60 episodes

The all-round digital marketing podcast designed to help people of all experience/skill levels become better at their jobs. Tips and tricks from top marketing experts delivered right to your ears.

Welcome to the "Azeem Digital Asks" digital marketing podcast, hosted by me, Azeem.

Over the course of this podcast, I'll be talking to some of the top marketers in the industry and learning more about them, and getting some really useful marketing tips from them to help you too!

If you're interested to learn more from some of the top names in the industry - then you are in the right place!

Azeem Digital Asks - The All-Round Digital Marketing Podcast Azeem Digital

    • Business
    • 5.0 • 7 Ratings

The all-round digital marketing podcast designed to help people of all experience/skill levels become better at their jobs. Tips and tricks from top marketing experts delivered right to your ears.

Welcome to the "Azeem Digital Asks" digital marketing podcast, hosted by me, Azeem.

Over the course of this podcast, I'll be talking to some of the top marketers in the industry and learning more about them, and getting some really useful marketing tips from them to help you too!

If you're interested to learn more from some of the top names in the industry - then you are in the right place!

    59 - A very quick thank you! Back in 2022.

    59 - A very quick thank you! Back in 2022.

    Hello!

    A very short thank you message to everyone that has appeared as a guest, shared the episodes, and generally supported this podcast in 2021.

    I'm now taking a short (well-earned!) break - and will be back in 2022.

    In the meantime, I'd love it if you subscribed, and left a rating and/or a review on your preferred listening platform, some of which include:

    Apple Podcasts

    Spotify

    Google Podcasts

    Thank you in advance - stay safe, stay healthy, and get ready for more digital marketing podcast goodness in 2022!

    Azeem

    • 1 min
    58 - Ross Simmonds on getting content distribution right

    58 - Ross Simmonds on getting content distribution right

    For the season 2 finale of the Azeem Digital Asks podcast, the incredible Ross Simmonds joins me on the show to discuss getting content distribution right.

    If you don't know or follow Ross, you absolutely should. He regularly shares content on multiple platforms that make you think differently about how you are conducting your marketing endeavours. He is the founder of Foundation Marketing, a content marketing agency that combines data and creativity to develop & serve ambitious brands. Foundation Marketing provides content marketing services to organisations all over the world ranging from some of the fastest-growing startups & consumer products to global Fortune 500 brands. Ross and the team at Foundation have launched marketing initiatives that reach millions of people on channels like Instagram, Slideshare Facebook, Twitter, YouTube, and more.

    In this episode, we discuss:


    Why content distribution is important.
    How long it took Ross to understand the nuances of each channel.
    Examples of brands/companies who've got distribution wrong.
    How people can start to address their distribution strategies.
    What advice he would give to those who feel the same message should be distributed across multiple channels.
    How much distribution is too much - knowing how to balance promotion and over-promotion.

    ...and much more!

    As always, if you enjoyed this, and previous episodes, please like, rate, share, and subscribe to the podcast - it all helps!

    **FULL EPISODE TRANSCRIPT AVAILABLE AT https://iamazeemdigital.com/blog/ross-simmonds-podcast-interview/**

    Useful Links:

    Podcast Anchor Page: https://anchor.fm/azeemdigitalasks

    My Twitter page: https://twitter.com/AzeemDigital

    My website: https://www.iamazeemdigital.com/

    Sign up to "The Marginalised Marketer" newsletter: https://www.iamazeemdigital.com/the-marginalised-marketer-newsletter/

    Ross's Twitter: https://twitter.com/TheCoolestCool

    The Azeem Digital Asks Podcast will return in 2022 - happy holidays!

    • 38 min
    57 - Vikki Ross on the benefits of having the right tone of voice in your messaging

    57 - Vikki Ross on the benefits of having the right tone of voice in your messaging

    The brilliant Vikki Ross joins me on the show to discuss why tone of voice is important in your messaging. I really enjoyed this one and learned a LOT.

    Vikki has been writing copy for major global brands for 24 years. She specialises in branding and tone of voice and travels the world telling businesses how to talk. They ask her to - she doesn't just turn up and shout through their window.

    She mentors at the most-awarded ad school, School of Communication Arts 2.0. She judges at international industry award competitions. She runs copy masterclasses for D&AD and speaks at global events. On Twitter, she created #copywritersunite - a hashtag to support and celebrate copywriters.

    Creative Equals named her one of the industry's Top 30 Female Creative Leaders, The Dots named her one of the Top 100 Trailblazers redefining the creative industry and Women in Marketing gave her a Special Award for Outstanding Contribution to Marketing.

    In this episode, we discuss:


    How to define what tone of voice is.
    The damage that having a wrong tone of voice can have on a brand.
    How much emphasis brands should place on tone of voice.
    The benefits of having the right tone of voice.
    What she would say to someone who feels that tone of voice isn't a priority
    Tips for those who want to take an inward look at their brands tone of voice in order to understand if it's right for their customers or not.

    ...and more!

    As always, if you enjoyed this, and previous episodes, please like, rate, share, and subscribe to the podcast - it all helps!

    Useful Links:

    Podcast Anchor Page: https://anchor.fm/azeemdigitalasks

    My Twitter page: https://twitter.com/AzeemDigital

    My website: https://www.iamazeemdigital.com/

    Sign up to "The Marginalised Marketer" newsletter: https://www.iamazeemdigital.com/the-marginalised-marketer-newsletter/

    Vikki's Twitter: https://twitter.com/VikkiRossWrites

    Vikki's Article: https://www.linkedin.com/pulse/bit-branding-vikki-ross

    • 18 min
    56 - Andrew Cock-Starkey (Optimisey) on organic competitor research

    56 - Andrew Cock-Starkey (Optimisey) on organic competitor research

    The zestful Andrew Cock-Starkey (Optimisey) joins me on the podcast to discuss how to conduct organic competitor research.

