My LinkedIn: https://www.linkedin.com/in/azeema1/ 

    My website: https://www.iamazeemdigital.com/ 

    Gemma's Twitter: https://twitter.com/GemHoughton

    Gemma's LinkedIn: https://www.linkedin.com/in/gemmahoughton/

    • 28 min
    67 - Lidia Infante on understanding TikTok and its ranking factors

    67 - Lidia Infante on understanding TikTok and its ranking factors

    Wouldn't it be great if there was a resource somewhere that helped you to fully understand TikTok, as well as its ranking factors to help you become more successful on the platform? Look no further - THIS episode has you covered.  

    Lidia Infante joins me on the show to discuss the above, and much more. She's studied TikTok in depth, published numerous articles, and even read the documentation about the ranking factors of the platform. She is the Senior SEO Manager and sanity.io, and has been seen at multiple marketing conferences sharing her knowledge.  

    In this episode, we discuss:  

    - How she finds search behaviour differs from TikTok and Google. 

    - Why she thinks TikTok is taking market share from Google. 

    - What types of behaviours has she seen users display on TikTok. 

    - How does TikTok impact SEO. 

    - What inspired her to release her study on the TikTok algorithm. 

    - What she learned about the algorithm. 

    - What the main ranking factors on TikTok are. 

    - The next steps she advises listeners or viewers to take after this episode.  

    ...and much more!  

    As always, if you enjoyed this, and previous episodes, please like, rate, share, and subscribe to the podcast - it all helps!    

    Useful links:    

    Podcast page: https://anchor.fm/azeemdigitalasks 

    My Twitter page: https://twitter.com/AzeemDigital  

    My LinkedIn: https://www.linkedin.com/in/azeema1/  

    My website: https://www.iamazeemdigital.com/     

    Lidia's Twitter: https://twitter.com/LidiaInfanteM

    TikTok SEO: Is TikTok Going to Replace Google?: https://moz.com/blog/is-tiktok-the-new-google

    TikTok SEO: Understanding the TikTok Algorithm: https://moz.com/blog/tiktok-algorithm-seo

    • 41 min
    66 - Fabio Embalo on increasing Black owned businesses in search engine result pages (SERPs)

    66 - Fabio Embalo on increasing Black owned businesses in search engine result pages (SERPs)

    The podcast is BACK! In this episode, aptly timed during Black History Month in the UK - the fantastic Fabio Embalo, CEO of Viaduct Generation joins me to discuss the lack of Black owned businesses in Google (and other search engine) results.  

    (As a reminder, you can also WATCH the podcast on YouTube, or on Spotify Video too)

    We discuss:  

    - How he discovered there was a lack of Black owned businesses in the SERPs? 

    - Why he thinks the number is so low? 

    - What the biggest barriers are for Black owned businesses to hit the search engine result pages? 

    - How can people/allies support the growth of this? 

    - Where can Black owned businesses start with their SEO journey?  

    ...and much more!  

    As always, if you enjoyed this, and previous episodes, please like, rate, share, and subscribe to the podcast - it all helps!  

    Useful links:  

    Podcast page: https://anchor.fm/azeemdigitalasks

    My Twitter page: https://twitter.com/AzeemDigital  

    My website: https://www.iamazeemdigital.com/   

    Fabio's Twitter: https://twitter.com/FabioVG7

    Viaduct Generation Twitter: https://twitter.com/Viaduct_Gen

    • 24 min

Customer Reviews

5.0 out of 5
7 Ratings

7 Ratings

s.green2021 ,

Excellent podcast

Really insightful, great questions and the quality of guests are brilliant 😀

karlos2g ,

Great Podcast

Love this, I’m relatively new to the industry and I’ve learned a lot from this so thank you for sharing. Great guests, keep them coming.

Rebekah Gilmore ,

Awesome podcast

What a brilliant podcast! Azeem creates effortless conversation that is interesting as well as insightful.

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