Beyond the Noise - the PRWeek podcast

PRWeek

A panel of industry experts discuss the issues the latest news and hot topics you need to know in PR and communications. Hosted on Acast. See acast.com/privacy for more information.

  1. PR firms must be ‘more commercial’ – PRWeek podcast

    30 OCT

    PR firms must be ‘more commercial’ – PRWeek podcast

    In the latest PRWeek podcast, non-executive directors Alison Clarke and Michael Murphy explain how to reposition a comms agency during difficult times. Beyond the Noise looks at some of the biggest issues affecting communications and PR. Download the podcast via Apple, Spotify, or listen on your favourite platform. On this week’s episode, PRWeek UK deputy editor Siobhan Holt is joined by two non-executive directors – Alison Clarke and Michael Murphy – to discuss how to reposition a comms agency during difficult times, focusing on client fees, restructuring and staff redundancies. An experienced comms professional, Clarke has held senior roles at Weber Shandwick and Grayling, and now runs her own consultancy, Alison Clarke Consulting. Michael Murphy has also held top leadership roles at Grayling and Weber Shandwick and now advises We. Communications, Lodestone and Action Global.   In this episode, the pair chat about when an agency should consider increasing its fees, how to approach the topic with clients, and explain how to stop working with a client without jeopardising the relationship or their agency’s reputation. Clarke also warned that PR agencies must avoid a ‘race to the bottom’ in relation to client fees.  The two comms professionals discuss when an agency leader should consider restructuring a team, and what frameworks to follow. They also offer advice on how best to handle redundancies and what factors the leadership team should consider.  Hosted on Acast. See acast.com/privacy for more information.

    33 min
  2. PR’s DEI ‘hypocrites’ attacked on PRWeek podcast

    9 OCT

    PR’s DEI ‘hypocrites’ attacked on PRWeek podcast

    PR’s pay gaps, and its DEI efforts in general, are under the spotlight in PRWeek’s latest Beyond the Noise podcast. It follows the publication this week of the latest Pay Gaps Report from PRWeek and People Like Us, which sees agencies reveal their gender and ethnicity pay gaps. Click here to read the PRWeek Pay Gaps Report Our guests are People Like Us co-founder Sheeraz Gulsher and the bosses of two agencies that took part in the Pay Gaps Report: Heather Blundell, UK CEO at Grayling, and Pam Scobbie, co-founder and CCO of John Doe Group. Beyond the Noise looks at some of the biggest issues affecting communications and PR. Download the podcast via Apple, Spotify, or listen on your favourite platform. Speaking to PRWeek UK editor John Harrington, the guests give their take on the overall findings of the ground-breaking report. This includes some stiff criticism of the lack of participation among the UK’s biggest PR agencies. They discuss why gender and ethnicity pay gaps might still exist and scrutise the industry’s efforts to close them. Blundell and Scobbie give examples of some of the work they have done to promote diversity, equity and inclusion at their agencies. And the guests offer advice to PR firms that want to make progress in these areas. As PRWeek earlier reported, the Grayling and John Doe bosses criticised the recent pattern of female leaders at UK comms agencies being replaced by men. Hosted on Acast. See acast.com/privacy for more information.

    31 min

Ratings & Reviews

5
out of 5
8 Ratings

About

A panel of industry experts discuss the issues the latest news and hot topics you need to know in PR and communications. Hosted on Acast. See acast.com/privacy for more information.

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