Digital Hospitality Shawn P. Walchef

No one is coming to tell your story.



Storytelling is a vital tool for any brand looking to grow and create a loyal customer base. Many leaders struggle with out to do so consistently and effectively.



Every Wednesday and Friday at 10am PDT, Shawn Walchef hosts the Rising Tide live room on LinkedIn. Leading voices in hospitality, and otherwise, from near and far join to discuss all things business and much more. 



Listen to the replay of the latest room where the participants discussed Telling Your Story and follow Cali BBQ Media to keep up with the latest and join the rooms to tell your story and have your voice heard



Join today's room to join in on these important conversations.



Key Quotes



“What resonate means is that somebody's going to feel something. People don't remember what you say. People don't remember what you do. But like Maya Angelou said, people will remember how you make them feel. If you can make them have an aha moment or a tearful moment or a, yeah, I've been there. I lived that. That is a problem that I face every day or I have faced before. If you can get those moments elicited in the conversation, in the storytelling, then it is a worthwhile story to tell because it's going to impact somebody.” -Troy Hooper, Hospitality Guru



“For me to just simply ask or just say, how does this relate to you? What's your one word? When does just a little bit more to translate it to? I'm telling you something of my experience so that you can internalize it and recognize it and identify your experience. So we continue to learn. Just always ask that question. So what?” -Jason Berkowitz, ArrowUp Training, Founder



“If that story resonates enough in you that you feel compelled to share it, then I think it takes the pressure off yourself to try to think for a thousand people and just talk like you're speaking to an audience in one.” -TJ Void, Writer/Author



“The lessons that I've learned over the last three years is, you know, simply do the work, put in the effort. Tell your story. I would never be where I'm at today if it wasn't for being uncomfortable and listening to other people's points of view and doing things that I never would have done before I started this brand and met the people in this room. So get uncomfortable, put in the work, tell your story, and even if you don't feel like you're doing a good job of it, somebody is watching, somebody is listening, and it will resonate with someone and you can make an impact far greater than you would ever imagine.” -Charlie Eblen, Single Tree BBQ, Founder



“There's nothing more important than being able to tell your story because it allows you to really hone in and focus on the things that are the most important for you.”  -Kristopher Groves, PassPass, Dir. of Business Development



Digital Hospitality



Digital Hospitality is an interview-based video podcast hosted by business owner Shawn P. Walchef (@shawnpwalchef) and produced by his Cali BBQ Media company sponsored by DAVO Sales Tax (@davosalestax) and Marqii (@getmarqii) The weekly digital series explores the ways successful businesses and entrepreneurs have merged old and new with innovative digital strategies that harness the power of the Internet and social media. Shawn is the founder of Cali BBQ Media and creator of the Restaurant Influencers podcast on Entrepreneur Media.➤ Restaurant Influencers — https://link.chtbl.com/RIpodcast➤ Business Coaching — https://forms.gle/cnQ3sefMcAxQXbKa6➤ Cali BBQ Content — https://content.calibbq.media

Gary Campbell, the CEO and Co-Founder of WineView, credits persistence and storytelling for his company's burgeoning partnership with Toast. He understood the importance of knowing his market inside out, especially when it came to earning the major partnership. 



"You pretty much got to get in person.” he says to show host Shawn Walchef of Cali BBQ Media. “You have to have a unique value prop." 



Which is exactly what Campbell has with the WineView app, a dual beneficial technology piece that gives guests the power to pick wine quickly and confidently, and helps teach restaurant staff how to sell their wine, recognize upselling opportunities and build confidence.



Campbell’s journey to securing the partnership with Toast was a testament to his perseverance and belief in his product. 



"The story of how we got there is really awesome, but it's a lot of persistence," expressed Campbell.



Cali BBQ Media



Digital Hospitality is an interview-based video podcast hosted by business owner Shawn P. Walchef (@shawnpwalchef) and produced by his Cali BBQ Media company sponsored by DAVO Sales Tax (@davosalestax) and Marqii (@getmarqii) The weekly digital series explores the ways successful businesses and entrepreneurs have merged old and new with innovative digital strategies that harness the power of the Internet and social media. Shawn is the founder of Cali BBQ Media and creator of the Restaurant Influencers podcast on Entrepreneur Media.➤ Restaurant Influencers — https://link.chtbl.com/RIpodcast➤ Business Coaching — https://forms.gle/cnQ3sefMcAxQXbKa6➤ Cali BBQ Content — https://content.calibbq.media

Do you believe that every piece of content has to be new and original? 



