24 episodes

It's a simple concept. You pose a question about B2B content writing; we go in search of an expert to answer it.
Along the way, you'll hear copywriting hints and tips, and commentary on the key issues in B2B.
All brought to you by the B2B tech writers at Radix Communications.

B2B Q&A | Your B2B content questions, answered Radix Communications

    • Business
    • 5.0 • 2 Ratings

It's a simple concept. You pose a question about B2B content writing; we go in search of an expert to answer it.
Along the way, you'll hear copywriting hints and tips, and commentary on the key issues in B2B.
All brought to you by the B2B tech writers at Radix Communications.

    B2BQ&A 102: Why is there so little humour in B2B content?

    B2BQ&A 102: Why is there so little humour in B2B content?

    Why so serious? We ask comedian and copywriter Lianna Patch whether B2B content should be funnier, and hear some tips about how to do humour well. The post B2BQ&A 102: Why is there so little humour in B2B content? appeared first on Radix.

    B2BQ&A 101: How important is correct grammar in B2B content?

    B2BQ&A 101: How important is correct grammar in B2B content?

    Is correct grammar really that important in copywriting? And can you start a sentence with a conjunction? We ask Rishi Dastidar and Irene Triendl. Subscribe on Apple Podcasts. Grab the RSS feed. Download it. Or follow on Spotify. The post B2BQ&A 101: How important is correct grammar in B2B content? appeared first on Radix.

    B2BQ&A 100: How can I stop clients and stakeholders meddling with my wording?

    B2BQ&A 100: How can I stop clients and stakeholders meddling with my wording?

    How do you convince your client or stakeholder to check for factual accuracy, and leave the tone and wording up to the copywriter? We ask Doug Kessler and Fiona Campbell-Howes. The post B2BQ&A 100: How can I stop clients and stakeholders meddling with my wording? appeared first on Radix.

    Podcast 99: Why we need emotion in B2B

    Podcast 99: Why we need emotion in B2B

    This month’s episode of Good Copy, Bad Copy is all about bringing the emotion back into B2B content. We’re joined by Paul Cash, CEO and Founder of Rooster Punk – and author of Humanizing B2B – for our feature interview.… The post Podcast 99: Why we need emotion in B2B appeared first on Radix.

    Podcast 98: How to make your B2B content more readable and accessible

    Podcast 98: How to make your B2B content more readable and accessible

    Sarah Winters of Content Design London shares tips to help you win over stakeholders, improve your clarity, and make sure your content doesn't accidentally exclude people. The post Podcast 98: How to make your B2B content more readable and accessible appeared first on Radix.

    Podcast 97: how to write valuable B2B content

    Podcast 97: how to write valuable B2B content

    How do you create content that meets your audience's needs, and also serves your business goals? In this month's "Good Copy, Bad Copy", we find out. The post Podcast 97: how to write valuable B2B content appeared first on Radix.

Customer Reviews

5.0 out of 5
2 Ratings

2 Ratings

John Espirian ,

Useful tips for B2B writers

This one isn't for the casual listener but is full of useful discussion for B2B copywriters like me.

The Radix team is made up of experienced writing pros who share their knowledge in an open and honest way. It's reassuring to hear their viewpoints, as it's often hard to know what's best practice when writing content. Keep up the good work!

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