Behind the mic: The art of podcast creation

Learn podcasting strategies, guest interactions, and content innovation behind the mic.

Podcasting is about understanding what happens behind the mic the moment we decide to hit record, blending meticulous planning with spontaneous conversations. In today’s episode, we're diving deep into the heartbeat of podcasting, exploring the unique journeys of podcast creators from various corners of this vibrant industry. It's a celebration of the craft, the challenges, and the triumphs that make this industry so vibrant.

Today's guests are familiar voices from my previous interviews, bringing their unique insights and experiences in podcasting behind the mic. Whether it's refining the art of engagement, navigating the technicalities of production, or innovating with AI, our guests shed light on the myriad ways they bring their voices to life. Join me as we traverse the fascinating paths of podcasters who are redefining storytelling, one episode at a time.

Coming up in this episode:

• [00:00:10] Joey Coleman emphasised the importance of setting clear boundaries for your podcast.
• [00:03:50] Jason Irving shared how leveraging social media connections to identify and invite potential guests can simplify the guest acquisition process.
• [00:05:10] Cameron Herold illuminated the strategy of amplifying a podcast's reach through various promotional channels, including emails, social media, and remarketing ads.
• [00:07:10] Athin Cassiotis: Gave advice on embracing personal curiosity when crafting interview questions, which struck a chord with me.
• [00:09:10] Byron Dempsey shared the importance of prioritising in-person interviews.
• [00:13:30] Jeff Mains: Leveraging video content and the benefits of being an early adopter on new platforms, like YouTube's podcast features.

• Joey Coleman: https://open.spotify.com/episode/0Q5tiZwjD2rQCL30gurWS4?si=bc32e315eab0448f
• Jason Irving: https://open.spotify.com/episode/5B3PwQB35ujzp4z995H4Kp?si=85cbd7ad15e34c81
• Cameron Herold: https://open.spotify.com/episode/6fqvF5Rs67jmJzdzQThq8k?si=cd0f50b46d3645a6
• Athin Cassiotis: https://open.spotify.com/episode/5cJsNFt6ZJc6Nm0BJdfVSk?si=cff9077d79e54d15
• Byron Dempsey: https://open.spotify.com/episode/3rRVRAS62tBZhUBlAqgCxz?si=0bcce1535e54423b
• Jeff Mains: https://open.spotify.com/episode/3ACcNm6p3xL02vrADPqfrZ?si=18fabfac0bbd4830

All this and more, on this week’s episode of  We Are Podcast.

If this is the first episode you’ve listened to all the way to the end or if you are a regular, thank you … I love that you are here. Check out our back catalogue on  wearepodcast.com, subscribe to the show and give me a review and rating, it really helps us get found more.

If you are a business owner podcaster and want to join others just like you in a group where we share tactics & ideas on what’s working (or not) for us when it comes to using our podcast in the best possible way. For more on that go to wearepodcast.com/group … it is free.

Stay tuned next week when we talk about mastering video and podcasting for top engagement with Ken Okazaki. So, make sure to subscribe to the show to get that episode as soon it gets released. Until th