    Andrew runs an SEO consultancy in Cambridge, and also runs a series of events for learning, networking and sharing about SEO too, as well as being hands down, one of the nicest people in this industry, who I just had to get onto the podcast to share his knowledge.

    In this episode, we discuss:


    The benefits of conducting competitor research organically.

    How often he would advise people to look at their competitors organically.

    The most common mistakes he's seen when people undertake this activity.

    For those who are new to the industry and want to start looking into this area, recommendations on where to begin.

    How to manage time and ensure that you don't spend too much time looking into competitor performance.

    ...and much more!

    ** FULL EPISODE TRANSCRIPT AVAILABLE AT https://www.iamazeemdigital.com/blog/andrew-optimisey-podcast-interview/**



    A huge thank you to SE Ranking for sponsoring this episode. You can get a 14 day free trial of the tool and learn more by clicking here.



    As always, if you enjoyed this, and previous episodes, please like, rate, share, and subscribe to the podcast - it all helps!

    Useful Links:

    Podcast Anchor Page: https://anchor.fm/azeemdigitalasks

    My Twitter page: https://twitter.com/AzeemDigital

    My website: https://www.iamazeemdigital.com/

    Sign up to "The Marginalised Marketer" newsletter: https://www.iamazeemdigital.com/the-marginalised-marketer-newsletter/

    Andrew's Twitter: https://twitter.com/Optimisey

    • 20 min
    55 - Amanda Milligan on how to build authority in digital marketing

    55 - Amanda Milligan on how to build authority in digital marketing

    The awesome Amanda Milligan joins me on the show to discuss how to build authority in digital marketing.

    Amanda Milligan is the Head of Marketing at Stacker, a data journalism platform and newswire that also partners with brands to create and distribute content to build brand awareness and links. With a degree in journalism and a decade in content marketing, she’s spent her career helping brands harness the intersection of content and SEO. Her expertise has been published in Entrepreneur, Forbes, TechCrunch, Search Engine Land, Moz, The Next Web, and more, and she’s spoken at industry-leading events, including SMX, MozCon, BrightonSEO, and Pubcon.

    In this episode, we discuss:


    How to define authority

    What makes a brand authoritative

    The value there is in brands seeking to build/grow their authority

    The common mistakes people make when going through this authority building process

    How brands with more authority stand out from those who don't

    What response she would give to a C-suite/senior manager who isn't interested in building authority



    ...and much more!

    ** FULL EPISODE TRANSCRIPT AVAILABLE AT https://www.iamazeemdigital.com/blog/amanda-milligan-podcast-interview/*

    As always, if you enjoyed this, and previous episodes, please like, rate, share, and subscribe to the podcast - it all helps!

    Useful Links:

    Podcast Anchor Page: https://anchor.fm/azeemdigitalasks

    My Twitter page: https://twitter.com/AzeemDigital

    My website: https://www.iamazeemdigital.com/

    Sign up to "The Marginalised Marketer" newsletter: https://www.iamazeemdigital.com/the-marginalised-marketer-newsletter/

    Amanda's Twitter: https://twitter.com/millanda

    • 21 min
    54 - Andy Thornton on LGBTQ+ inclusion in the marketing sector

    54 - Andy Thornton on LGBTQ+ inclusion in the marketing sector

    The wonderful Andy Thornton joins me on the show to discuss the important topic of LGBTQ+ inclusion in the marketing sector.

    Andy Thornton is a Digital Marketing Executive for Noisy Little Monkey and a Stonewall LGBTQ+ Person of Faith Rolemodel. They trained with the School of Sexuality Education and have delivered workshops on LGBTQ+ identity and inclusion to schools, universities and even festival-goers! 

    Andy has a sociology background and won the Peter Cressey Award at the University of Bath in 2020. He's done research into Queer and religious exclusion and have written, illustrated, and published a children's book called Rebekah's Secret Grandpa. Their current obsessions are TikTok marketing, Trans rights and tea.

    In this episode, we discuss:


    Defining what it means to be a marketer who is part of the LGBTQ+ community.
    Why pronouns/identity are important to address as marketers?
    Examples of brands/companies who tackle the issue of community inclusion well.
    Resources to learn more about this for those who are new to this area.
    What should non-LGBTQ+ marketers do to make workplaces more inclusive.
    Advice for queer marketers struggling in non-inclusive workplaces who don't know where to start.

    ...and much more!

    ** FULL EPISODE TRANSCRIPT AVAILABLE AT https://www.iamazeemdigital.com/blog/andy-thornton-podcast-interview**

    As always, if you enjoyed this, and previous episodes, please like, rate, share, and subscribe to the podcast - it all helps!

    Useful Links:

    Podcast Anchor Page: https://anchor.fm/azeemdigitalasks

    My Twitter page: https://twitter.com/AzeemDigital

    My website: https://www.iamazeemdigital.com/

    Sign up to "The Marginalised Marketer" newsletter: https://www.iamazeemdigital.com/the-marginalised-marketer-newsletter/

    Andy Twitter: https://twitter.com/humansatsuma

    • 23 min

Customer Reviews

5.0 out of 5
7 Ratings

7 Ratings

s.green2021 ,

Excellent podcast

Really insightful, great questions and the quality of guests are brilliant 😀

karlos2g ,

Great Podcast

Love this, I’m relatively new to the industry and I’ve learned a lot from this so thank you for sharing. Great guests, keep them coming.

Rebekah Gilmore ,

Awesome podcast

What a brilliant podcast! Azeem creates effortless conversation that is interesting as well as insightful.

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