144 episodes

A panel of industry experts discuss the issues the latest news and hot topics you need to know in PR and communications.
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Beyond the Noise - the PRWeek podcast PRWeek

    • Business
    • 5.0 • 5 Ratings

A panel of industry experts discuss the issues the latest news and hot topics you need to know in PR and communications.
Hosted on Acast. See acast.com/privacy for more information.

    'It's already a different buzz' - Burson UK boss on merger, PRWeek podcast

    'It's already a different buzz' - Burson UK boss on merger, PRWeek podcast

    With the integration of the two WPP agencies now complete, Whitehead joins PRWeek UK editor John Harrington in the latest episode of Beyond the Noise.
    Beyond the Noise looks at some of the biggest issues affecting communications and PR. Download the podcast via Apple, Spotify, or on your favourite platform.
    This week, Whitehead discusses the background to the merger - which has created the global agency behemoth Burson - and how the move was communicated internally.
    He speaks about the challenges of bringing together two huge agencies, including the impact on the workforce, logistical and cultural issues, and how clients have reacted.
    Whitehead discusses his priorities for the future and gives an update on Burson's AI capabilities and offers.
    Current trading trends and lessons from Cannes Lions are also examined, and the UK CEO discusses why the launch happened a couple of weeks earlier than initially announced.
    In addition, Whitehead, whose first role in comms was working for the Conservative Party in the 1990s, gives his take on the UK general election campaigns - and what the Starmer government could mean for the PR industry.

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    • 47 min
    What does Labour's huge majority mean for PR? PRWeek podcast

    What does Labour's huge majority mean for PR? PRWeek podcast

    A special edition of PRWeek UK's Beyond the Noise podcast looks at the general election and what it means for the communications industry.
    Beyond the Noise, which is published on alternate weeks, looks at some of the biggest issues affecting comms and PR. Download the podcast via Apple, Spotify, or listen in the browser above or on your favourite platform.
    This week's episode, recorded on Friday shortly after Keir Starmer was confirmed as the UK next Prime Minister, features PRWeek editor-in-chief Danny Rogers, UK editor John Harrington and senior reporter Evie Barrett.
    The trio analyse the election campaigns and discuss which parties and individuals got their strategies right and which faltered.
    They also look ahead to what a Labour government might mean for the comms industry.
    Click here to read about what PR professionals think will happen under the Starmer administration.

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    • 20 min
    How rugby PR chief tackled racism scandal, financial crises and player exodus – PRWeek podcast

    How rugby PR chief tackled racism scandal, financial crises and player exodus – PRWeek podcast

    A special edition of PRWeek's Beyond the Noise podcast, recorded live at the Crisis Communications Summit last week, looks at how Premiership Rugby has been overcoming its recent crises.
    The session features Jonny Fordham, head of communications at Premiership Rugby, speaking to Lee Cain, the founder of Charlesbye and a former comms director at Downing Street.
    Beyond the Noise, which is published on alternate weeks, looks at some of the biggest issues affecting comms and PR. Download the podcast via Apple, Spotify, or listen in the browser above or on your favourite platform.
    Fordham discussed how he and his colleagues coped with recent crises at the league, not least the administration of three clubs last year, alongside reports of racism in rugby, and some players leaving for a rival league in France.
    The head of comms spoke about how Premiership Rugby "flipped the narrative" to "talk about the rebuild" of the league.
    The importance of speaking with your critics and of countering misinformation were emphasised. And Fordham offered advice to anyone facing similar crises.
    He added: "The more open and honest you were the better our coverage started to become."


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    • 20 min
    How is AI transforming crisis comms? Should brands dump Twitter/X? PRWeek podcast

    How is AI transforming crisis comms? Should brands dump Twitter/X? PRWeek podcast

    The latest episode of the Beyond the Noise podcast looks at some of the lessons from PRWeek's Crisis Communications Conference.
    Recorded on Thursday immediately after the conference in London, this week's edition features UK editor John Harrington, news editor Siobhan Holt and senior reporter Evie Barrett.
    Beyond the Noise, which is published on alternate weeks, looks at some of the biggest issues affecting comms and PR. Download the podcast via Apple, Spotify, or listen on your favourite platform.
    The trio discuss how social media fuels so many crisis communications incidents these days, and debate whether it's right for organisations to even come off X (formerly Twitter) entirely.
    They talk about how communications professionals should approach journalists who seem to be 'amplifying trolls' by basing stories on a few negative comments on social channels.
    The journalists look at how AI is being used in crisis comms plans, and the importance of having good relationships with the media in the age of AI-generated mis/disinformation.
    The need to look after comms staff when a crisis hits, including ensuring the team is well resourced, is also discussed. So to is the question of how to respond after a crisis subsides.
    And we ask: why are so many crisis comms experts former journalists?


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    • 22 min
    Special edition podcast: How AI is revolutionising healthcare engagement

    Special edition podcast: How AI is revolutionising healthcare engagement

    This PRWeek podcast, in partnership with Real Chemistry, takes a special look at healthcare and pharmaceutical communications, and the evolving role of AI tools in patient engagement and advocacy.
    This episode is in association with Real Chemistry

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    • 21 min
    Why did Burson launch early? PRWeek podcast

    Why did Burson launch early? PRWeek podcast

    Why did Burson launch earlier than expected? That’s the focus of PRWeek’s latest Noise in Brief podcast.
    Noise in Brief – a shorter offshoot of PRWeek’s Beyond the Noise podcast – is released fortnightly and features PRWeek UK journalists discussing major issues from the previous seven days or so.
    Download the podcast via Apple, Spotify, or listen in the browser on your favourite platform.
    This week’s edition is hosted by PRWeek UK news editor Siobhan Holt and features UK editor John Harrington alongside reporter Evie Barrett.
    The team speak live to PRWeek editor-in-chief Danny Rogers, currently attending the Cannes Lions International Festival of Creativity on the French Riviera, to find out more about this year’s Festival, the Cannes Lions PR winners, and what presentations have stood out to him this year.
    The bombshell news that Burson – the agency created from the merger of BCW and Hill & Knowlton, which is due to be formally completed on 1 July – has launched ahead of schedule is also analysed, alongside other elements such as its corporate comms approach and what it means for the industry.
    And the journalists take a closer look at this year’s 30 Under 30 cohort to find out what key issues are important to PR’s future leaders and discuss what the pros would change about the industry.


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    • 17 min

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