Brand Chats Darby Lyndon

Are you exhausted by marketing and all of the things you need to do to build your brand? I speak with so many business owners who are overwhelmed by the time, energy and money required to effectively build a brand.

Today I’m chatting with Pennlytics founder and data enthusiast Brooke Huckerby about how to measure your brand performance so that you can start to use your time and resources strategically.


Why measuring marketing and brand performance is so important
How to measure the performance of your brand activities
The importance of listening to your clients in growing your brand
Tips for getting started in tracking your brand performance

Say hello to Brooke and I on socials, and let us know your favourite takeaways from this episode!

Connect with Brooke on Instagram 

Visit the Pennlytics website 

Connect with Darby on Instagram

Explore the ZeroCo brand 

In this episode, we are celebrating 50 episodes of the brand chats podcast! I thought it would be a great opportunity to reflect on how the podcast has supported my brand goals and my business.



There's something that every business owner can learn from this one. I'll be diving into the benefits of podcasting, the most surprising parts of the process, learnings, and all of the juicy things.



If podcasting isn't on your radar, there's plenty that you can take away from this episode too. Podcasting is not for everyone but in this chat, we talk about the importance of having a hero content channel and how you can get creative in other ways.



Connect with Darby on Instagram

Learn more about working with Darby

In this episode, I'm chatting with the proud founder of GrowGirlGrow, Peta Politis. 



Building a community-focused brand isn’t an easy task these days, but Peta is nailing it by creating a really inviting space for women to connect, learn and explore. In this chat, we are diving into the GrowGirlGrow story with Peta kindly sharing her insights into the world of community building.




How Peta came up with the idea for GrowGirlGrow
Creating a community through the power of relationship management 
The importance of 'why' in community building and serving an engaged audience 
How the visual brand came to be for GrowGirlGrow
Storytelling through content, video and social media
Tips for building a community-centred brand



Say hello to Peta and I on socials, and let us know your favourite takeaways from this episode!



Connect with Peta and the GGG community on Instagram

Learn more about GrowGirlGrow

Connect with Darby on Instagram

In this behind the brand chat, I am joined by co-host Shanna Gualtieri to chat about the powerhouse that was Glossier. 

Beauty brand Glossier quickly rose to prominence in 2014, capturing the hearts of millennials everywhere with its pink branding, minimalist packaging, innovative product line, and a marketing strategy that heavily leaned into user-generated content. The brand's ethos of "skin first, makeup second" resonated with consumers seeking a more natural, effortless beauty routine.

However, as we've seen in the fast-paced world of beauty, maintaining that initial momentum and cult following is no easy feat. In this episode, we're going to dive into the highs and lows of Glossier's brand story.

Explore the Glossier website

Connect with Darby on Instagram

Connect with Shanna on Instagram

I know that TikTok can feel intimidating for so many business owners, but it can be such a powerful tool to expand your reach and attract aligned clients. So in this chat, I am speaking with TikTok Strategist Maggie Bland to unpack it all!




What types of businesses thrive on TikTok
The benefits of using TikTok as a brand tool
How to create a personal brand and deepen your connections through TikTok
Using this channel to complement your other marketing activities 
How to create compelling stories
How important frequency is on TikTok and how to manage the time commitment 
Repurposing your video content across other channels
Tips to help business owners who are keen to leverage the power of TikTok



Say hello to Maggie and I on socials, and let us know your favourite takeaways from this episode!

Connect with Maggie on Instagram

Connect with Maggie on TikTok

Maggie's Website
Maggie's TikTok Academy

Connect with Darby on Instagram

All great brands use the power of story to captivate an audience.

We all know what a story is but how does it apply to the branding and marketing world? 'Storytelling' is a word that gets thrown around a lot, so today we are going to knuckle down on how you can actually build a story that transforms how you communicate with your audience.

In this solo episode, I dive into the science of storytelling and why it is important in the brand-building process, as well as the key ingredients that will form your brand story. I'll walk through some examples to show you how the best brands use story and how you can create a captivating story within your small business.



Learn more about Darby's brand strategy projects

Connect with Darby on Instagram

Paint Like Frida example

Tune into my episode about Who Gives A Crap