In the world where content creation is becoming a requirement for conducting business, it is also becoming increasingly important to have a strategy for doing so. 



Every Wednesday and Friday at 10am PDT, Shawn Walchef hosts the Rising Tide live room on LinkedIn. Leading voices in hospitality, and otherwise, from near and far join to discuss all things business and much more. 



Listen to the replay of the latest room where the participants discussed Repurposing Content and follow Cali BBQ Media to keep up with the latest and join the rooms to tell your story and have your voice heard



Key Quotes



“Go back, take a look at the videos that have resonated with your audience and go back and retell some of those stories or reshare them to your IG stories or maybe pull them over onto LinkedIn. But how could you take some of that content and repurpose it? Because you've gotten new followers since that time that you posted.” -Elizabeth Doss, Animated GIF Sticker Artist & Social Media Consultant



“I start with repurposing myself, to be honest with you, and opening up my mind to new ways of doing things. And I think that it's important to collaborate with people so that you can bring that content to life.” -Barry Joshua Orbach, Consultant/ CEOConsultant/ CEO Restaurant Hospitality Solutions



“So not just repurposing content, but really dialing in your story and repurposing those right narratives in the right places.” -Matt Wampler, CEO & Co-Founder at ClearCOGS



“I don't generate the best content, but I really believe in using other people's content and repurposing their content, whether that's, you know, trying to start conversations in the comments or reposting other people's comments. I think that's like one of the best ways to try to build trust and try to get your personality out there without just posting about yourself or your company.” -Mitch Zenaty, Business Development ManagerBusiness Development Manager at Appstem 



“I repurposed other people's stuff just like Mitch was talking about. Because a lot of times I can't feed any better than I say. And so that's what I do. I engage. A rising tide lifts all shifts.” -Dean LaBay, Outside Sales at Labay & Company



Digital Hospitality



Digital Hospitality is an interview-based video podcast hosted by business owner Shawn P. Walchef (@shawnpwalchef) and produced by his Cali BBQ Media company sponsored by DAVO Sales Tax (@davosalestax) and Marqii (@getmarqii) The weekly digital series explores the ways successful businesses and entrepreneurs have merged old and new with innovative digital strategies that harness the power of the Internet and social media. Shawn is the founder of Cali BBQ Media and creator of the Restaurant Influencers podcast on Entrepreneur Media.➤ Restaurant Influencers — https://link.chtbl.com/RIpodcast➤ Business Coaching — https://forms.gle/cnQ3sefMcAxQXbKa6➤ Cali BBQ Content — https://content.calibbq.media

Discover the keys to thriving in the content creator economy with David Meltzer's invaluable guidance, shared during a recent coaching call with Cali BBQ Media.



Digital Hospitality host and Cali BBQ Media owner Shawn Walchef has had the pleasure of having world renowned entrepreneur, author, motivational speaker, and business coach David Meltzer as a friend and mentor for a number of years. 



In the latest of the live coaching calls, Meltzer divulged the secrets behind his successful coaching business. The first of which is to give freely.



The Universal Principle of Giving



On the call, Meltzer emphasizes the timeless principle that giving precedes receiving. Whether speaking to one person or addressing a massive audience, Meltzer believes in giving 100% of himself at all times. 



"The more I give, the more I receive," he asserts, highlighting the importance of embodying generosity and authenticity. “I will utilize all that I'm given, not all that I'm receiving, in order to amplify my essence.”



The B2B Success Catalyst



Meltzer carries the importance of communication over to business. In the realm of B2B success, Meltzer underscores the pivotal role of communication and connection, specifically establishing a bond with decision-makers through what he labels a “communication charter”.



"You want to bond with a communication charter with the B2B decision makers," Meltzer advises. “Connect with the decision-makers, and others will follow.”



