Brand Chats Darby Lyndon

In this episode, I'm chatting with the proud founder of GrowGirlGrow, Peta Politis. 



Building a community-focused brand isn’t an easy task these days, but Peta is nailing it by creating a really inviting space for women to connect, learn and explore. In this chat, we are diving into the GrowGirlGrow story with Peta kindly sharing her insights into the world of community building.




How Peta came up with the idea for GrowGirlGrow
Creating a community through the power of relationship management 
The importance of 'why' in community building and serving an engaged audience 
How the visual brand came to be for GrowGirlGrow
Storytelling through content, video and social media
Tips for building a community-centred brand



Say hello to Peta and I on socials, and let us know your favourite takeaways from this episode!



Connect with Peta and the GGG community on Instagram

Learn more about GrowGirlGrow

Connect with Darby on Instagram

In this behind the brand chat, I am joined by co-host Shanna Gualtieri to chat about the powerhouse that was Glossier. 

Beauty brand Glossier quickly rose to prominence in 2014, capturing the hearts of millennials everywhere with its pink branding, minimalist packaging, innovative product line, and a marketing strategy that heavily leaned into user-generated content. The brand's ethos of "skin first, makeup second" resonated with consumers seeking a more natural, effortless beauty routine.

However, as we've seen in the fast-paced world of beauty, maintaining that initial momentum and cult following is no easy feat. In this episode, we're going to dive into the highs and lows of Glossier's brand story.

Explore the Glossier website

Connect with Darby on Instagram

Connect with Shanna on Instagram

I know that TikTok can feel intimidating for so many business owners, but it can be such a powerful tool to expand your reach and attract aligned clients. So in this chat, I am speaking with TikTok Strategist Maggie Bland to unpack it all!




What types of businesses thrive on TikTok
The benefits of using TikTok as a brand tool
How to create a personal brand and deepen your connections through TikTok
Using this channel to complement your other marketing activities 
How to create compelling stories
How important frequency is on TikTok and how to manage the time commitment 
Repurposing your video content across other channels
Tips to help business owners who are keen to leverage the power of TikTok



Say hello to Maggie and I on socials, and let us know your favourite takeaways from this episode!

Connect with Maggie on Instagram

Connect with Maggie on TikTok

Maggie's Website
Maggie's TikTok Academy

Connect with Darby on Instagram

All great brands use the power of story to captivate an audience.

We all know what a story is but how does it apply to the branding and marketing world? 'Storytelling' is a word that gets thrown around a lot, so today we are going to knuckle down on how you can actually build a story that transforms how you communicate with your audience.

In this solo episode, I dive into the science of storytelling and why it is important in the brand-building process, as well as the key ingredients that will form your brand story. I'll walk through some examples to show you how the best brands use story and how you can create a captivating story within your small business.



Learn more about Darby's brand strategy projects

Connect with Darby on Instagram

Paint Like Frida example

Tune into my episode about Who Gives A Crap

In this episode, I'm chatting with the incredible Milly Rose Bannister, an award-winning founder, Gen Z specialist and creative director who is absolutely thriving in the social impact space. She is the founder and Managing Director of Allknd with her personal and brand digital content reaching more than 5 million young Australians each year.



We chat about the Allknd brand evolution as well as Milly’s personal branding journey. Milly shares her insights into the ways in which brands should be speaking to the next generation as well as tips for building a personal brand. HINT: it’s a marathon, not a sprint. 



Say hello to Milly and I on socials, and let us know your favourite takeaways from this episode!



Learn more about Allknd

Learn more about Milly

Connect with Milly on Instagram

Connect with Darby on Instagram

In this behind the brand chat, I am joined by co-host Jill Absolum to chat about the Crocs revolution. 



When Crocs first launched, they were considered a daggy brand with ugly shoes that most people wouldn’t want to be caught wearing. Fast forward 12 years and now the world's biggest celebrities are wearing Crocs, they are often spotted on the runway and they have become a popular choice of footwear for all kinds of occasions. 



In this chat, Jill and I unpack how exactly they have transformed their brand through their targeting, strategic collaborations and partnerships, personalisation strategies and staying true to their purpose. We dive into innovation, and creativity and provide some juicy tips for small businesses that are hoping to make waves in their industry. 



Crocs brand DNA

Crocs collaborations

Crocs Pride Week campaign

Connect with Darby on Instagram

Connect with Jill on Instagram