Beyond the Noise - the PRWeek podcast PRWeek

Speaking on PRWeek's Beyond The Noise podcast, Jo-ann Robertson, CEO global markets at Ketchum and this year’s PR Lions jury president at Cannes Lions, says she hopes that brand communications is reaching “a tipping point” where not every lauded campaign needs a social cause or purpose.
Joined by regular hosts PRWeek editor-in-chief, Danny Rogers and founder of New Society, Frankie Oliver, Robertson talks about the state of creativity in the PR industry generally, whether PR agencies need to learn from advertising agencies, the impact of diversity on effective campaigning and whether AI will have an impact on this year’s winners at Cannes.

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Big themes in comms from the past week or so are put under the microscope in the latest edition of Noise in Brief, PRWeek UK’s bite-sized podcast. Noise in Brief – a shorter offshoot of PRWeek’s Beyond the Noise podcast – is released fortnightly and features PRWeek journalists discussing major issues from the previous seven days or so.
Appearing this week are UK news editor Siobhan Holt, reporters Elizabeth Wiredu and Evie Barrett, and UK editor John Harrington. Download the podcast via Apple, Spotify, or listen on your favourite platform.
The team examine some big themes from PRWeek's PR360 conference in Brighton last week, including the rise of AI and its impact on comms. We also hear about what corporate affairs and comms leaders from British Airways and Ovo Energy have to say about trends in the in-house corporate function.
As PRWeek continues its coverage of the UK Top 150 Consultancies project, we look at whether clients are becoming more demanding.
There's also scrutiny of the comms from ITV around Phillip Schofield's high-profile departure from This Morning.


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The opportunities and threats posed by AI are examined in the latest episode of PRWeek's Beyond the Noise podcast.
Guests this week are Allison Spray, MD, data + analytics, at Hill+Knowlton, and a recent recipient of a postgraduate diploma in Artificial Intelligence for Business from Oxford; and Andre Labadie, executive chair, business and technology, at Brands2Life.
PRWeek UK’s Beyond the Noise podcast, which is published on alternate weeks, looks at some of the biggest issues affecting comms and PR. Download the podcast via Apple, Spotify, or listen on your favourite platform.
This week's episode looks beyond the hype around AI and focuses on how the technology is being used in the comms industry at the moment. The guests, who are joined by PRWeek editor-in-chief Danny Rogers and UK editor John Harrington, discuss which AI tools are being used and presented, and how.
They analyse the advantages and limitations of AI at present and the possible long-term implications, including whether the technology might ultimately make some PR roles redundant.
We also ask if AI could be a game-changer for creative comms campaigns.

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The latest edition of PRWeek UK’s podcast series, which looks at the big news in the comms industry in a ‘bite-sized’ format, is now live.
Noise in Brief – a shorter offshoot of PRWeek’s Beyond the Noise podcast – is released fortnightly and features PRWeek journalists discussing major issues from the previous seven days or so.
Appearing this week are UK news editor Siobhan Holt, reporters Elizabeth Wiredu and Evie Barrett, and UK editor John Harrington. Download the podcast via Apple, Spotify or listen in on your favourite platform.
With the Coronation dominating news over the bank holiday weekend, the team look at which organisations and individuals performed well from a comms perspective over the period, and which did not.
Wide-ranging plans to reform the PRCA, which were announced last Friday, are put under the microscope. We also look ahead to Eurovision and ask: are brands making the most of the musical extravaganza?


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The project launched on 2 May with the release of the Top 150 table, ranking the UK's biggest PR consultancies by revenue for the 2022 calendar year. PRWeek also tracked major trends in an overview article.
PRWeek UK’s Beyond the Noise podcast, which is published on alternate weeks, looks at some of the biggest issues affecting comms and PR. Download the podcast via Apple, Spotify, or listen on your favourite platform.
Delving into the Top 150 project in today's podcast are PRWeek's editor-in-chief Danny Rogers and UK editor John Harrington, alongside usual host Frankie Oliver, the founder of PR agency New Society.
The trio discuss how agencies fared in 2022, which was another year of strong growth across the industry.
The main growth areas, and those sectors that have faced more challenges, are pinpointed. And we discuss how agency leaders feel about trading in 2023 so far and what the rest of the year may hold.



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Noise in Brief – a shorter offshoot of PRWeek’s Beyond the Noise podcast – is released fortnightly and features PRWeek journalists discussing major issues from the previous seven days or so. Appearing this week are UK news editor Siobhan Holt, reporters Elizabeth Wiredu and Evie Barrett, and UK editor John Harrington.
Download the podcast via Apple, Spotify, listen in the browser above or on your favourite platform. This week the show focuses on the upcoming launch of PRWeek UK’s Top 150 and takes a closer look at PR budget data from the IPA Bellwether report. We look at what clients want from agencies and offer insights from Google, Virgin Atlantic, Ovo and Sodexo interviews. The rise of AI technology and how it’s disrupting the PR and comms sector is also discussed. Meanwhile, the team reveals their comms 'top' and 'flop' of the past two weeks or so.


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