Content Creation: The Quality is in the Intention



Meltzer goes on to dispel myths about content creation by highlighting the thought process that quality is determined more by intention than perceived results. He shares that he believes that content quality hinges on frequency and alignment with the audience's needs and preferences. 



“The number one problem that most people have, they use judgment and separation in order to determine, this is good content or this is bad content.” Meltzer explains. "All content, in my opinion, is quality determinative upon the alignment.”



Uncover the secrets to content success with David Meltzer through coaching session replays for actionable strategies and profound wisdom that will propel your journey.

David Meltzer is the Co-Founder of Sports 1 Marketing. He is also a world renowned motivational speaker, author, entrepreneur, business coach, and podcast host.



For Cali BBQ Media founder Shawn Walchef, Meltzer is a mentor and friend. On Meltzer's quest to empower over one billion people to be happy, he has made a number of appearances on Cali BBQ Media's shows.



It is well worth your time to watch and listen to every single episode that involves David Meltzer, including his live coaching calls with Walchef.




Coaching Call: Surge Pricing vs. Dynamic Pricing



Coaching Call: Empty Milers vs. Extra Milers



Digital Hospitality 87: Coaching Call: 2-Minute Drill: Shawn's $5,000,001 Pitch



Digital Hospitality 65: Coaching Call: Spotify Playlist Challenge



Digital Hospitality 55: Coaching Call: Curiosity and Storytelling 



Digital Hospitality 50: Coaching Call: Repurposing Content to Build Online Communities



Digital Hospitality 22: Lions Don't Lose Sleep Over Fretting the Sheep



Digital Hospitality 128: Believe in Others. Celebrate and Elevate



Business Coaching: How to Pitch Your Big Idea



Stage Theory: BTS Aspire Tour San Diego




About Cali BBQ Media



Digital Hospitality is an interview-based video podcast hosted by business owner Shawn P. Walchef (@shawnpwalchef) and produced by his Cali BBQ Media company. The weekly digital series explores the ways successful businesses and entrepreneurs have merged old and new with innovative digital strategies that harness the power of the Internet and social media. Shawn is the founder of Cali BBQ Media and creator of the Restaurant Influencers podcast on Entrepreneur Media.

Matt Wampler's journey to becoming the co-founder and CEO of ClearCOGS stemmed from a personal pain point in his restaurant career. Recognizing the lack of resources for obtaining essential answers, he envisioned ClearCOGS as a solution to translate overlooked data into actionable insights. 



And now ClearCOGS has a huge announcement!



Wampler's mission is clear: empower restaurant operators by providing them with a playbook for success. By leveraging modern technology and data science, ClearCOGS aims to simplify the complexities of managing metrics and spreadsheets, allowing operators to focus more on serving guests and empowering their teams. 



"How do we provide that playbook, that daily cheat sheet, with the numbers that you need so that if you follow it, you've got a profitable, smoothly running business?" expresses Wampler to host Shawn Walchef of Cali BBQ Media.



Wampler's disdain for traditional sales calls led to a pivotal "aha" moment for ClearCOGS on social media. By openly sharing their services and inviting interested parties to connect, Wampler discovered a more organic and effective approach to acquisition. The power of social media, as Wampler highlights, lies in the ability to communicate the value proposition without the need for intrusive sales calls. 



“We just put it out there in the world what we were doing,” reflects Wampler. “It was that aha moment. Like, you mean to tell me that instead of these horrible sales calls, I can just say, this is what we're doing, and if it's for you, we'd love to talk?”



ClearCOGS + Toast Integration



 In a significant announcement, Wampler and ClearCOGS have created a simple integration with Toast POS, a move aimed at “democratizing” AI for the restaurant industry. 



“Just click enable, and you're going to start receiving some incredibly helpful reports daily, weekly to help you run a smoother, more profitable operation.” says Wampler of the integration. 



Wampler emphasizes the company's commitment to making this AI solution accessible to all, offering a freemium version of the product, as well. 



“We want to get as many successful restaurants on Toast using this, understanding it, and we'll lead them to the future, where eventually, you're getting all your decision management done with a company like Clearcogs.”